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Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains

Event Marketer

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. DoorDash upped the ante for its DashPass subscribers, who were handed a key that unlocked surprise giveaways, like candy and exclusive apparel. In some cases, attendees even scored screening tickets.

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Branded merchandise founder celebrates hitting 20!

Event Industry News

As 2023, draws to a close, TeamTogs, the branded apparel, uniforms and merchandise specialist and uniform partner for Event Sustainability Live is celebrating its 20th anniversary.

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Ideas from Fashion Trade Shows: Five Exhibit Style Touches

Event Marketer

When Informa Market’s MAGIC , Project and Sourcing at MAGIC apparel trade shows come to Las Vegas, it’s all senses, all the time. One such example was a collab between MAGIC and a young contemporary apparel brand MIOU MUSE that created a Valentine’s Day-inspired photo set, combining a sponsorship opportunity and sharable content.

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2024 Trends in Branded Merchandise

Do Good Events

General Industry Trends Sustainability Trends This word has become familiar to all of us. This year, it was evident that the industry is totally on board with sustainability, both in corporate initiatives and product lines. It took the market by storm. However, policies and strategies had a slow start in the industry.

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37 Conference Gift Bag Ideas Your Attendees Will Actually Be Excited About

Eventmobi

Swag” might include sponsored items or branded merch and can range from snacks and apparel to gift cards, stationery, and more! For example, if your brand prioritizes sustainability , an eco-friendly swag bag made from recycled material is a perfect place to uphold that mission.

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Holiday Activations: 14 Brands that Made Festive Season Sparkle

Event Marketer

PERRIER-JOUËT Champagne brand Perrier-Jouët’s House of Wonder exhibition at Hudson Yards was a dreamy (ticketed) installation for consumers over the age of 21 featuring a curation of art-, nature- and champagne-inspired experiences, all built with sustainability in mind. 2, and the Mar Vista Farmers Market in L.A. 30 and Dec.

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These Cause Marketing Activations Were Built to Align with Consumers’ Evolving Priorities

Event Marketer

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. CREATING A CORPS.

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