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How to Build an Event Marketing Channel—And Why Marketers Need Events

Event Farm

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. Consumers, however, are inundated with online and digital marketing campaigns.

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A.I.’s Latest Skill: Creating Promotional Videos from Live-Event Content

MeetingsNet

Bloggers and marketers have been using artificial intelligence to create brief videos from text, still images, and moving graphics. led video editing of speakers’ presentations can help event hosts generate robust social-media content as the meeting is happening. generated highlight reels for each speaker shortly after a presentation.

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6 Event Tech Stories You Don’t Want to Miss

Eventsforce

Want the lowdown on all things event tech? In this month’s round up of top event tech stories, we look at a new registration and ticketing platform that is set to transform the way organizers manage groups at meetings and events today. NEW eBOOK – The Event Planner’s Guide to Stress Management.

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10 Steps for Creating a Great Event Marketing Plan 

Bizzabo

If an event doesn't have a marketing strategy, does it even make a sound? In this blog post we'll explore event marketing strategies and examples—and our best practices for creating a successful event marketing plan. Marketing it, getting people excited and getting them to attend is a whole other quest.

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Using Event Tech to Create Impactful and Engaging Attendee Experiences

Event Farm

This is a guest post by Courtney Spero , a Marketing Communication Specialist at the Creative Group. While convenience is important, there’s more room now to get creative with tech offerings that will leave lasting impressions and engage audiences.

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How to Design an Event Sponsorship Package

Eventmobi

Below is an example of a tiered sponsorship model: Free Resource: download this handy guide that shows you how to create event tech sponsorship packages. Marketing Communications. Include the sponsor’s logo on your event registration page and any marketing communications promoting the event, such as registration invite emails.

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Farmer's Roundup: 10 Best Ideas from Event Farm Content

Event Farm

Keeping up with event marketing trends is difficult—but we've been lucky enough to work with some of the best in the industry to keep our content fresh and informative. We realize, however, that event marketers are busy, so we've compiled 10 of the best ideas from our content to share with you in the most efficient way possible.