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Five Reasons to Change Conferences

Conferences that Work

Here’s my article “ Five Reasons to Change Conferences “ , published in the December 2018, NSA Speaker magazine. But our conference programs still focus on lectures, where a few experts broadcast their knowledge to passive listeners. Related posts: Conferences That Work goes to Japan!

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What True Learning Is at Participant-Centered Conferences

Velvet Chainsaw

Putting the participant at the center of your conference programming by becoming more learner-centric, that is planning and offering education sessions that go beyond surface learning, is one of the biggest challenges facing conference organizers today. How much of your conference program is focused on learners?

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Your Conference Content Has Magnetic Pull

Velvet Chainsaw

Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means. Most marketing and communications teams agree that content marketing serves as the foundation to their conference marketing strategy. A Poverty Of Conference Content Marketing Success.

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Burn Conference Traditions Immune From Criticism

Velvet Chainsaw

Your association, annual conference, and governance are all institutions. According to the 2018 Edelman Trust Barometer, only one-third of Americans trust their government to do what is right. Smith’s year” or “Sally’s year” when referring to past annual conferences. Conferences are there to serve the paying attendees.

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Your Conference Needs a Hub To Entice Customers and Prospects

Velvet Chainsaw

At a recent conference consultation with a client, a millennial made me think that I wasn’t keeping up with the times. I voiced my strong opinion that conference organizers should embrace inbound marketing (pull) over traditional outbound marketing (push). I reiterated that their conference needed a home base to optimize.

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Conferences Need More Sharing

Velvet Chainsaw

One of the strongest intangible attributes of a healthy conference is how much sharing takes place. Professions that deliver conference sessions with a high level of sharing – not diluted or generalized from the stage – are often in fields linked to prevention, healthcare, education and philanthropy.

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The Right Rewarding Student Strategy For Your Conference

Velvet Chainsaw

So is this the right strategy for your association and conference? A large percentage of student attendees won’t make all of your conference constituents happy. Smaller booth sizes and exhibitor churn tend to be attributes of conferences with high student attendance. Does Investing Early Result In Loyalty?