Eventmobi

JULY 26, 2023

While a full week of in person events would require a lot of resources, it’s much less complicated to schedule social media shout outs, webinars, and virtual games in close succession. Member of the month Announcing a Member of the Month in your newsletter and on social media is a personal way to show member appreciation.

Social Media 195

Social Media Education Advertising 2022 195

Event Farm

JULY 25, 2017

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. Consumers, however, are inundated with online and digital marketing campaigns.

Marketing 226

Marketing Event Marketing Event Tech Tech 226

Eventmobi

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Use multiple streams of communication (email, social media, paper mail, etc.),

Social Media 195

Social Media Event Apps Management Marketing 195

Expo Logic

JANUARY 28, 2019

To help you stay up-to-date on the new technologies entering the market and decide which to incorporate at your next event, we have compiled the top event technology trends of 2019 into one eBook. In the 2019 Event Technology Trends eBook you’ll discover: The latest event technologies and how to implement them. About the Author.

Event Technology 34

Event Technology 2019 Technology Social Media 34

Eventtia

DECEMBER 1, 2022

Online resources like ebooks, videos, and articles have been popular for a while; however, they don’t replace human interaction. Marketing the event will help you warm and retain customers; nevertheless, someone has to do the job of designing and sending out ads. How to use data to segment audiences and strategize the right topics.

Marketing 62

Marketing Social Media Advertising Speakers 62

Event Farm

FEBRUARY 13, 2017

With the advent and ubiquity of social networks, search engines, and smartphones, the past decade has seen a major shift in marketing strategy. A marketer’s job is no longer to shout a message about a product at consumers, but to cater to consumers and provide them with any information they may need. Brands as relationships.

Marketing 167

Marketing Social Media Event Marketing Events 167

Expo Logic

JANUARY 28, 2019

To help you stay up-to-date on the new technologies entering the market and decide which to incorporate at your next event, we have compiled the top event technology trends of 2019 into one eBook. In the 2019 Event Technology Trends eBook you’ll discover: The latest event technologies and how to implement them. About the Author.

Event Technology 28

Event Technology 2019 Technology Social Media 28

Eventsforce

FEBRUARY 18, 2020

Whether you’re looking for some fresh new ideas or want to go back to basics, have a look at our list of popular marketing activities that engage people and convince them to come to an event: 1) Create Exclusive Content . Related reading: 3 Content Marketing Tips for Event Planners. Video is a great tool for marketing events.

Event Marketing 99

Event Marketing Marketing Social Media Speakers 99

webMOBI

JUNE 19, 2018

Content marketing has increasingly emphasized its focus upon the customer’s experience of the content and consumers have been seen to seek for more in-depth output material from a brand. The post Innovative B2B event marketing ideas appeared first on WebMobi.

B2B 63

B2B Event Marketing Marketing Social Media 63

Event Farm

JUNE 14, 2017

Keeping up with event marketing trends is difficult—but we've been lucky enough to work with some of the best in the industry to keep our content fresh and informative. We realize, however, that event marketers are busy, so we've compiled 10 of the best ideas from our content to share with you in the most efficient way possible.

Social Media 117

Social Media Speakers B2C Event Marketing 117

Stova

MAY 11, 2023

This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Common marketing goals include building brand awareness, generating leads, closing sales, and entering new markets. That’s why many companies also leverage this marketing channel to launch new products.

Trade Shows 52

Trade Shows Marketing Social Media B2B 52

Momencio

APRIL 18, 2023

Lead capture strategy is a crucial aspect of any successful marketing campaign. This contact information is usually in the form of an email address, phone number, or social media handle. This can be in the form of blog posts, eBooks, whitepapers, or videos that provide value to your audience.

2023 59

2023 Social Media Trade Shows Marketing 59

Event Farm

APRIL 28, 2017

At Event Farm, we pride ourselves on continually bringing innovation to the event marketing industry. Today we’re excited to announce that Event Farm has been selected as a partner by Snapchat to help streamline the purchasing of geofilters for event marketers. The combination of Event Farm’s event marketing technology with.

Social Media 200

Social Media Event Marketing Marketing Events 200

CadmiumCD

AUGUST 28, 2019

They need to be involved in your event marketing strategies. Let’s take a closer look at how your core event community can become your number one influencers and form the basis of some fresh and powerful event marketing strategies. Mobilize your speakers as event marketing partners. Think of all your speakers.

Event Marketing 80

Event Marketing Marketing Social Media Speakers 80

Eventbase

MAY 2, 2019

To maximize impact, you can increase your reach digitally by using social media at events to create Instagram-worthy moments for your attendees to share. 98 percent of consumers capture content at live events, and 100 percent of those who capture content share it on social media.

Social Media 40

Social Media 2019 Trade Shows B2B 40

Eventmobi

MAY 19, 2021

Marketing Communications. Include the sponsor’s logo on your event registration page and any marketing communications promoting the event, such as registration invite emails. Provide social media shout outs to promote sponsors . Promote your sponsors’ speakers to encourage session attendance. Venue Design.

Sponsorships 195

Sponsorships Event Apps Social Media Event Tech 195

Marketo Events

OCTOBER 5, 2017

That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle. In this blog, I’ll give you 13 marketing tactics to boost your event ROI before, during, and after your events. Add Some Marketing Magic. It’s an all too common problem. Reach out to people indirectly as well.

Marketing 167

Marketing B2B Trade Shows Social Media 167

Event Farm

NOVEMBER 14, 2016

Last week, HubSpot hosted more than 19,000 attendees from 92 countries at INBOUND—an event that has become the annual marketing and sales conference. Event Farm marketers were among those in attendance, and we took notes for all of the event pros who might want to learn from the increasingly-popular event.

Conference 100

Conference Event Marketing Marketing Social Media 100

Eventmobi

JANUARY 3, 2019

Marketing Communications. Include the sponsor’s logo on your event registration page and any marketing communications promoting the event, such as registration invite emails. Provide social media shout outs to promote sponsors . Promote your sponsors’ speakers to encourage session attendance. Venue Design.

Sponsorships 256

Sponsorships Event Apps Social Media Events 256

InGo

JULY 31, 2023

We’ll talk about some of these changes, how they’re affecting the reach of your experiences and how a referral marketing strategy using InGo can help you deliver value that grows your audience and drives conversions. Maybe you’re hosting an eBook on your site.

Speakers 96

Speakers 2023 2021 Marketing 96

EventBank Insights

MAY 16, 2019

All of your other marketing, including your social media campaigns, direct marketing and most other advertising points your leads towards your website. Once you’ve got the perfect scheme, you can inform people about it as part of your pre-event marketing and during your event. About Us, or your services pages).

Social Media 128

Social Media Advertising Marketing Events 128

Marketo Events

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. They bring your best customers together and attract a wider audience from your target market. In fact, according to Event Manager Blog , 91% of event organizers and marketers believe that increasing engagement is an important priority during events.

Social Media 167

Social Media Marketing 2014 Speakers 167

Event Farm

JANUARY 5, 2017

Did they sign up for your event right after you announced it, or was it later in your marketing campaign? Did they first learn about your event on social media or through a blog post, and at what point did they decide to register? Social media reach & impact. social media engagement during and after your event.

Social Media 157

Social Media Advertising Events Tech 157

Event Farm

MAY 17, 2017

This is a guest post by Denayja Reese , a multi-city Event Production and Experiential Marketing Consultant who has worked with companies like Toyota, Airbnb, Spotify, and more. Sometimes this person is you, as the event producer, and other times it is someone from the marketing department at your client’s company.

Social Media 144

Social Media Fashion Consulting Events 144

Eventbrite UK

MAY 8, 2018

Find out how micro-influencer marketing for events is an effective and measurable way to reach your audience. The post Micro-Influencer Marketing for Events appeared first on Eventbrite UK Blog.

Marketing 122

Marketing Events Social Media Event Marketing 122

Eventmobi

JUNE 20, 2019

On the other hand, the return on technology sponsorships, which can include interactive digital signage, mobile applications, games, social media activations, and other digital platforms, is highly measurable. Social Photo Booths. Sponsors post guest photos on social media sites. Twitter Vending Machines.

Sponsorships 150

Sponsorships Technology Social Media Event Apps 150

All Seated

SEPTEMBER 16, 2019

Have you changed the way you market your venue? If you aren’t keeping up with today’s buying behavior shifts in how you market your venue, it will be a challenge to increase bookings and revenues. Your venue’s marketing and sales pitch should tell a compelling story – and that doesn’t mean simply touting facts and figures.

Venues 40

Venues Marketing Advertising B2B 40

Management Events

NOVEMBER 9, 2022

You have a great product and an effective marketing plan, but you are not generating the desired sales figures. This is because information is readily available at their fingertips – through your website, ads, social media pages, eBooks, reports, and more. Maybe a crucial ingredient is missing – customer trust.

B2B 52

B2B Social Media 2020 Marketing 52

Eventbase

JULY 31, 2019

By its very nature, experience-driven marketing doesn’t have a return on investment that’s easy to calculate—at least on the surface. Experience driven marketing doesn’t have a return on investment that’s easy to calculate—at least on the surface. Over 90 percent said that retention rates stayed the same or decreased in 2018.

Marketing 40

Marketing Sponsorships Social Media Technology 40

ePly

FEBRUARY 13, 2024

That investment can be anything from real estate to a marketing campaign or conference. While ROI goals may vary from organization to organization, a good rule of thumb is to set a goal of making more than what you spent on the event and marketing campaign. What is event ROI? This can usually be captured in a survey.

Social Media 62

Social Media Event Marketing Sponsorships Events 62

InitLive

APRIL 14, 2021

An event brand is simply a marketing practice in which a company or organization creates a name, symbols, colors, messaging, and imagery that distinguish a unique identity for an event. Digital marketing channels have become the most important part of any event marketing strategy over the past decade. We can help!

Social Media 92

Social Media Events Entertainment Marketing 92

SpotMe Blog

JUNE 2, 2021

It’s also helpful for more established companies looking to gain an advantage over their competitors and earn more market share. Business-to-business (B2B) lead generation is the process of identifying potential business customers and attracting their interest through cold calling, content marketing, and other sales and marketing tactics.

B2B 130

B2B Social Media Marketing Events 130

Event Farm

MAY 16, 2017

Marketers are increasingly turning to events as a key touchpoint that allow them to engage with, educate and influence prospects, and they’re seeing results—an impressive 98% of consumers are more inclined to purchase after attending an event. When asked about the most effective marketing tactics, Dan Slagen, VP of Marketing at Crayon Co.,

Social Media 130

Social Media Marketing Events Education 130

Eventsforce

NOVEMBER 22, 2021

Have a look at the top tech stories you don’t want to miss: Social Media Today: Facebook Announces New Group Engagement Tools. For those of you running your event communities on Facebook, there were a few interesting updates from the social media giant that may help improve group engagement.

Event Tech 98

Event Tech Tech Social Media Speakers 98

Marketo Events

OCTOBER 5, 2017

That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle. In this blog, I’ll give you 13 marketing tactics to boost your event ROI before, during, and after your events. Add Some Marketing Magic. It’s an all too common problem. Reach out to people indirectly as well.

Marketing 60

Marketing B2B Trade Shows Social Media 60

GEVME

AUGUST 1, 2018

If you want to keep it even more casual, consider reaching out to your prospects through social media. Especially if you’re new in the market, make your sponsorship package attractive but also “safe.” Follow up with emails, special offers, and social media outreach to keep your relationships alive. Conclusion.

Sponsorships 120

Sponsorships Social Media Events Entertainment 120

Endless Events

JUNE 10, 2020

Once you understand that purpose, think from a digital marketing mindset. Maybe a vendor is incredibly great at inbound marketing and they have some great insights that they can share when it comes to it. Or maybe better yet, one of your vendors is really good at social media marketing. And think about the purpose.

Trade Shows 99

Trade Shows Social Media Marketing Sponsorships 99