Eventbase

JULY 31, 2019

Events live and die by the success of their sponsorship strategy. Over 90 percent said that retention rates stayed the same or decreased in 2018. By its very nature, experience-driven marketing doesn’t have a return on investment that’s easy to calculate—at least on the surface. Take, as an example, the Spotify House at SXSW.

Marketing 40

Marketing Sponsorships Social Media Technology 40

MeetingsNet

MAY 25, 2018

Check out these seven free ebooks, white papers, and other resources you can download now. If you’re looking for some super helpful tips on everything from audience engagement, risk management, and sponsorship, to event apps and gamification, check out this grab-bag of free downloadables. The 2018 Event App Bible. Media Type.

Sponsorships 60

Sponsorships Site Selections Risk Management Event Apps 60

Eventbase

JUNE 27, 2019

Experiential marketing. But is experiential marketing a worthy investment for your event? More than two thirds of B2B marketers are anticipating a rise in experiential budgets this year. Experiential marketing is also more likely to meet the expectations of attendees who increasingly favor experiences over material things.

Marketing 40

Marketing Sponsorships 2019 Event Apps 40

Eventbase

DECEMBER 4, 2019

billion in 2018 and that figure is expected to grow by more than 30 percent in the next five years. Encourage sponsor engagement by offering sponsorship of the games or prizes for winners. Yet the number of event marketing professionals that can accurately calculate ROI is just 23 percent. In fact, gamification was worth $5.5

Sponsorships 52

Sponsorships Advertising 2018 Technology 52

Eventbase

APRIL 2, 2019

Bumble’s Empowering Connections activation at SXSW 2018 brought people together for a 5 minute first date. Let your sponsors loose It’s important to give potential sponsorship brands the creative licence to execute on their idea — ensuring it’s complementary to the overall event experience. Image via Twitter.

Event Apps 80

Event Apps Banking Event Tech Sponsorships 80

Bizzabo

APRIL 21, 2020

In the early and mid-2000s, Rakuten began to acquire other businesses and expand into new markets such as travel, finance, and entertainment. Past gatherings brought hundreds of people together to learn, strategize, and network with top online performance and marketing professionals. For marketers, this is a must-attend conference.

Entertainment 71

Entertainment Retail Education Sports 71

Bizzabo

JULY 6, 2018

Of 750 professionals surveyed , 41% wished they could attend networking events more frequently, and according to the 2018 Event Marketing Report , 80% of businesses that are overperforming will be increasing their live-events budget in the next year. Create a Wow Experience: Social Media Marketing World by Social Media Examiner.

Social Media 49

Social Media 2018 Events Conference 49