Velvet Chainsaw

NOVEMBER 6, 2017

A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene ’s most recent Meetings Market Survey , on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. More or better marketing can’t fix this.

Marketing 80

Marketing Food and Beverage Attendance Marketing Conference 80

Eventory

APRIL 14, 2021

Every marketer and salesperson will confirm that knowing more about a current or potential customer has a great impact on the sales process. The only thing left to do is to automate the transfer of this data to the company’s internal CRM systems so that sales and marketing teams can access it anytime and anywhere. Here’s the answer!

Marketing 78

Marketing Advertising Contracts Events 78

The Planner's Lounge

JANUARY 31, 2024

In addition to having a broad knowledge of the industry, you will want to understand the local market you will be serving and what potential clients are looking for in a wedding planner. The best way to learn about your local market is to chat with other wedding professionals. Market Research Understanding your local market is crucial.

Insurance 52

Insurance Contracts Social Media Financial 52

QC Event School

DECEMBER 1, 2022

In this article, we will provide a guide on how to start an event decorating business from scratch – from setting things up to marketing your services and more! Step #3: Research the Market. Research your target market to better understand the needs and wants of potential clients. Marketing plan.

Social Media 103

Social Media Advertising Contracts Consulting 103

GEVME

AUGUST 13, 2019

No matter your experience in the event industry, searching for event marketing partnerships is still a necessary task. . In an ever-changing industry market, expensive advertising tools are being replaced by effective analogues of marketing communications. Be prepared for lengthy contracts.

Contracts 136

Contracts Financial Social Media Marketing 136

MeetingsNet

JULY 5, 2022

To help hotels fill the more than 130,000 open positions nationwide and raise awareness of the hospitality industry’s career pathways, the AHLA Foundation recently expanded its “A Place to Stay” advertising campaign. Unite Here, the largest hospitality union with 300,000 members across the U.S.

Hotels 119

Hotels Hospitality Advertising Contracts 119

ePly

MARCH 26, 2024

Not only do you need sponsors who offer enough funding, but you need to enter into contracts that protect your event and create an appealing opportunity for all parties. How Event Sponsorships Work Event sponsorship is a collaborative marketing approach where an event organizer partners with a sponsor.

Sponsorships 62

Sponsorships Financial Social Media Contracts 62

Planning Pod

OCTOBER 2, 2023

Will you cater to a niche market or provide wide-ranging catering services for larger events? Market research: After you’ve finished up the basics, you’ll need to perform a market analysis to understand your competition, catering industry trends, and the demand for catering services in your area. Here’s how.

2024 88

2024 Food and Beverage Contracts Management 88

PCMA Convene

SEPTEMBER 18, 2017

According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Here are four insights we’ve learned from analyzing the marketing-spend category: 1. Marketing spend for conferences with an expo is usually closer to 6 percent.

Marketing 60

Marketing Food and Beverage Meetings Advertising 60

Social Tables

JUNE 29, 2023

Communications Manager: The communications manager is in charge of marketing for the event. They will connect with the press, generate buzz for the fundraiser, send invitations, create email campaigns, and advertise the event (both online and offline). They research services, collect event quotes, and execute event contracts.

Event Planning 78

Event Planning Social Media Advertising Banking 78

Event Planning BluePrint

OCTOBER 30, 2022

You’ll also learn marketing basics and get your event certification. . This program focuses on: event planning, marketing, . contract negotiations, and. advertising and venue operations management. Event Planning Contracts. Exhibit Marketing. In this term, you will consider communications and marketing.

Event Planning 62

Event Planning Negotiating Advertising Contracts 62

Guidebook

MAY 16, 2023

This includes details most people never consider, such as recruiting speakers for the event and marketing the event. That’s where you’ll have digital images of documents like contracts with the catering company and the venue owner. Before we get to event management, let’s back up a little and focus on event marketing.

Event Planning 78

Event Planning Social Media Airlines Contracts 78

FoodStorm

JULY 28, 2019

Try these essential tips for marketing your business and watch as the customers come running in. Integrating eCommerce gives your customers a better service experience, which is a compelling marketing strategy in itself. Unlock the potential for digital marketing. Get a great website. Use testimonials and reviews.

Marketing 68

Marketing Social Media Ecommerce Trade Shows 68

EventPlanning

FEBRUARY 10, 2017

Do you wish there were ways you can get great marketing for your business for free? Are you exploring ways to grow your event planning business but don’t yet have funds to pay for advertising? When most event planners think of marketing their event business , they think of expensive advertising they can’t afford.

Event Planning 63

Event Planning Marketing Social Media Advertising 63

PCMA Convene

SEPTEMBER 18, 2017

According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Here are four insights we’ve learned from analyzing the marketing-spend category: 1. Marketing spend for conferences with an expo is usually closer to 6 percent.

Marketing 51

Marketing Meetings Food and Beverage Advertising 51

Event Guru

APRIL 3, 2023

Done correctly, a useful profile will act as a guide for your marketing and advertising to reach the right customers. Building proposals, contracts, and event summaries are available at the press of a button as well as processing online payments. Knowing who is an ideal customer is worth the time identifying for a venue.

Meetings 52

Meetings Fashion Advertising Contracts 52

QC Event School

MAY 21, 2022

In order to start an event planning business, you’ll need to invest in a variety of equipment, supplies, software, office space, and marketing materials. Advertising + marketing costs. Mailchimp : Marketing Platform: Free: $0.00/month. Advertising + Marketing Costs. Equipment + supply expenses.

Event Planning 105

Event Planning Advertising Insurance Social Media 105

Velvet Chainsaw

SEPTEMBER 29, 2016

Be sure to allow multiple ways of accruing points — points per 10’ x 10’ booth and points for sponsorship, promotion, and/or advertising spend (e.g., one point for every $5K in integrated marketing spend). Some shows impose penalties for skipping a year, not staying in the contracted block, breaking down early, etc.

Sponsorships 150

Sponsorships Airlines Trade Shows 2016 150

Smart Meetings

AUGUST 10, 2022

In “Focusing on Accessibility at the Destination Level,” Brooks and Pingston spoke on how destination marketing organizations (DMOs) can make travel easier for everyone. When Cannon was six, Hoops and his family moved to Indianapolis, where he joined the destination marketing organization. Goals in Action.

Travel 105

Travel Tourism Advertising 2022 105

Showclix

FEBRUARY 11, 2021

Here are just a few free steps you can take to get started marketing your event on TikTok in 2021! That’s why, when it comes to marketing on TikTok, influencer partnerships have the potential to be incredibly effective. So… are you using this medium to connect with potential attendees and promote your events?

Marketing 52

Marketing Social Media 2021 Contracts 52

GEVME

JUNE 11, 2019

In this way, you can confirm the date up to 6 months in advance (large annual events, dinners, various training sessions), confirm the date and venue–meeting space/accommodation (sign contract and provide deposit), confirm keynote speakers (confirm bio/photo for publicity), and engage secure sponsorship. Sign any contracts with vendors.

Event Planning 136

Event Planning Speakers Entertainment Contracts 136

SmartMeetings

APRIL 6, 2021

Radio broadcasting of the American League in the 1930s helped make Babe Ruth a national star and drove some of the first sponsor advertisements. The notion of ROI , Return On Investment, began in the early stages of sponsorship where companies bought space to advertise their brands. Behind home plate, in stadiums, concert venues etc.

Sponsorships 55

Sponsorships Meetings Advertising Sports 55

Event Industry News

APRIL 19, 2022

Leadership: Managing Director Sharon O’Sullivan established Mabrouka Events in 2001 following a successful career in hotel sales and marketing. Sharon’s eldest twin Daughter Joanna Cartwright joined in 2005 and brought with her a wealth of knowledge from her advertising and event management background.

Event Management 59

Event Management 2001 Management 2005 59

Planning Pod

JULY 7, 2022

Any software worth the cost should have a robust collection of templates, from contracts and invoices to itineraries and emails. Reporting features in event and venue management platforms can measure anything from which marketing efforts were most effective to ROI. Digital event marketing. Client portals. Live translation.

Event Tech 103

Event Tech Tech Social Media Technology 103

Event Marketer

JULY 12, 2021

The following insights were derived from the Event Marketer x Mosaic EventTrack 2021 industry forecast, AnyRoad’s Experiential Trends 2021 report, Northstar Meetings Group’s May 2021 Pulse Survey and Bizzabo’s Q2 2021 Virtual Events Benchmark Report. So what can event marketers expect as the second half of 2021 unfolds?

2021 130

2021 2020 Event Marketing Hotels 130

Velvet Chainsaw

DECEMBER 17, 2019

Sponsorship is the most powerful form of marketing. Problem is, when you dig into these resources, you find that they are more focused on print and digital advertising than true sponsorship. It’s not sponsorship but a worthwhile marketing micro-investment for driving booth traffic. Three Attributes of Effective Activation.

Sponsorships 70

Sponsorships Food and Beverage Advertising Contracts 70

Unique Venues

MARCH 27, 2023

Done correctly, a useful profile will act as a guide for your marketing and advertising to reach the right customers. Building proposals, contracts, and event summaries are available at the press of a button as well as processing online payments. Identifying who is an ideal customer is worth the time for a venue.

Meetings 36

Meetings Fashion Advertising Contracts 36

Event Industry News

NOVEMBER 15, 2022

Their efforts were recognised at the UK Agency Awards, which celebrate exceptional work by agencies of all sizes across creative fields including public relations, advertising, design, ecommerce, and events. The impressive result of this imaginative approach was over 50% higher engagement compared to the last in-person event in 2019.

Ecommerce 59

Ecommerce 2015 Advertising Contracts 59

Converve

MAY 11, 2018

Whether at the FAMA Trade Fair Symposium, the Eventtech Alliance Symposium or, most recently, at the DLG Marketing Day, he encapsulates his audience with his high level of expertise and entertaining presentation. For one, I need to have implemented order processing contracts with these service providers.

Event Management 45

Event Management Management Contracts Advertising 45

StraussCA

JUNE 29, 2022

Creating a solid plan for your next event takes time, to avoid rushed marketing activities leading to poor attendance and financial returns. Event Marketing. Marketing costs for traditional and social media, website advertising, signage, and print materials. Event Marketing. Ingredients: . Event Goals.

Food and Beverage 52

Food and Beverage Contracts Entertainment Insurance 52

Planning Pod

SEPTEMBER 12, 2022

She also advertised under-construction promotional pricing to build excitement and entice more prospects to want to lock in their price by putting down a deposit for their future event. Wedding venue marketing for your new business. Every good wedding venue business plan needs an equally good marketing strategy.

Venues 78

Venues Social Media Insurance Advertising 78

Converve

MAY 11, 2018

Whether at the FAMA Trade Fair Symposium, the Eventtech Alliance Symposium or, most recently, at the DLG Marketing Day, he encapsulates his audience with his high level of expertise and entertaining presentation. For one, I need to have implemented order processing contracts with these service providers.

Event Management 40

Event Management Management Contracts Advertising 40

Endless Events

JUNE 29, 2020

Will we adapt to a new way of marketing and communications? By implementing distancing regulations, and no-touch tools such as QR Codes, NFC tags, Big Data, and more, it lowers the risk of contracting the virus and adds a layer of security. . Advanced Advertising Techniques . And will virtual events be the new normal?

Advertising 130

Advertising Technology 2021 2020 130

Event Industry News

MARCH 25, 2020

Advertising or PR – We supply people for lots of promotional activities, ranging from simple personal appearances to radio days or full blown endorsements. Awards – We supply numerous awards ceremonies each year ranging from small internal affairs, to large industry ones. How do we work?

Negotiating 53

Negotiating Advertising Consulting Insurance 53

Master the Event

APRIL 6, 2022

As their website says, the course focuses on event planning, marketing, budgeting, contract negotiations, as well as advertising and venue operations. The event and venue management course offers students the necessary knowledge and skills that are required for the industry. A full rounded diploma course. Final Thoughts.

Education 40

Education Negotiating Entertainment Advertising 40

Course Index

FEBRUARY 13, 2018

The business events sector is also busier than ever, with regular year-on-year growth in conferences, conventions, expos, product launches and marketing events. Being an event management professional in this vibrant market doesn’t have to mean working for a large organisation. It is stressful as hell, but enormously satisfying and fun.

Event Management 49

Event Management Management Contracts Hospitality 49

Do Good Events

APRIL 4, 2023

This will help you determine costs ahead of signing a contract and find the best fit. Marketing Everything used to promote the event can be considered marketing. Costs in this bucket may include: graphic design, printing, postage, advertising and social media promotion. Additionally, don’t forget taxes and fees!

Sponsorships 52

Sponsorships Food and Beverage Venues Social Media 52