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Top Trends for Your Event’s Social Influencer Campaign

Velvet Chainsaw

In the B2C marketplace, performance-based contracts and deals are on the increase, meaning planning and data play an increasingly important role in influencer marketing in 2022. Paid advertising is key to reach. Also keep that in mind as your hire your videographers for your event, for year-round, shareable content. Data rules.

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The Benefits of Social Media Influencer Marketing

The Castle Group

Including paid advertisements, product placement, or endorsements from influencers – people with influence across social media platforms – this strategic type of marketing is meant to encourage the audience to buy the product or check out the service the brand offers via the influencer. What is social media influencer marketing?

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Blip Digital Billboards [Review]

EventMB

Blip Billboards are digital billboards across the US for event and product advertisement. They let planners advertise their event in advance at chosen times and in chosen places without signing a contract or paying a minimum fee. In this review, we’ll go over how it works and what we liked or did not like about […].

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Sponsorship Needs to Be More Than Banners and Clings

Velvet Chainsaw

Problem is, when you dig into these resources, you find that they are more focused on print and digital advertising than true sponsorship. Most organizers can effectively sell these by offering them as a check-the-box, upsell opportunity during booth contracting. Our industry must get more sophisticated to seize this opportunity.

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How to Get Speakers and Attendees to Promote Your Event

GEVME

It’s common for people to feel overwhelmed by the numerous advertisements that they may come across about an event. Getting someone to pay for an event because they have seen an advertisement is often difficult to expect. However, there’s now a new way of looking at this marketing strategy: digital word-of-mouth.

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Apple Rock Earns GSA Multiple Award Schedule (MAS) MAS Contract

Exhibitor Magazine

Greensboro, NC  Officials at Apple Rock Advertising and Promotion, Inc. have announced that they have earned a GSA Multiple Award Schedule (MAS) MAS co.

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Five ways explicit communication improves meetings

Conferences that Work

And make sure your room signage advertises these spaces to attendees walking by. To minimize no-shows, put the requirement for a tech check in presenter contracts. Also include in the presenter contract that the tech check must be held with the same equipment & location the presenter will be using at showtime.

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