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2018 Event Marketing Trends

Endless Events

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Three Event Trends to Boom This 2018.

2018 109
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The Market Shifts That Led to Commission Cuts

Velvet Chainsaw

Marriott, Hilton and IHG have announced reductions in group-booking commissions from 10 percent to 7 percent for their North American hotels, to take place over a period of time this year and next. Only time will tell what impact these reductions will have on these chains’ market share. Hotel ownership is very fragmented.

Marketing 231
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Luggage Brand BÉIS Activates a Shoppable Three-city Hotel Pop-up Tour

Event Marketer

Elizabeth Money, SVP-Brand and Creative, BÉIS The BÉIS Hotel offered consumers the chance to interact with the brand’s products in a travel-themed setting. The BÉIS Hotel tour touched down for several weeks in each market, kicking off in L.A. in July and then heading to Vancouver in August. s Abbot Kinney Boulevard?)

Hotels 100
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Cvent’s ‘Top Meetings Destinations’ and ‘Top Meeting Hotels’ Returns: Nashville and San Diego Move Up

Smart Meetings

Cvent has just published its list of Top Meeting Destinations and Top Meeting Hotels for 2023: Nashville and San Diego moving up to the second and third spots after Orlando. 1 in 2015, 2016, 2017, 2018 and 2019 Nashville was named No. 1 in 2015, 2016, 2017, 2018 and 2019 Nashville was named No. after being named No.

Hotels 98
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Smart Moves in Orlando, Anaheim and More

Smart Meetings

She will continue to focus on overall partner investment in marketing programs, education and events. Within this, he will focus on diversifying business sectors, attracting new businesses and strategically marketing and branding the region as a premier location for economic growth and development.

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Buenos Aires Delivers a Fresh Pitch to Revive Its Once-Dominant Meetings Market

EventMB

Buenos Aires is gearing up to reclaim its position as a top destination for meetings, incentives, conferences, and exhibitions – the MICE market – in South America. Neighboring Brazil is one of the main source markets along with the East Coast of the U.S. This is the first time these events are held under this new platform.

Marketing 124
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2018 Platinum Choice Winners Announced

Smart Meetings

This highly esteemed award salutes excellence in service and amenities among meeting hotels and resorts in the United States, Canada, Mexico and the Caribbean. Also recognized is exceptional service by destination marketing companies and CVBs from across North America. Those winners are as follows: Hotels & Venues.

2018 108