Eventsforce

FEBRUARY 10, 2020

Data protection regulations got serious back in 2018 when the European Union enforced the stringent General Data Protection Regulation (GDPR) law, meaning the way companies collect, process and protect the personal information of EU citizens changed forever. NEW eBook: The Event Planner’s Guide to Good Data Management.

Tech 94

Tech Event Tech Hotels Banking 94

Eventbase

APRIL 2, 2019

Bumble’s Empowering Connections activation at SXSW 2018 brought people together for a 5 minute first date. When it comes to experiential marketing activations, partnerships can take many shapes and formats. To learn more experiential marketing trends, download the ebook 6 Experiential Marketing Trends from SXSW

Event Apps 80

Event Apps Banking Event Tech Sponsorships 80

Eventsforce

SEPTEMBER 4, 2019

You can discover all sorts of personalisation ideas from this industry eBook – ‘ The Event Planner’s Guide to Personalisation’. eBook: The Event Planner’s Guide to Data Integration. You can use intuitive, intelligent technology that has been developed specifically to engage attendees, increase registrations and build loyalty.

Tech 103

Tech Event Management Technology Management 103

Social Tables

JANUARY 15, 2018

Because chances are, unless your company has a generous marketing budget, you’re going to have to look elsewhere for financing. If you’re not tracking the performance of your social media campaigns, you’re ignoring valuable information that could help you optimize your marketing and get your event in front of more attendees.

Hospitality 60

Hospitality Event Planning Social Media Banking 60

Eventbase

DECEMBER 4, 2019

billion in 2018 and that figure is expected to grow by more than 30 percent in the next five years. Incentivize data capture Events are commonly one of the biggest line items in a CMO’s budget – on average, they account for about 24 percent of the marketing pie. In fact, gamification was worth $5.5

Sponsorships 52

Sponsorships Advertising 2018 Technology 52

Social Tables

JANUARY 15, 2018

Because chances are, unless your company has a generous marketing budget, you’re going to have to look elsewhere for financing. If you’re not tracking the performance of your social media campaigns, you’re ignoring valuable information that could help you optimize your marketing and get your event in front of more attendees.

Hospitality 60

Hospitality Event Planning Social Media Banking 60

Event Industry News

NOVEMBER 20, 2018

The study from Eventsforce, which investigates the importance of event data for associations and membership organisations, was conducted with more than 80 senior event planners from the industry across both the UK and US markets.

Social Media 55

Social Media 2018 Technology Management 55

Expo Logic

FEBRUARY 4, 2019

Experiential marketing has become a popular way to engage attendees while providing a experience that adds value to your event. Use technology in a thoughtful way – We watched technology gain popularity in every aspect of events throughout 2018 and incorporating tech is a standard now in the industry. About the Author.

2019 34

2019 Technology Event Technology Tech 34

Bizzabo

APRIL 21, 2020

In the early and mid-2000s, Rakuten began to acquire other businesses and expand into new markets such as travel, finance, and entertainment. Past gatherings brought hundreds of people together to learn, strategize, and network with top online performance and marketing professionals. For marketers, this is a must-attend conference.

Entertainment 71

Entertainment Retail Education Sports 71

Expo Logic

FEBRUARY 4, 2019

Experiential marketing has become a popular way to engage attendees while providing a experience that adds value to your event. Use technology in a thoughtful way – We watched technology gain popularity in every aspect of events throughout 2018 and incorporating tech is a standard now in the industry. About the Author.

2019 28

2019 Technology Event Technology Tech 28

Bizzabo

JULY 6, 2018

Of 750 professionals surveyed , 41% wished they could attend networking events more frequently, and according to the 2018 Event Marketing Report , 80% of businesses that are overperforming will be increasing their live-events budget in the next year. Create a Wow Experience: Social Media Marketing World by Social Media Examiner.

Social Media 49

Social Media 2018 Events Conference 49

Social Tables

JANUARY 4, 2018

Using a combination of research and survey data, we’ve rounded up the 18 most important trends set to hit planners, hotels and venues in 2018. Because in 2018, consumers will want to experience the venue as much as the event itself. If you plan on sending out an explainer email, make sure you’re segmenting your marketing lists.

2018 167

2018 Hospitality Social Media 2017 167

Eventbase

JUNE 7, 2019

SXSW launched their first Wellness Expo in 2018, when it took up about half of the 125,000-square-foot Palmer Events Center. To get up to speed on the latest trends in wellness experiences, download our eBook Experiential Marketing Trends from SXSW.

2019 40

2019 Banking 2018 Events 40

Eventsforce

SEPTEMBER 4, 2019

You can discover all sorts of personalisation ideas from this industry eBook – ‘ The Event Planner’s Guide to Personalisation’. eBook: The Event Planner’s Guide to Data Integration. You can use intuitive, intelligent technology that has been developed specifically to engage attendees, increase registrations and build loyalty.

Tech 40

Tech Event Management Technology Management 40

Bizzabo

JULY 3, 2018

With site retargeting or pixel-based retargeting, marketers place a pixel on their website that tracks its visitors and then targets them with display ads while they are online. Through this type of direct event marketing , you can implement display ads that reach your existing customers. Integrating Retargeting with Event Software.

Advertising 50

Advertising Ecommerce Social Media Events 50

Bizzabo

MAY 31, 2021

If an event doesn't have a marketing strategy, does it even make a sound? In this blog post we'll explore event marketing strategies and examples—and our best practices for creating a successful event marketing plan. Marketing it, getting people excited and getting them to attend is a whole other quest.

Event Marketing 112

Event Marketing Marketing Social Media Speakers 112

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing? Therefore, it deserves to be marketed in its own unique way.

Event Marketing 40

Event Marketing Marketing 2023 Social Media 40

Eventory

MARCH 13, 2018

Whenever we do it on purpose or not, this became a new challenge for marketing and advertising departments. An abridged history of outbound marketing. What is outbound marketing? From market sellers screaming their best offers out loud, through first printed magazines, posters and banners to the emergence of the new media.

Advertising 112

Advertising Marketing Social Media Event Marketing 112

Social Tables

JANUARY 4, 2018

Using a combination of research and survey data, we’ve rounded up the 18 most important trends set to hit planners, hotels and venues in 2018. Because in 2018, consumers will want to experience the venue as much as the event itself. If you plan on sending out an explainer email, make sure you’re segmenting your marketing lists.

2018 74

2018 Hospitality Social Media 2017 74

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. There are many forms of event marketing and each can be catered to address a marketer’s specific goals. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Bizzabo

AUGUST 29, 2018

In most cases, this registration page is what digital marketers refer to as a “landing page.”. This article will teach event marketers and planners how to build an event registration page that is an effective landing page, capable of converting visitors to event registrants efficiently in 2018. Wrapping Up.

2018 72

2018 Events Marketing Event Marketing 72

Bizzabo

MAY 18, 2018

Inspire your marketing strategy with this list of 25 creative offline marketing examples. In the 1990s, online marketing—the practice of driving actions on the internet—exploded. While online marketing isn’t going anywhere soon, offline marketing—formerly known as just “marketing”—has had a recent resurgence.

Marketing 62

Marketing 2014 Fashion Social Media 62

Bizzabo

AUGUST 22, 2018

If you're responsible for event organizing or marketing, you are probably over-stressed, constantly busy and lacking the resources you need to learn and grow as a professional. We’ve compiled a list of some of the most important conference planning resources that organizers can refer to for all their event planning and event marketing needs.

Event Planning 88

Event Planning Social Media Sponsorships Event Marketing 88

Bizzabo

MAY 14, 2018

This month we spoke with Cathy McPhillips, VP of Marketing for Content Marketing Institute, about growing an annual conference, making data-driven decision, building an engaged community and more. She has been frequently named a Top Marketer and is dedicated to providing event attendees with an incredible experience.

Marketing 50

Marketing Conference Speakers Social Media 50

Social Tables

APRIL 16, 2019

Cvent Global Planner Sourcing Infographic 2018 Global Event Planner Sourcing Infographic from Cvent While it’s not an event management ppt in the traditional sense, this infographic from Cvent’s Global Planner Sourcing Report packs as much important information into an infographic as you’ll find in any slideshare.

Event Management 120

Event Management Marketing Management 2028 120

Eventsforce

MAY 6, 2020

In fact, a new research study has found that 70% of event planners now have more time on their hands with many focusing on education and making improvements to their planning and marketing processes. Take this opportunity to refresh your marketing and messaging. Engage audiences with content marketing. Seek new channels to use.

Tech 91

Tech Events Event Planning Marketing 91

Eventbase

JANUARY 24, 2019

In 2019, we’re continuing to see creating safe and secure events as a top priority in enterprise event marketing. This article will cover strategies event marketers are using to ensure their events are safe and secure – both digitally and physically – for their attendees. What is else is shaping events in 2019?

2019 40

2019 2018 Event Marketing 2017 40

Bizzabo

APRIL 4, 2018

Successful event marketing entails a self-awareness of what makes this event stand out from the rest and by further highlighting this point throughout the site, visitors will feel more inclined to register for the event. Elevate 2018. Marketing Optimization Week. GlueCon 2018. Emma: Marketing United. Elevate 2018.

Speakers 51

Speakers 2018 B2B Events 51

Bizzabo

FEBRUARY 7, 2019

Thought leadership events may intersect with other b2b event marketing initiatives like sales acceleration events, networking events, customer appreciation events or even user conferences in form. Thought leadership events are also often a component of a larger multi-touch event marketing plan. Source: FABTECH 2018.

Event Ideas 64

Event Ideas Events Social Media Consulting 64

Eventory

OCTOBER 11, 2018

In 2016, 86% of HR professionals agreed that recruitment more and more started to resemble marketing (source: iCIMS). We wrote about them in our ebook: 10 event essentials to boost your internal employer branding. Starbucks Jobs (@StarbucksJobs) October 9, 2018. Starbucks Jobs (@StarbucksJobs) October 8, 2018.

Social Media 98

Social Media 2016 2018 2015 98

Social Tables

APRIL 17, 2019

Finding your hotel target market group segment is crucial to success, and it all starts with the type of events that your space is best suited for. The 2018 AMEX Global Meetings predicted much the same at the beginning of the year with a forecasted 3.8% Hotels and other venues have to be realistic about the things they can offer well.

Hotels 149

Hotels Food and Beverage Negotiating Venues 149

Bizzabo

DECEMBER 19, 2018

This is especially relevant for event apps because attendee behavior on the app can be directly linked to their information in your CRM or marketing automation system. For more information on integrating event data , click on the image below to access our free ebook on event data integrations. Event App Data Security and Privacy.

2019 51

2019 Conference Event Apps Social Media 51

Eventsforce

JUNE 4, 2019

But despite 73% of organisers seeing personalisation and data-driven marketing a key priority around their events, a new eBook, titled ‘ The Event Planner’s Guide to Personalisation ’ has found that many also come up against a number of challenges that make it quite difficult to implement.

Events 70

Events Management 2018 Marketing 70