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Professional Event Planning Guide: Download the Free eBook!

Guidebook

From concept and planning to marketing, executing and follow-up, this 70-page eBook includes: Worksheets, to-do lists and timelines. Step-by-step marketing plan. Part 2: Marketing Your Event. The post Professional Event Planning Guide: Download the Free eBook! What’s in the Professional Event Planning Guide?

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2023 in review—and a book sale!

Conferences that Work

And , dear reader, get 20% off my ebooks until the end of the year! Because this blog has a global audience and differing distribution requirements, I can’t offer the same deal in every market. Note, only ebooks; this does not apply to ebook/paperback combo purchases.] I’m looking back on 2023.

2023 208
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Road to Recovery: The 2021 Guide to Digital Marketing for Hotels and Venues

Skift

Skift Take: As hospitality and event professionals adjust to the new group business and meetings landscape — likely to consist of a mix of in-person, virtual, and hybrid events — getting digital marketing right is key to standing out to potential planners and buyers. Read the Complete Story On Skift.

2021 136
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Which meeting design books should I buy?

Conferences that Work

Into the Heart of Meetings: Basic Principles of Meeting Design ( ebook or paperback ). Intentional Event Design ( ebook or paperback ). Conferences That Work: Creating Events That People Love ( ebook , paperback , or both ). In an outrageous display of chutzpah , I wrote three of these books. [If

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Download "7 Exceptional Event Email Templates for Driving Attendee Engagement" eBook and write winning event emails right away! Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation.

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How to Build an Event Marketing Channel—And Why Marketers Need Events

Event Farm

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. Consumers, however, are inundated with online and digital marketing campaigns.

Marketing 226
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7 Questions to Ask Yourself When Purchasing Event Marketing Software

Event Farm

Events are consistently cited as one of the most effective marketing channels , and event marketing software platforms make it possible for your events to become even more successful. While there is plenty of common ground between B2B and B2C marketing, B2B events often seek to educate or inform, and B2C events often seek to entertain.