Developing Your Conference Story Arc To Activate Participants’ Brains

Velvet Chainsaw

Applying a story arc to the conference can activate participants’ brains. You can use the story arc concept to carefully craft the messages and issues you want your conference participants to explore, experience and learn. So exactly how do you use a story arc for your conference?

Making The Common Conference Uncommon

Velvet Chainsaw

Who wants to attend a common, ordinary, ho-hum, everyday , I’m-just-like-all-the-others traditional conference? Your conference growth and revenue depends upon repeat paying attendees year after year. And your customer loyalty is built upon making your common conference uncommon.

Emerging Evergreen Conference Practices—From This To That

Velvet Chainsaw

To paraphrase Hoffer, you can never get enough of conference fads, gimmicks and trends. Unless your a conference participant and we often have had enough!). They also want access to your conference budget. You can never get enough of what you really don’t need says Eric Hoffer.

Burn Conference Traditions Immune From Criticism

Velvet Chainsaw

Your association, annual conference, and governance are all institutions. According to the 2018 Edelman Trust Barometer, only one-third of Americans trust their government to do what is right. Smith’s year” or “Sally’s year” when referring to past annual conferences.

Do Not Be Seduced By Meeting Fads Or Conference Trends

Velvet Chainsaw

Most conference and meeting professionals want the coolest, hippest, latest ideas and trends for their events. We want to know what unique things other conferences are doing so we can borrow their ideas. We pursue fads, gimmicks and trends as the silver bullets of our conference woes.

GEVME Event Innovation at AMEM–SIEW 2018

GEVME

Our team took responsibility for the entire cycle—from online registration to the onsite processes at AMEM–SIEW 2018. Attendees were also able to enjoy a bundled discount when signing up for Singapore Energy Summit (SES) and one or more partner events at SIEW 2018.

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Your Conference Needs a Hub To Entice Customers and Prospects

Velvet Chainsaw

At a recent conference consultation with a client, a millennial made me think that I wasn’t keeping up with the times. I voiced my strong opinion that conference organizers should embrace inbound marketing (pull) over traditional outbound marketing (push).

GEVME Event Innovation at AMEM–SIEW 2018

GEVME

Our team took responsibility for the entire cycle—from online registration to the onsite processes at AMEM–SIEW 2018. Attendees were also able to enjoy a bundled discount when signing up for Singapore Energy Summit (SES) and one or more partner events at SIEW 2018.

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Conferences Need More Sharing

Velvet Chainsaw

One of the strongest intangible attributes of a healthy conference is how much sharing takes place. Conversely, conferences that have a higher deal-making quotient tend to hold their cards closer to their chests. The post Conferences Need More Sharing appeared first on Velvet Chainsaw.

If You Design Conference Experiences, Read This!

Velvet Chainsaw

As conference organizers, why can’t we also have a fun, fulfilling, and collaborative experience planning and designing the conference? Here are six ways to focus on designing your team’s experience during your next conference planning process.

Corporate Conference Planning Checklist

GEVME

The unique story of any conference should begin with the goal and then a detailed plan on how to reach this goal. If you understand your target audience, it’s not a challenge to build such a conference vision. What is a corporate conference planning checklist? After a conference.

Conference Innovation Through Paradigm Busting

Velvet Chainsaw

These mental models are deeply embedded in our conference planning and management practices. Savvy conference organizers realize that their mental models have much more influence over their outcomes than their decisions and actions. Surfacing our cognitive conference constructs.

The Conference Owner’s Guide: From Conference Touchpoints To Journey Experiences Part 1

Velvet Chainsaw

Too often conference and meeting professionals assume that their role is best suited to planning and executing the conference. I get that from the education section or the conference technical teams.”. They own designing the conference customers experience journey.

7 Huge Event Planning Trends Spotted at MPI WEC 2018

Eventmobi

After spending the past week at MPI WEC 2018 (one of the largest annual gatherings for meeting professionals), I experienced what it’s like for an organization to pull out all the stops to create a truly memorable experience for events planners (who have seen and done it all).

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Six Conference Paradigms To Bust Immediately

Velvet Chainsaw

If there’s something strange in your conference-hood. Our cognitive frameworks—our mental models and paradigms—shape our thinking, behavior, operations and success of our conferences. We falsely believe that future conferences are just an extension of the past.

Refactor Your Conference Archaic Planning Routines

Velvet Chainsaw

Conference organizers and their planning teams should understand, identify and quash organizational debt. Refactoring As A Metaphor For Conference Improvement. Thus we refactor to improve the conference experience for our customers. Consider it as your conference source code.

Start Your Conference Improvement Process With Enrollment

Velvet Chainsaw

As conference organizers, we frequently ignore the evidence all around us of what’s working and what’s not. Often our conference planning teams and volunteer advisors follow our lead as we give more precedent to what feels right.

Your Conference Content Has Magnetic Pull

Velvet Chainsaw

Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means. Most marketing and communications teams agree that content marketing serves as the foundation to their conference marketing strategy.

Learning in community at conferences

Conferences that Work

And I’ve come to learn that I think a desire to learn makes doing something new just a little less scary.” ——Jony Ive, Apple designer Jony Ive explains how ‘teetering towards the absurd’ helped him make the iPhone At conferences we also learn better when we learn in community.

Use A Conference Story Arc To Shift Your Participants’ Brain Architecture And Strengthen Their Neural Connections

Velvet Chainsaw

Developing Your Conference Story Arc. Conference organizers that grasp our brains’ need for stories can use narratives to help their participants develop and grow. As you plan your conference, take into account one of the biggest challenges that your target market faces.

Conference Purpose With Power And Participants Leads To Profitability

Velvet Chainsaw

Now imagine someone asking your conference participants that question. Then they would launch into a passionate description of your event’s annual Party with a Purpose, its pre-conference feel-good community service projects and its ongoing student scholarship fundraisers.

Abandon All But Tomorrow When Planning Your Conference

Velvet Chainsaw

Yet deciding to abandon a conference programming element can clear the way for new successful traditions to take hold. It is creating a habit of regularly questioning every conference planning practice and programming component that we currently use.

Transition Becomes Your New Conference Threshold

Velvet Chainsaw

As you embark on a new vision of conference renovation and reform, you may feel that you are crossing from a comfortable, familiar space to one that is unknown and unsettling. Conference Improvement As Your Threshold To New Growth. What’s your favorite room in your home?

The Conference Owner’s Guide: Steps 2-5 To Transition From Conference Touchpoints To Journey Experiences

Velvet Chainsaw

Once you’ve observed the conference through the lens of your target customer and gained insights from conference data, you can move to the next steps. These steps are critical for you and your conference planning teams to embrace, enlist and employ.

The Top 100 Events 2018

BizBash

Think you can get away with assembling a conference panel that includes no people of color? Or stage an award

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The Conference Owner’s Guide To Customer Experience

Velvet Chainsaw

Who owns the overall experience that customers have at your conference? Who oversees and manages the conference customers’ journey? Or perhaps no one is considering the holistic experience of your conference customer? Do you know what your conference target market customer wants?

The Conference Debt You Cannot Afford

Velvet Chainsaw

There is one debt every conference organizer must face and vanquish. It can cripple a conference. Anyone striving to build a 21st century sustainable conference needs to understand organizational debt, how it impacts their event and how to prevent it.

Steps To Minimize And Prevent Your Conference Organizational Debt

Velvet Chainsaw

Ultimately, we must take steps to minimize and prevent accrual of conference organizational debt. Read more about conference organizational debt here , how to refactor organizational debt here and the interest you pay on conference organizational debt here.

Your Conference As A Giving Field

Velvet Chainsaw

We are used to thinking of our conference and its planning process as a one-way transaction from the company to its customers. We may even dread working with a new conference advisory committee due to our negative past experiences. The Traditional Transactional Conference Model.

Nine conference mythodologies

Conferences that Work

Here are nine mythodologies about conferences. At least half the sessions programmed at traditional conferences are not what attendees want. Mythodology: A “ conference curator ” can improve the quality of your conference content. Reality : Sadly, conference curators don’t exist. Mythodology: Conference programs should be stuffed full of sessions so there’s something of interest for everyone.

En Route For Next-Gen Conference Audiences

Velvet Chainsaw

This is the first of two posts that are intended to be a helpful resource for conference organizers as they develop their attendee succession-plan strategy. Key Indicators For Most Conferences. The post En Route For Next-Gen Conference Audiences appeared first on Velvet Chainsaw.

Three Core Conference Planning Tenets To Master And Skillfully Apply

Velvet Chainsaw

Does your conference committee practice organized abandonment and avoid no-bottom-line-mindsets? How are they at focusing on the purpose, goals and target market of the conference when making decisions? These three principles are vital to maintaining a healthy, strong conference.

Challenging Our Conference Mental Models To Build Future Effective Events

Velvet Chainsaw

And just as important, how and what do we think about our conferences and events? How do we understand our conference planning processes, its underlying assumptions, and our customers, partners, exhibitors, and stakeholders? Your Conference Mental Models Control You.

Creating A Customer-Centric Conference Strategy

Velvet Chainsaw

Established, successful conferences have leadership that are usually adept at incrementally improving their event each year. Conference organizers must focus on both their customers’ needs—their pain points and problems to solve—and their aspirations—their wants and professional goals.

Conference Trends 2018: Festivalisation

Event Industry News

It’s safe to say that conferences have come a long way in the past decade. The proliferation of these less traditional conferences comes hot on the heels of music festivals growing increasingly popular, this has been dubbed “festivalisation”. These are the trends you’ll need to master if you want to get it right in 2018: Going Green. Replace the usual conference “swag” with sustainable options. Conference News Featured News

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You’re Paying Too Much Interest On Your Conference Organizational Debt

Velvet Chainsaw

Conference organizational debt. Your conference pays the interest on this debt in the form of reduced speed, lack of capacity, diminished engagement, rigidity and stagnate programming. Think of your conference speaker and content RFP process.

Event Badges: 100 Ideas for 2018

EventMB

Here are 100 conference name badge ideas to connect your attendees better at your event. The post Event Badges: 100 Ideas for 2018 by Angela Skeen appeared first on [link]. Event badges are the most powerful weapon to connect attendees.

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Top 3 Highlights from IMEX Frankfurt 2018

Eventmobi

On May 15th – 17th, 2018, 9,000 visitors and 3,500 exhibitors from all over the world mixed, mingled, and discussed some of the hottest trends in the industry. The post Top 3 Highlights from IMEX Frankfurt 2018 appeared first on EventMobi.

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How to Reinvent the Conference Format for the Modern Era

Picatic by Eventbrite

There’s no doubt that conferences are one of the most popular event types in the business world. Pulling off a wildly successful conference like Dreamforce, for example, takes a lot of hard work — and a total shift in mindset.

When History Is Weaponized To Keep Your Conference Stuck In The Past

Velvet Chainsaw

Ultimately, weaponizing your conference’s history when making future decisions is lazy thinking. Common Conference Conventional Wisdom. When planning future events and conferences, we stake our claim in conventional wisdom. We’ve always done it this way and it’s worked.

An innovative conference competition format

Conferences that Work

My Dutch friend and expert moderator, Jan Jaap In der Maur , recently shared an innovative format for an in-conference pitch competition he devised for the Conventa Crossover Conference , in Ljubljana, Slovenia: “There were also the Conventa Crossover Awards.

Maximizing Attendee Engagement — Learnings from MIA Conference 2018

Hubilo Blog

For this huge business community to stay in touch event conferences must happen once every year or annually to discuss the demands of the market, how successful the year went and what problems are faced on a regular basis. Jumping on to the event, let’s have a look at MIA Conference 2018.

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Hone Your Radar To Seize These Conference Innovation Invitations

Velvet Chainsaw

Within the conference arena, innovation is the process through which new value is created and delivered to customers. Our conferences need innovation in processes, systems and design more than it needs new inventions in technology. Innovation may be a tired word.