PCMA Convene

SEPTEMBER 18, 2017

According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Here are four insights we’ve learned from analyzing the marketing-spend category: 1. Marketing spend for conferences with an expo is usually closer to 6 percent.

Marketing 51

Marketing Meetings Food and Beverage Advertising 51

Velvet Chainsaw

DECEMBER 17, 2019

Sponsorship is the most powerful form of marketing. Problem is, when you dig into these resources, you find that they are more focused on print and digital advertising than true sponsorship. It’s not sponsorship but a worthwhile marketing micro-investment for driving booth traffic. Three Attributes of Effective Activation.

Sponsorships 70

Sponsorships Food and Beverage Advertising Contracts 70

Eventtia

JUNE 2, 2023

An event, as we know, can involve many different moving parts, so by planning early, you’ll get more options for different elements of the event: venue options, speakers/talents options, sponsorship options, marketing options, and so on. The more options you have, the higher the chance you’ll be able to pull it off, period.

Sponsorships 91

Sponsorships Insurance Social Media Food and Beverage 91

Stova

MARCH 17, 2023

Likewise, venues that offer food and beverage, AV, and production as part of the events package will often agree on discounts on total event spend, taking all elements into account. Signing off on guarantees for food and beverage is plain sailing for some but for others, it’s the rock upon which they perish. Happy days.

Venues 40

Venues Negotiating Food and Beverage 2023 40

Do Good Events

APRIL 4, 2023

Some venues do offer significant discounts or fully waived room rental rates for a high enough food and beverage minimum. This will help you determine costs ahead of signing a contract and find the best fit. Marketing Everything used to promote the event can be considered marketing.

Sponsorships 52

Sponsorships Food and Beverage Venues Social Media 52

Capterra Event Management

JUNE 22, 2016

– Food & Beverage Management. Vendini offers many solutions regarding logistics, ticketing, venue marketing, and fundraising for venue owners and managers. – Food & Beverage Management. – Contract Management. . – Event Management. – Multi-Facility Capable. Conclusion.

Venues 43

Venues Management Food and Beverage Advertising 43

InitLive

JANUARY 25, 2021

Step 5) Build out your marketing plan for your festival. Increase food and beverage sales by 35%. Once you have found that perfect venue, you need to set a date, sign a contract, stay within budget, and make payments. Step 5) Build out your marketing plan for your festival. Step 2) Determine your festival’s budget.

2021 88

2021 Social Media Entertainment Food and Beverage 88

Eventmobi

FEBRUARY 3, 2021

Examples include marketing activations that involve immersive branded experiences or educational installations. Be sure to add top tier content teasers in your event marketing to drive excitement around these ticket categories. This data can be highly valuable for lead generation and other marketing objectives.

Speakers 248

Speakers 2021 Sponsorships Events 248

Smart Meetings

SEPTEMBER 5, 2018

Websites, registration apps, email campaigns, and advertising can all impact your budget, so plan accordingly. Whether they’re checking IDs for a 21-plus event, patrolling your event space overnight, or keeping your attendees safe during the event, contracting a security company is a must. Credit Card Fees.

Entertainment 104

Entertainment Travel Advertising Sponsorships 104

Plan Your Meetings

JUNE 27, 2016

J: Marketing. Meetings and events are one of the most effective marketing channels businesses have to fulfill business objectives. Manage contracts. Depending on your meeting location, it may be necessary to travel with or contract security teams. B: Project management. C: Risk management. D: Financial management.

Meetings 62

Meetings Food and Beverage Risk Management Contracts 62

PCMA Convene

MARCH 1, 2018

In 2017, the hotel analytics firm Kalibri Labs estimated that hotels earned approximately $30 billion in group room revenue, and that payouts to third parties, e-channel advertising, and other technology costs cut their earnings from between $3.4 billion and $4 billion. For now, Marriott’s decision only impacts the U.S.

Food and Beverage 63

Food and Beverage Hotels Advertising Contracts 63

Social Tables

NOVEMBER 16, 2023

They communicate what is included in a particular party experience, such as venue rental, food, alcohol, and event service. Planners can expect party packages to vary in size and pricing based on the number of attendees, courses, and the requested food service style. For large parties, however, a la carte costs rack up quickly.

Food and Beverage 78

Food and Beverage Social Media Venues Advertising 78

Eventmobi

JANUARY 24, 2019

According to a Professional Convention Management Association (PCMA) survey, 36% of all expenses are for food and beverages (F&B) alone. Food & Beverage @ $35/person. In order to cover expenses, different revenue avenues can be leveraged, for example: Advertising revenues (event program, internet web site).

Food and Beverage 199

Food and Beverage Meetings Financial Advertising 199

Planning Pod

APRIL 12, 2020

As former marketing boss once told me, “If your product claims to be everything to everybody, then it’s really nothing to nobody.”. Attendee needs, preferences and aspirations Attendee problems, concerns and pain points Ethnographic details (buying motivations and habits; marketing data) Geographic details.

Food and Beverage 206

Food and Beverage Social Media Insurance Entertainment 206

EventMB

MAY 22, 2022

Food is a crowd pleaser, particularly for long exhibitions and trade shows. You needn’t sell cookware or food to use a booth like this. Two things that always draw a crowd: food and activity. One of the best ways to ensure that happens is to generate traffic and attract visitors to booths. These booths drive traffic very well.

Trade Shows 161

Trade Shows 2022 2017 2018 161

PCMA Convene

MAY 3, 2021

We didn’t see it as being wiped out in the way that paper advertising was wiped out by Google. But if you look at motor companies, automotive makers, some years ago, a number of them decided that all they were really going to do was design and market a car. The difficulty is that the served markets are changing.

Technology 64

Technology Venues Trade Shows Food and Beverage 64

Plan Your Meetings

JULY 10, 2017

When you are 100 percent sure on who the audience is, you can effectively use your marketing spend through tools like social media targeting and creating your marketing collateral in the language and style that most attracts them. a social enterprise beer company, to supply beverages for the night. The Good Beer Co.

Banking 39

Banking Social Media Food and Beverage Event Management 39

PCMA Convene

FEBRUARY 28, 2018

When we invited event professionals to participate in this Annual Meetings Market Survey in November, the U.S. and those that travel to international markets. Contracting space — Total exhibition space shrank 20 percent compared to the average exposition footprint in last year’s survey. MORE THAN A DECADE OF DATA.

Marketing 78

Marketing Meetings 2016 2007 78

Eventtia

OCTOBER 20, 2022

Dates Attendees Location/venue Target audience Unique Value Proposition (UVP) Marketing plan Event agenda (schedule) Revenue model Team roles and responsibilities Develop an event budget. Develop an event press release Online social media campaign Email marketing plan Printed marketing materials (signage, posters, etc.)

Event Planning 62

Event Planning Sponsorships Food and Beverage Insurance 62

Stova

MARCH 17, 2023

Three cost-saving tactics executives are currently deploying to make their event budget plan: Controlling costs on hotel rooms, meeting rooms, food and beverage, concessions, and travel. Food How much will food cost? Logistics Do you need special contracts, permits, or insurance in hosting your event?

2023 40

2023 Food and Beverage Social Media Negotiating 40

Planning Pod

SEPTEMBER 14, 2020

Staff member places temporary “hold” on event date, awaiting prospect’s signature on proposal/contract. Prospect signs proposal/contract and provides deposit/down-payment to hold the event booking date. Note that this is not a booking but simply a hold that designates that a prospect is seriously considering the date.)

Management 78

Management Contracts Food and Beverage Venues 78

Social Tables

MAY 14, 2019

And to create an experience, every little piece of the event needs to map back to the purpose, from the venue to the food. How to plan an event budget For a normal event, most of your money is going to go toward the venue rental, food and beverage costs, and A/V needs. But there are plenty more where those came from!

Negotiating 141

Negotiating Sponsorships Social Media Venues 141

Planning Pod

JULY 25, 2019

Before we take an in-depth look at some of the best event management software on the market today, let’s look at the basics of what event management software is, its benefits and how you would go about choosing from the many options available. Summary: Learn about what event management software tools to look for. Enhanced attendee engagement.

Event Management 112

Event Management Management 2019 Social Media 112

Planning Pod

JULY 25, 2019

Before we take an in-depth look at some of the best event management software on the market today, let’s look at the basics of what event management software is, its benefits and how you would go about choosing from the many options available. Summary: Learn about what event management software tools to look for. Enhanced attendee engagement.

Event Management 60

Event Management Management 2019 Social Media 60

Event Leadership Institute

APRIL 10, 2020

Bear markets and recessions don’t advertise their demise; we emerge from them gradually while no one’s looking. Even when the current lockdowns start to lift, organizations will be far more gun-shy in committing to venue contracts for future events, out of fear of a second wave of the virus causing another cancellation.

Financial 116

Financial Trade Shows Food and Beverage 2001 116

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Identifying the proper target market (i.e., Implementing marketing tactics (email, social media, PR, etc.)

Event Marketing 131

Event Marketing Marketing Social Media Speakers 131

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Identifying the proper target market (i.e., Implementing marketing tactics (email, social media, PR, etc.)

Event Marketing 60

Event Marketing Marketing Social Media Speakers 60