Eventsforce

JANUARY 23, 2020

We spoke to Rebecca Reynoso, content editor at leading software reviews site, G2 , to find out what kind of content works best for event marketing and how that content can be leveraged to engage audiences before, during and after an event. Get attendees “in the know” about speakers and their presentations .

Marketing 119

Marketing Social Media Speakers Events 119

InGo

JULY 31, 2023

We’ll talk about some of these changes, how they’re affecting the reach of your experiences and how a referral marketing strategy using InGo can help you deliver value that grows your audience and drives conversions. Your speakers are experts with networks full of practitioners who already know and trust the content.

Speakers 96

Speakers 2023 2021 Marketing 96

Eventtia

DECEMBER 1, 2022

Online resources like ebooks, videos, and articles have been popular for a while; however, they don’t replace human interaction. Marketing the event will help you warm and retain customers; nevertheless, someone has to do the job of designing and sending out ads. You should also consider marketing pre, present, and post-event(s).

Marketing 62

Marketing Social Media Advertising Speakers 62

CadmiumCD

AUGUST 28, 2019

They need to be involved in your event marketing strategies. Think of all your speakers. Accessible and well-organized event data is powerful – you can mobilize your community of speakers, exhibitors, and attendees once you have the right information. Mobilize your speakers as event marketing partners.

Event Marketing 80

Event Marketing Marketing Social Media Speakers 80

Event Farm

JUNE 14, 2017

Keeping up with event marketing trends is difficult—but we've been lucky enough to work with some of the best in the industry to keep our content fresh and informative. We realize, however, that event marketers are busy, so we've compiled 10 of the best ideas from our content to share with you in the most efficient way possible.

Social Media 117

Social Media Speakers B2C Event Marketing 117

Stova

MAY 11, 2023

This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Common marketing goals include building brand awareness, generating leads, closing sales, and entering new markets. That’s why many companies also leverage this marketing channel to launch new products.

Trade Shows 52

Trade Shows Marketing Social Media B2B 52

Eventsforce

FEBRUARY 18, 2020

Whether you’re looking for some fresh new ideas or want to go back to basics, have a look at our list of popular marketing activities that engage people and convince them to come to an event: 1) Create Exclusive Content . For example, let’s say that your key speaker for a medical event is an expert in Toxicology. million words.

Event Marketing 99

Event Marketing Marketing Social Media Speakers 99

Bizzabo

JULY 30, 2020

Swag bags and free goodies are one of the perks of attending in-person conferences, but just because conferences are going virtual doesn’t mean you’ll have to forgo the swag for attendees, partners, speakers or sponsors. Going Hybrid Ebook. Our Going Hybrid ebook is a marketer’s bible for all things virtual events.

Marketing 73

Marketing Speakers 2020 Events 73

Eventmobi

MAY 7, 2018

It’s wise to alternate your speaker sessions with interactive experiences like workshops or networking to keep attendees moving and engaged. Enable Speakers to Deliver Engaging, Interactive Presentations. EVENT TECHNOLOGY TIP: Liven up speaker sessions with live polling. See Page 13 in Community eBook for images).

Speakers 199

Speakers Event Apps Event Technology Technology 199

ePly

APRIL 18, 2024

There are many things you can do to increase your event registration, from clearly defining your event goals to developing a comprehensive marketing plan. Work with event organizers and speakers to create an event summary. Make the agenda as thorough as possible, including times, presentation titles and speaker names and titles.

Social Media 62

Social Media Advertising Consulting Speakers 62

Eventmobi

MAY 19, 2021

Marketing Communications. Include the sponsor’s logo on your event registration page and any marketing communications promoting the event, such as registration invite emails. Promote your sponsors’ speakers to encourage session attendance. Provide social media shout outs to promote sponsors . Venue Design. Post-Event.

Sponsorships 195

Sponsorships Event Apps Social Media Event Tech 195

Event Farm

JUNE 26, 2017

If you’re not hosting field events as part of your marketing strategy, you should. I’m going to use an event I recently attended as an example of what NOT to do when hosting field marketing events; keep reading to learn more about the mistakes you should undoubtedly avoid. Don't mess up the invitation.

Marketing 109

Marketing B2B Events Speakers 109

Event Farm

NOVEMBER 14, 2016

Last week, HubSpot hosted more than 19,000 attendees from 92 countries at INBOUND—an event that has become the annual marketing and sales conference. Event Farm marketers were among those in attendance, and we took notes for all of the event pros who might want to learn from the increasingly-popular event.

Conference 100

Conference Event Marketing Marketing Social Media 100

Event Farm

MARCH 30, 2017

Whether it's educational thought leadership, an executive panel, or a well-known guest speaker, your in-event content is going to be a big driver of attendance and value for your attendees. It’s nearly impossible to get people to sit through an entire webinar or read through an eBook without checking their email, Twitter, Slack, etc.

B2B 100

B2B Speakers Education 2016 100

Eventmobi

JANUARY 3, 2019

Marketing Communications. Include the sponsor’s logo on your event registration page and any marketing communications promoting the event, such as registration invite emails. Promote your sponsors’ speakers to encourage session attendance. Provide social media shout outs to promote sponsors . Venue Design. Post-Event.

Sponsorships 256

Sponsorships Event Apps Social Media Events 256

Eventinterface

MAY 11, 2017

Donn is a professional speaker, lecturer, and career strategist with 30 years of experience in hiring manager positions with Phillips Petroleum, Motorola and Intel Corporation. How to leverage events to market your product. Your browser does not support this audio element. CONNECT WITH DONN LEVIE JR. www.donnleviejrstrategies.com.

2012 100

2012 2016 Speakers Meeting Planning 100

Eventmobi

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

Social Media 195

Social Media Marketing Event Management Events 195

Marketo Events

JUNE 25, 2020

Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. Even as in-person events return, most marketers plan to retain virtual events as a key part of their overall event strategy. They’re appealing to high-profile speakers and C-level presenters.

Marketing 60

Marketing Travel Technology Speakers 60

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. There are many forms of event marketing and each can be catered to address a marketer’s specific goals. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Eventmobi

APRIL 9, 2018

Sharing marketing content that will resonate with your registered attendees, but also draw the attention of your broader target audience. Give speakers an opportunity to start a discussion with attendees about their upcoming topics. Breaking the ice between attendees to help them get more out of their experience.

Event Apps 199

Event Apps Speakers Event Technology Technology 199

Eventmobi

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Market like a pro.

Social Media 195

Social Media Event Apps Management Marketing 195

GEVME

FEBRUARY 22, 2019

If a young professional would like to consult with a woman who has organised large-scale events in more than 30 countries around the world, this book covers everything you need to know about effective event marketing and expanding your customer base. The Event Marketing Handbook: Beyond Logistics and Planning by Allison Saget.

Event Planning 136

Event Planning Negotiating Corporate Events Tourism 136

Event Farm

NOVEMBER 7, 2016

Seventy-seven percent of B2B marketers use in-person events as part of their content marketing strategies, and 67% of B2B marketers think that event marketing is their most effective strategy. Check out our free eBook, Which Event Marketing Software is Right for Me? ,

B2B 184

B2B Marketing Event Marketing Events 184

Eventmobi

JUNE 28, 2018

With your sponsorships investing such a hefty portion of their marketing budget towards your event, it’s crucial that you provide them with metrics that prove the value and success of the sponsorship. Recommended Read: Make sure to read our ebook How to Create a Sponsorship Strategy that Will Maximize Your Event Revenue.

Sponsorships 207

Sponsorships Event Apps Fashion Events 207

SmartMeetings

SEPTEMBER 24, 2020

We were hoping to remind marketers and event producers that conversation and connection is an important part of events, and that includes virtual,” said Liz Lathan, CEO of Haute Dokimazo , producer of the September one-day virtual event The Age of Conversation Summit. “We Marketing is more important than you think,” Lathan said.

Speakers 85

Speakers Sponsorships 2020 Entertainment 85

Boomset

JUNE 27, 2018

Planning is essential because: Most marketers think that event marketing is the single most effective marketing channel. 75% of marketers claim that live events are becoming increasingly important to their organization’s success. In this post, we will show you 6 tips to enhance your pre-event content marketing strategy.

Marketing 48

Marketing Education Speakers Events 48

Eventsforce

MARCH 31, 2022

By Andrea Papini, Marketing Manager, Eventsforce. Even before covid, event planners were never short of information; websites, webinars, eBooks, demos, peer reviews, case studies, testimonials. At a recent event I attended, there were many theatres, a full programme of speakers, but many only offering the most basic of advice.

2022 98

2022 Trade Shows Tech Event Tech 98

Smart Meetings

SEPTEMBER 23, 2021

The venue was perfect and the speakers top-notch. Speakers want to present remotely, and attendees and sponsors are starting to drop off. The fact is your event deserves to be successful despite all the uncertainties in the market. The fact is your event deserves to be successful despite all the uncertainties in the market.

Speakers 98

Speakers Travel Technology Insurance 98

Glisser

FEBRUARY 2, 2022

No longer a band-aid to cover for cancelled in-person activity, they are becoming a business mainstay for many online marketing and communication channels. The combination of a more integrated audience experience and data connectivity into the MarTech stack means that this next generation of virtual events will be truly marketing-owned.

Speakers 52

Speakers Marketing 2022 2021 52

Hubilo Blog

DECEMBER 4, 2018

But do not worry, in this section, we’ll cover how to market your event app and get a 100% adoption rate. Before moving over to that, how about we examine what are the basic mix-ups that event organizers make while marketing their app. * Did you do sufficient marketing? “If Make it a multi-channel marketing effort.

Event Apps 74

Event Apps Marketing Social Media Tech 74

All Seated

SEPTEMBER 16, 2019

Have you changed the way you market your venue? If you aren’t keeping up with today’s buying behavior shifts in how you market your venue, it will be a challenge to increase bookings and revenues. Your venue’s marketing and sales pitch should tell a compelling story – and that doesn’t mean simply touting facts and figures.

Venues 40

Venues Marketing Advertising B2B 40

SpotMe Blog

JUNE 2, 2021

It’s also helpful for more established companies looking to gain an advantage over their competitors and earn more market share. Business-to-business (B2B) lead generation is the process of identifying potential business customers and attracting their interest through cold calling, content marketing, and other sales and marketing tactics.

B2B 130

B2B Social Media Marketing Events 130

Eventmobi

AUGUST 22, 2019

There were even a few that were directly marketed to exhibitors and vendors, as the idea was to help them understand the unique position and power of the association sector. . The speakers, Jeremy Heimans and Henry Timms, also kept the pace up. eBook] Design Experience: A Complete Guide to Creating Memorable Events.

2019 150

2019 Meetings Event Apps Education 150

Eventmobi

APRIL 24, 2018

As a Customer Success Manager for the Latin American market, every day I have the honor of helping clients execute incredible event experiences that are shaping the world we live in. Learn how the successful brands are doing it in this comprehensive eBook. Using Analytics to Give Attendees What They Want.

Event Technology 150

Event Technology Technology Event Apps Tech 150

Marketo Events

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. They bring your best customers together and attract a wider audience from your target market. In fact, according to Event Manager Blog , 91% of event organizers and marketers believe that increasing engagement is an important priority during events.

Social Media 167

Social Media Marketing 2014 Speakers 167

Bizzabo

FEBRUARY 25, 2021

There are endless ways to surprise and delight your event attendees, speakers, and sponsors in a digital world. Which raises an important question: what gifts should you give attendees, speakers, and sponsors when you can't give them the physical offerings you were planning to? Tactile Marketing Solutions. Source: Diginomica.

Food and Beverage 85

Food and Beverage Entertainment Conference Speakers 85

Bizzabo

JANUARY 4, 2019

In this guide we'll look at tips, best practices and examples for creating a reliable event marketing budget in 2019 and beyond. In fact data from the 2019 Event Marketing: Benchmarks and Trends report shows that most businesses are spending nearly a quarter of their marketing budgets on live events. Use Historical Data.

2019 61

2019 Event Marketing Marketing Social Media 61