Eventbase

APRIL 2, 2019

You can beat congestion with new event tech like facial recognition, RFID badges, self-serve check-in, and an awesome event app experience. Image via Event Tech Live. Bumble’s Empowering Connections activation at SXSW 2018 brought people together for a 5 minute first date. But it doesn’t need to be. Image via Twitter.

Event Apps 80

Event Apps Banking Event Tech Sponsorships 80

Expo Logic

FEBRUARY 4, 2019

Experiential marketing has become a popular way to engage attendees while providing a experience that adds value to your event. Use technology in a thoughtful way – We watched technology gain popularity in every aspect of events throughout 2018 and incorporating tech is a standard now in the industry. About the Author.

2019 34

2019 Technology Event Technology Tech 34

Social Tables

JANUARY 15, 2018

Because chances are, unless your company has a generous marketing budget, you’re going to have to look elsewhere for financing. If you’re not tracking the performance of your social media campaigns, you’re ignoring valuable information that could help you optimize your marketing and get your event in front of more attendees.

Hospitality 60

Hospitality Event Planning Social Media Banking 60

Event Industry News

NOVEMBER 20, 2018

The study from Eventsforce, which investigates the importance of event data for associations and membership organisations, was conducted with more than 80 senior event planners from the industry across both the UK and US markets.

Social Media 54

Social Media 2018 Technology Management 54

Social Tables

JANUARY 15, 2018

Because chances are, unless your company has a generous marketing budget, you’re going to have to look elsewhere for financing. If you’re not tracking the performance of your social media campaigns, you’re ignoring valuable information that could help you optimize your marketing and get your event in front of more attendees.

Hospitality 60

Hospitality Event Planning Social Media Banking 60

Expo Logic

FEBRUARY 4, 2019

Experiential marketing has become a popular way to engage attendees while providing a experience that adds value to your event. Use technology in a thoughtful way – We watched technology gain popularity in every aspect of events throughout 2018 and incorporating tech is a standard now in the industry. About the Author.

2019 28

2019 Technology Event Technology Tech 28

Bizzabo

APRIL 21, 2020

In the early and mid-2000s, Rakuten began to acquire other businesses and expand into new markets such as travel, finance, and entertainment. Past gatherings brought hundreds of people together to learn, strategize, and network with top online performance and marketing professionals. For marketers, this is a must-attend conference.

Entertainment 71

Entertainment Retail Education Sports 71

Eventbase

JUNE 7, 2019

SXSW launched their first Wellness Expo in 2018, when it took up about half of the 125,000-square-foot Palmer Events Center. To get up to speed on the latest trends in wellness experiences, download our eBook Experiential Marketing Trends from SXSW.

2019 40

2019 Banking 2018 Events 40

Social Tables

JANUARY 4, 2018

Using a combination of research and survey data, we’ve rounded up the 18 most important trends set to hit planners, hotels and venues in 2018. Because in 2018, consumers will want to experience the venue as much as the event itself. If you plan on sending out an explainer email, make sure you’re segmenting your marketing lists.

2018 167

2018 Hospitality Social Media 2017 167

Bizzabo

MAY 31, 2021

If an event doesn't have a marketing strategy, does it even make a sound? In this blog post we'll explore event marketing strategies and examples—and our best practices for creating a successful event marketing plan. Marketing it, getting people excited and getting them to attend is a whole other quest.

Event Marketing 112

Event Marketing Marketing Social Media Speakers 112

Social Tables

JANUARY 4, 2018

Using a combination of research and survey data, we’ve rounded up the 18 most important trends set to hit planners, hotels and venues in 2018. Because in 2018, consumers will want to experience the venue as much as the event itself. If you plan on sending out an explainer email, make sure you’re segmenting your marketing lists.

2018 74

2018 Hospitality Social Media 2017 74

Bizzabo

MAY 18, 2018

Inspire your marketing strategy with this list of 25 creative offline marketing examples. In the 1990s, online marketing—the practice of driving actions on the internet—exploded. While online marketing isn’t going anywhere soon, offline marketing—formerly known as just “marketing”—has had a recent resurgence.

Marketing 62

Marketing 2014 Fashion Social Media 62

Bizzabo

AUGUST 22, 2018

If you're responsible for event organizing or marketing, you are probably over-stressed, constantly busy and lacking the resources you need to learn and grow as a professional. We’ve compiled a list of some of the most important conference planning resources that organizers can refer to for all their event planning and event marketing needs.

Event Planning 88

Event Planning Social Media Sponsorships Event Marketing 88

Eventsforce

MAY 6, 2020

In fact, a new research study has found that 70% of event planners now have more time on their hands with many focusing on education and making improvements to their planning and marketing processes. Take this opportunity to refresh your marketing and messaging. Engage audiences with content marketing. Seek new channels to use.

Tech 91

Tech Events Event Planning Marketing 91

Eventbase

JANUARY 24, 2019

In 2019, we’re continuing to see creating safe and secure events as a top priority in enterprise event marketing. This article will cover strategies event marketers are using to ensure their events are safe and secure – both digitally and physically – for their attendees. What is else is shaping events in 2019?

2019 40

2019 2018 Event Marketing 2017 40

Bizzabo

FEBRUARY 7, 2019

Thought leadership events may intersect with other b2b event marketing initiatives like sales acceleration events, networking events, customer appreciation events or even user conferences in form. Thought leadership events are also often a component of a larger multi-touch event marketing plan. Source: FABTECH 2018.

Event Ideas 64

Event Ideas Events Social Media Consulting 64

Bizzabo

APRIL 4, 2018

Successful event marketing entails a self-awareness of what makes this event stand out from the rest and by further highlighting this point throughout the site, visitors will feel more inclined to register for the event. Elevate 2018. Marketing Optimization Week. GlueCon 2018. Emma: Marketing United. Elevate 2018.

Speakers 51

Speakers 2018 B2B Events 51

Bizzabo

DECEMBER 19, 2018

By publicly promoting the mobile conference app, you are positioning your event brand as one that is embracing tech solutions that enhance the experience. This is especially relevant for event apps because attendee behavior on the app can be directly linked to their information in your CRM or marketing automation system.

2019 51

2019 Conference Event Apps Social Media 51

Eventsforce

JUNE 4, 2019

But despite 73% of organisers seeing personalisation and data-driven marketing a key priority around their events, a new eBook, titled ‘ The Event Planner’s Guide to Personalisation ’ has found that many also come up against a number of challenges that make it quite difficult to implement. 4) Consider Data Integration.

Events 70

Events Management 2018 Marketing 70