Stova

MAY 11, 2023

This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Common marketing goals include building brand awareness, generating leads, closing sales, and entering new markets. That’s why many companies also leverage this marketing channel to launch new products.

Trade Shows 52

Trade Shows Marketing Social Media B2B 52

Eventmobi

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Project management software to streamline internal communication, set deadlines, track outcomes, and more.

Social Media 195

Social Media Marketing Event Management Events 195

Eventsforce

FEBRUARY 18, 2020

As well as encouraging them to sign up, successful event promotion can also drive people to share their experiences more and come back year after year. Related reading: 3 Content Marketing Tips for Event Planners. Video is a great tool for marketing events. Events as you know, are not produced in a bubble.

Event Marketing 99

Event Marketing Marketing Social Media Speakers 99

Bizzabo

JULY 30, 2020

We even launched our first virtual event slack community to support the conversations long after the event had passed. Almost) IN-PERSON demonstrated how Bizzabo has been able to pivot during the pandemic — using our own solutions to connect with a global community of event marketers. 20 Virtual Event Ideas.

Marketing 73

Marketing Speakers 2020 Events 73

Eventsforce

DECEMBER 5, 2019

In fact, keeping your attendees happy and engaged is one of the most important benefits of using event management software. eBook: 10 Reasons Why Businesses Invest in Event Management Software. You will then want to ensure that they receive regular email updates on all event information. Conclusion.

Event Management 86

Event Management Management Education Event Apps 86

Eventmobi

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Review the software you need to run your events. Market like a pro.

Social Media 195

Social Media Event Apps Management Marketing 195

CadmiumCD

AUGUST 28, 2019

Let’s make one thing clear: all your event stakeholders can be considered influencers, advocates, and fans. They need to be involved in your event marketing strategies. Mobilize your speakers as event marketing partners. Get exhibitors in on your event marketing strategies. Think of all your speakers.

Event Marketing 80

Event Marketing Marketing Social Media Speakers 80

Bizzabo

MARCH 10, 2020

Trista Myers, Head of Events at Salesforce Ventures. “I Andréa Long, Global Diversity Events Manager atTwilio. “I You are always just trying to figure out how to improve and be better and you put a lot of work into doing this because nothing goes perfectly in events. Alyson Griffin, VP of Global Marketing at Intel.

Marketing 63

Marketing Event Marketing Events Global Events 63

GEVME

FEBRUARY 22, 2019

It’s one of the most useful books out there on large-scale event management and one of the most highly recommended books for event planning that will get you far with your co-workers or business clients, not only in the event management business but also in other aspects of your life.

Event Planning 136

Event Planning Negotiating Corporate Events Tourism 136

Eventmobi

JULY 26, 2023

Some gift-centered member appreciation ideas include: Recipes Personal playlists Free ebooks Audiobook credits Gift cards (especially for partner businesses!) Discounts on products and events According to one survey, 63% of customers think businesses should show their appreciation by offering discounts to loyal customers.

Social Media 195

Social Media Education Advertising 2022 195

Eventsforce

JANUARY 22, 2024

Just think: the analysis of past events offers a vital window to future success, all thanks to the power of data management. For planners, the relevance of CRM lies in the integration with their chosen Event Management System (EMS). So, the information held in CRM can be shared and acted upon, as needed.

Management 112

Management Marketing Technology Event Marketing 112

Eventbase

APRIL 17, 2019

Experiential marketing events budgets have increased for the past 19 consecutive quarters. This demonstrates the widespread understanding that experiential marketing is an effective way to engage audiences in more personalized, meaningful ways. At events, people will opt out if your activation is not engaging.

Marketing 40

Marketing Technology Tech Event Management 40

Bizzabo

MARCH 25, 2020

Nicola Kastner, Global Head of Event Marketing Strategy at SAP. When I was tasked to change [SAPPHIRE NOW], if I hadn't tapped on the expertise of Johann [Senior VP & Head of Global Events at SAP] and many, many others in the organization, we wouldn't have been successful in getting to where we were today.”.

Event Marketing 55

Event Marketing Marketing Events Global Events 55

Momencio

APRIL 18, 2023

Lead capture strategy is a crucial aspect of any successful marketing campaign. This can be in the form of blog posts, eBooks, whitepapers, or videos that provide value to your audience. About 76% of marketers use content to generate leads. 63% of marketers use trade shows to capture leads.

2023 59

2023 Social Media Trade Shows Marketing 59

Regpack

APRIL 10, 2018

We are excited to announce that Capterra named Regpack the #4 most popular event management software on the market today! ” Why did Regpack rank as a top 5 most popular event management software? Event Management Software Resources. 8 Questions to Ask When Buying Event Software.

Event Management 30

Event Management Management 2014 Events 30

Eventbrite UK

JANUARY 18, 2018

The post Lifecycle Marketing for Arts Audiences – An Eventbrite/REMIX report appeared first on Eventbrite UK Blog. We teamed up with REMIX Global Summits to find out how arts organisations can create personalised audience journeys. Download the final report here.

Marketing 111

Marketing Entertainment Event Marketing Event Management 111

Eventbase

JULY 31, 2019

By its very nature, experience-driven marketing doesn’t have a return on investment that’s easy to calculate—at least on the surface. A lot of positive press coverage will follow, but that alone isn’t enough for event managers under pressure to defend their budgets. Take, as an example, the Spotify House at SXSW. JSON Code

Marketing 40

Marketing Sponsorships Social Media Technology 40

Expo Logic

FEBRUARY 5, 2020

Augmented Reality, wearable tech, artificial intelligence - these are all hot tech trends you've been hearing about, but what do they actually mean to you as an event planner? Discover the latest tech trends and how each is being tailored specially for events in this eBook. Looking for more event solutions and advice?

2020 36

2020 Tech Event Tech Sponsorships 36

Expo Logic

FEBRUARY 5, 2020

Augmented Reality, wearable tech, artificial intelligence - these are all hot tech trends you've been hearing about, but what do they actually mean to you as an event planner? Discover the latest tech trends and how each is being tailored specially for events in this eBook. Looking for more event solutions and advice?

2020 36

2020 Tech Event Tech Sponsorships 36

Eventbase

JUNE 27, 2019

Experiential marketing. Now we’ve seen what SXSW 2019 had to offer – including the unforgettable Bleed for the Throne – and it’s clear that creating great event experiences will continue to dominate the conversation for some time to come. But is experiential marketing a worthy investment for your event? We think so.

Marketing 40

Marketing Sponsorships 2019 Event Apps 40

Expo Logic

FEBRUARY 18, 2020

The Event Tech Group launches new, comprehensive website encompassing the integrated suite of event management solutions. The Event Tech Group by Community Brands, a global event management software and service provider, announces the launch of their new, comprehensive website, eventtechsoftware.com.

Event Tech 36

Event Tech Tech Event Planning Tools Speakers 36

Bizzabo

JANUARY 4, 2019

Is your event budget setting you up for success? In this guide we'll look at tips, best practices and examples for creating a reliable event marketing budget in 2019 and beyond. The many moving parts of a live event strategy are bound together by the event budget. the average marketing budget on events.

2019 61

2019 Event Marketing Marketing Social Media 61

EventBank Insights

MAY 16, 2019

There are so many ways to boost your event conversions , but a lot of people forget that one of the best is their current website. All of your other marketing, including your social media campaigns, direct marketing and most other advertising points your leads towards your website. So, your events should be no different.

Social Media 128

Social Media Advertising Marketing Events 128

ePly

FEBRUARY 13, 2024

And that’s where you find out if all the effort you put into your event achieved your desired outcomes. What is event ROI? That investment can be anything from real estate to a marketing campaign or conference. Event Marketing Goals and ROI Event marketing goals and ROI are specifically geared toward how the event was marketed.

Social Media 62

Social Media Event Marketing Sponsorships Events 62

Event Farm

NOVEMBER 28, 2016

Event marketers today are inundated with technology and diverse platforms to aid in strategy management and execution. While all of these different technologies are intended to make a day in the life of a marketer easier and more automated, sometimes softwares end up working in a silo. What does this mean exactly?

Tech 100

Tech Technology Marketing Events 100

Eventsforce

SEPTEMBER 4, 2019

Technology, however, can be a great source of help when it comes to alleviating stress with event management systems offering a plethora of tools, options and inspiration to help planners along the way. Have a look at five simple ways event management systems can help reduce stress for event planners: 1.

Tech 103

Tech Event Management Technology Management 103

Marketo Events

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. They bring your best customers together and attract a wider audience from your target market. It’s what happens at the event that matters. It’s what happens at the event that matters.

Social Media 167

Social Media Marketing 2014 Speakers 167

MeetingsNet

MAY 25, 2018

Check out these seven free ebooks, white papers, and other resources you can download now. If you’re looking for some super helpful tips on everything from audience engagement, risk management, and sponsorship, to event apps and gamification, check out this grab-bag of free downloadables. The 2018 Event App Bible.

Sponsorships 60

Sponsorships Site Selections Risk Management Event Apps 60

Ins'Tent

MAY 5, 2022

Why will they find the event appealing? . Who will conduct the event? This information will give clarity to the organizer and help plan and market your online event. It will also make your audience aware of what to expect from the event. . Prepare A Detailed Event Plan . Where will it happen?

Sponsorships 52

Sponsorships Social Media Events Tech 52

Socio Events

AUGUST 23, 2021

In-person events have always stood strong. Over the last two decades, marketing has embraced digital practices, which have become a staple in most company’s promotional strategies. Virtual Events Have Changed The Events Industry. Planning virtual events takes half the time and requires fewer resources.

Sponsorships 52

Sponsorships Speakers Travel Event Management 52

Nunify

FEBRUARY 13, 2024

Here is a quick break-down on pros and cons of both styles of event management learning Advantages Challenges Formal Event Management Courses Structured Learning: Formal education provides a structured curriculum designed to cover all foundational aspects of event planning, from logistics and coordination to event budgeting and vendor relations.

2024 52

2024 Education Contracts Social Media 52

Expo Logic

FEBRUARY 28, 2019

Download a free copy of the 2019 Event Technology Trends eBook to learn about the latest event technologies and how to implement them, fresh ideas for getting attendees to interact and exchange information using tech, innovative applications of AI and AR/VR technologies and more. About the Author.

2011 68

2011 Event Technology 2019 Technology 68

Eventsforce

NOVEMBER 16, 2021

Your Hybrid Event Director must be experienced with in-person events and virtual productions so that they can bring these elements together. And of course, they need to be able to synthesise the efforts of all team members and contractors to produce the event. eBook: 10 critical steps to successful hybrid events.

Social Media 97

Social Media Sponsorships Tech Events 97

Eventsforce

JANUARY 14, 2020

The stats also show found that as well as limited tech skills, 75% of event planners struggle to keep up with new trends and offerings in the market. With that in mind, we thought we’d share the top event management and tech stories that really hit the mark with our readers over the past year.

Event Tech 110

Event Tech Tech Social Media Sponsorships 110

Event Farm

DECEMBER 14, 2016

They are designed to organize and analyze contacts involved with a certain marketing program. The broad applicability and flexibility of campaigns allow them to be used for all marketing programs while helping you determine the performance of your events. Salesforce campaigns 101.

Conference 100

Conference Events Marketing Tech 100

Eventbase

JANUARY 30, 2020

However, with increased competition in the space, it’s more difficult than ever to attract and retain new event sponsors. Over 90 percent say that sponsor retention rates are static or decreasing — a worrying trend that event marketers need to pay attention to. The event app is a great place to start.

Sponsorships 52

Sponsorships Advertising Event Apps 2019 52

Eventbase

FEBRUARY 12, 2020

According to an SAP Concur study , Millennials are the most common bleisure travelers taking 38 percent of trips but Baby Boomers and Gen Xers aren't far behind making up 31 percent of the bleisure market each. How can event managers appeal to the bleisure traveler? There are many ways to appeal to the bleisure traveler.

Travel 52

Travel Negotiating Event Apps 2020 52