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Marketing Strategies and Recommendations for 2018 and Beyond

Certain

In a world of ever-changing trends and tactics, it’s difficult to say with certainty what will stick – particularly when it comes to marketing. 2018 is a year when we’re beginning to see a handful of those so-called trends become mainstays in B2B marketing. Putting ABM into Action. says Alexander.

2018 26
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Event experience: 5 ways to deliver all-the-feels

Eventbase

In fact, some can barely remember the keynote speaker. Bumble’s Empowering Connections activation at SXSW 2018 brought people together for a 5 minute first date. When it comes to experiential marketing activations, partnerships can take many shapes and formats. So what’s the secret ingredient to a memorable event?

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What Event Planners Need to Know About 5G Today + 4 Other Tech Stories to Read

Eventsforce

Data protection regulations got serious back in 2018 when the European Union enforced the stringent General Data Protection Regulation (GDPR) law, meaning the way companies collect, process and protect the personal information of EU citizens changed forever. NEW eBook: The Event Planner’s Guide to Good Data Management.

Tech 94
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12 Imaginative Events and Activations from Rakuten

Bizzabo

In the early and mid-2000s, Rakuten began to acquire other businesses and expand into new markets such as travel, finance, and entertainment. Past gatherings brought hundreds of people together to learn, strategize, and network with top online performance and marketing professionals. For marketers, this is a must-attend conference.

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5 Ways Tech Can Reduce Stress for Event Planners

Eventsforce

A programme management tool can do this for you and save you an enormous amount of time when making changes to speakers and session content. You can discover all sorts of personalisation ideas from this industry eBook – ‘ The Event Planner’s Guide to Personalisation’. eBook: The Event Planner’s Guide to Data Integration.

Tech 103
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6 New Year’s Resolutions to Keep in 2019 for Event Professionals

Expo Logic

Experiential marketing has become a popular way to engage attendees while providing a experience that adds value to your event. Use technology in a thoughtful way – We watched technology gain popularity in every aspect of events throughout 2018 and incorporating tech is a standard now in the industry. About the Author.

2019 34
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6 New Year’s Resolutions to Keep in 2019 for Event Professionals

Expo Logic

Experiential marketing has become a popular way to engage attendees while providing a experience that adds value to your event. Use technology in a thoughtful way – We watched technology gain popularity in every aspect of events throughout 2018 and incorporating tech is a standard now in the industry. About the Author.

2019 28