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Your Conference Content Has Magnetic Pull

Velvet Chainsaw

Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means. Most marketing and communications teams agree that content marketing serves as the foundation to their conference marketing strategy. A Poverty Of Conference Content Marketing Success.

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A free guide to creating peer conferences

Conferences that Work

The Association for Software Testing (AST) has just issued a free guide to creating peer conferences. I believe the software testing community adopted my term “peer conference” for their get-togethers after a conversation I had with pioneer software tester James Bach in 2004. email templates and helpful checklists.

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Doing peer conferences right

Conferences that Work

Software testers do peer conferences right! They even call them a peer conference , rather than unconference , a term I don’t like.) As evidence of software tester conference awesomeness, I offer three examples below. a short history of the peer conference. The 2022 SoCraTes peer conference. But first…. …a

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Burn Conference Traditions Immune From Criticism

Velvet Chainsaw

Your association, annual conference, and governance are all institutions. According to the 2018 Edelman Trust Barometer, only one-third of Americans trust their government to do what is right. Smith’s year” or “Sally’s year” when referring to past annual conferences. Conferences are there to serve the paying attendees.

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What True Learning Is at Participant-Centered Conferences

Velvet Chainsaw

Putting the participant at the center of your conference programming by becoming more learner-centric, that is planning and offering education sessions that go beyond surface learning, is one of the biggest challenges facing conference organizers today. How much of your conference program is focused on learners?

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Five Reasons to Change Conferences

Conferences that Work

Here’s my article “ Five Reasons to Change Conferences “ , published in the December 2018, NSA Speaker magazine. But our conference programs still focus on lectures, where a few experts broadcast their knowledge to passive listeners. Related posts: Conferences That Work goes to Japan!

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Conferences Need More Sharing

Velvet Chainsaw

One of the strongest intangible attributes of a healthy conference is how much sharing takes place. Professions that deliver conference sessions with a high level of sharing – not diluted or generalized from the stage – are often in fields linked to prevention, healthcare, education and philanthropy.