7 Huge Event Planning Trends Spotted at MPI WEC 2018

Eventmobi

After spending the past week at MPI WEC 2018 (one of the largest annual gatherings for meeting professionals), I experienced what it’s like for an organization to pull out all the stops to create a truly memorable experience for events planners (who have seen and done it all). MPI did a wonderful job blending the best of Indianapolis (this year’s conference location) into every aspect of this year’s WEC.

2018 230

Five Reasons to Change Conferences

Conferences that Work

Here’s my article “ Five Reasons to Change Conferences “ , published in the December 2018, NSA Speaker magazine. OUTSIDE IN Five Reasons to Change Conferences Peer sessions provide greater connection around content The most important reason people go to conferences is to usefully connect with others around relevant content. But our conference programs still focus on lectures, where a few experts broadcast their knowledge to passive listeners.

2018 203
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Top 3 Highlights from IMEX Frankfurt 2018

Eventmobi

On May 15th – 17th, 2018, 9,000 visitors and 3,500 exhibitors from all over the world mixed, mingled, and discussed some of the hottest trends in the industry. The “She Means Business Conference” – a joint effort by the German magazine tw-tagungswirtschaft and IMEX’s Carina Bauer – set out to create an inspiring event for both men and women with a shared goal: celebrating the role of women in the meetings industry.

2018 150

Making The Common Conference Uncommon

Velvet Chainsaw

Who wants to attend a common, ordinary, ho-hum, everyday , I’m-just-like-all-the-others traditional conference? Your conference growth and revenue depends upon repeat paying attendees year after year. And your customer loyalty is built upon making your common conference uncommon. Routine Been-There-Done-That Conferences. When your conference experience is no-frills run-of-the-mill…. And when your conference content can be found on the web for free….

Doing peer conferences right

Conferences that Work

Software testers do peer conferences right! They even call them a peer conference , rather than unconference , a term I don’t like.) As evidence of software tester conference awesomeness, I offer three examples below. a short history of the peer conference.

Burn Conference Traditions Immune From Criticism

Velvet Chainsaw

Your association, annual conference, and governance are all institutions. According to the 2018 Edelman Trust Barometer, only one-third of Americans trust their government to do what is right. One of the sacred cows for associations and their annual conference is attributing notoriety to the office of the president, board chair or annual conference committee chair. Smith’s year” or “Sally’s year” when referring to past annual conferences.

2018 224

Emerging Evergreen Conference Practices—From This To That

Velvet Chainsaw

To paraphrase Hoffer, you can never get enough of conference fads, gimmicks and trends. Unless your a conference participant and we often have had enough!). They also want access to your conference budget. Evergreen conference practices that have promising results are often obscured by our obsession with fads and trends. To avoid being fad-like in our conference planning process, here are seven emerging evergreen practices to consider and invest in instead.

2018 234

Your Conference Needs a Hub To Entice Customers and Prospects

Velvet Chainsaw

At a recent conference consultation with a client, a millennial made me think that I wasn’t keeping up with the times. I voiced my strong opinion that conference organizers should embrace inbound marketing (pull) over traditional outbound marketing (push). Then she could use links in emails, newsletters and social media posts as spokes to connect back to the conference home base. I reiterated that their conference needed a home base to optimize.

2018 232

Conferences Need More Sharing

Velvet Chainsaw

One of the strongest intangible attributes of a healthy conference is how much sharing takes place. Professions that deliver conference sessions with a high level of sharing – not diluted or generalized from the stage – are often in fields linked to prevention, healthcare, education and philanthropy. Conversely, conferences that have a higher deal-making quotient tend to hold their cards closer to their chests.

2018 218

Do Not Be Seduced By Meeting Fads Or Conference Trends

Velvet Chainsaw

Most conference and meeting professionals want the coolest, hippest, latest ideas and trends for their events. We want to know what unique things other conferences are doing so we can borrow their ideas. We pursue fads, gimmicks and trends as the silver bullets of our conference woes. We expend resources searching for the mysterious conference trend panacea. Conference trend and fad bandwagons. What was the last conference trend bandwagon that you jumped on?

2018 222

Nine conference mythodologies

Conferences that Work

Here are nine mythodologies about conferences. At least half the sessions programmed at traditional conferences are not what attendees want. Mythodology: A “ conference curator ” can improve the quality of your conference content. Reality : Sadly, conference curators don’t exist. Mythodology: Conference programs should be stuffed full of sessions so there’s something of interest for everyone.

Star Struck: Identifying Your Conference North Star

Velvet Chainsaw

The North Star is the perfect metaphor for your annual conference purpose. When your conference purpose serves as a North Star, it guides all decisions, tasks, behaviors and strategy. Uncovering Your North Star Conviction To Find Conference True Target Market. Before your conference can find its true target market, you as the conference organizer must find your conviction. What’s your conference conviction? What’s your conference North Star?

2018 169

GEVME Event Innovation at AMEM–SIEW 2018

GEVME

Our team took responsibility for the entire cycle—from online registration to the onsite processes at AMEM–SIEW 2018. Through the use of advanced and newly developed technology, we automated onsite check-in and the management of all partners’ events within the framework of AMEM–SIEW and facilitated seamless communication on the ground at the conference. SIEW 2018 was a one-of-a-kind occasion with multiple events under one flagship event.

2018 146

Attending a Conference Checklist: 17 Insights to Help You Get Ready For Any Conference

Tito Blog | An Event Blog for Organisers

We all forget something when we go to conferences. Links

2018 219

Your Conference Content Has Magnetic Pull

Velvet Chainsaw

Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means. Most marketing and communications teams agree that content marketing serves as the foundation to their conference marketing strategy. Still, very few have made any significant progress in creating or repurposing quality, meaningful content that attracts potential conference customers. A Poverty Of Conference Content Marketing Success.

2018 189

Conference Innovation Through Paradigm Busting

Velvet Chainsaw

These mental models are deeply embedded in our conference planning and management practices. Savvy conference organizers realize that their mental models have much more influence over their outcomes than their decisions and actions. To be successful in the future, conference organizers must become paradigm busters–examining, challenging and changing their conventional mental models. This is especially true of our conference mental frameworks.

Conference Trends 2018: Festivalisation

Event Industry News

It’s safe to say that conferences have come a long way in the past decade. The proliferation of these less traditional conferences comes hot on the heels of music festivals growing increasingly popular, this has been dubbed “festivalisation”. These are the trends you’ll need to master if you want to get it right in 2018: Going Green. Replace the usual conference “swag” with sustainable options. Conference News Featured News

2018 53

Top 20 Unique Swag Ideas From Twitter For 2018

Picatic by Eventbrite

The post Top 20 Unique Swag Ideas From Twitter For 2018 appeared first on Picatic Event Planning Blog. Guest Blogger Helpful Event Tips conference swag event marketing event planning g2 crowd swag swag ideasI am a huge fan of unique swag ideas. In case you are new to the term, swag, standing for “stuff we all get,” is the free promotional items companies hand out at events.

2018 240

Event Badges: 100 Ideas for 2018

EventMB

Here are 100 conference name badge ideas to connect your attendees better at your event. The post Event Badges: 100 Ideas for 2018 by Angela Skeen appeared first on [link]. Event badges are the most powerful weapon to connect attendees. In the grand scheme of event planning, the event badge can seem like a trivial and unglamorous detail. But, as they say, the devil is in the details and this […].

2018 151

If You Design Conference Experiences, Read This!

Velvet Chainsaw

As conference organizers, why can’t we also have a fun, fulfilling, and collaborative experience planning and designing the conference? Here are six ways to focus on designing your team’s experience during your next conference planning process. Read more about embracing your conference as a giving field here. It may seem paradoxical at first as we are used to focusing outward on the conference outcomes. The post If You Design Conference Experiences, Read This!

2018 171

The Conference Owner’s Guide: From Conference Touchpoints To Journey Experiences Part 1

Velvet Chainsaw

Too often conference and meeting professionals assume that their role is best suited to planning and executing the conference. I get that from the education section or the conference technical teams.”. However, savvy meeting professional know that their conference’s success depends upon moving from customer fragmented touchpoints to designing holistic conference customer experience journeys. They own designing the conference customers experience journey.

2018 155

Six Conference Paradigms To Bust Immediately

Velvet Chainsaw

If there’s something strange in your conference-hood. Our cognitive frameworks—our mental models and paradigms—shape our thinking, behavior, operations and success of our conferences. We falsely believe that future conferences are just an extension of the past. We have to bust our conference paradigms to avoid seeing our future through the lens of our old paradigms. Here are six conference business paradigms that we should examine, bust and replace with new models.

2018 152

The Conference Owner’s Guide: Steps 2-5 To Transition From Conference Touchpoints To Journey Experiences

Velvet Chainsaw

Once you’ve observed the conference through the lens of your target customer and gained insights from conference data, you can move to the next steps. These steps are critical for you and your conference planning teams to embrace, enlist and employ. You want to move from conference touchpoints to conference customer experience journeys. And remember, someone needs to own and to advocate on behalf of the conference customer’s experience.

2018 151

20 Badass Vancouver Venues to Make Your Event Pop: 2018 Updated

Picatic by Eventbrite

Updated: May 30th, 2018 A fluorescent-lit, ceiling stained, carpeted room… Is anyone else tired of the same old event venues? The post 20 Badass Vancouver Venues to Make Your Event Pop: 2018 Updated appeared first on Picatic Event Planning Blog. Helpful Event Tips best venues conferences convention corporate events meetings special events venues workshops

2018 240

Fresh formats for conferences

Gallus Events

I spoke at IBTM in Barcelona ( you can read the “review” here ) at the end of November on one of my favourite topics, Meeting Design or fresh formats for conferences. The session was entitled “Fresh Formats and Engagement” and I thought it would be worth doing a blog post around the key points from my session which are: Conferences need to change. Too often most conference programmes just inform and do little else. The Future Conference.

2018 152

Conference Purpose With Power And Participants Leads To Profitability

Velvet Chainsaw

Now imagine someone asking your conference participants that question. Then they would launch into a passionate description of your event’s annual Party with a Purpose, its pre-conference feel-good community service projects and its ongoing student scholarship fundraisers. Your Conference Purpose. So what’s your conference purpose? Your conference purpose is not about doing the right thing at the right time for the right people.

2018 165

Three better alternatives to the conference lecture

Conferences that Work

Ah, the ubiquitous conference one-hour lecture. As an example I’ll use a three-day conference I’m currently designing. Here are three session formats we’re using for the middle of the conference arc. In my experience, each of them is far more effective than a traditional conference lecture. Image attribution: Marisha Aziz Read the full article at Conferences That Work Related posts: Face The Fear—Then Change Your Conference Design!

2018 208

Refactor Your Conference Archaic Planning Routines

Velvet Chainsaw

Conference organizers and their planning teams should understand, identify and quash organizational debt. Refactoring As A Metaphor For Conference Improvement. What we need is a conference refactor to fix our organizational debt — to make it possible for our planning and event to evolve. Thus we refactor to improve the conference experience for our customers. That sounds very familiar to an established annual conference planning process.

2018 154

Transition Becomes Your New Conference Threshold

Velvet Chainsaw

As you embark on a new vision of conference renovation and reform, you may feel that you are crossing from a comfortable, familiar space to one that is unknown and unsettling. Conference Improvement As Your Threshold To New Growth. You and your conference planning team have adopted a new vision to reform and renovate your event. Instead of seeing your conference reimagining as an obstacle, consider it the portal to a fountain of inspiration.

2018 150

The Top 100 Events 2018

BizBash

Think you can get away with assembling a conference panel that includes no people of color? Or stage an award

2018 118

GEVME Event Innovation at AMEM–SIEW 2018

GEVME

Our team took responsibility for the entire cycle—from online registration to the onsite processes at AMEM–SIEW 2018. Through the use of advanced and newly developed technology, we automated onsite check-in and the management of all partners’ events within the framework of AMEM–SIEW and facilitated seamless communication on the ground at the conference. SIEW 2018 was a one-of-a-kind occasion with multiple events under one flagship event.

2018 120

Start Your Conference Improvement Process With Enrollment

Velvet Chainsaw

As conference organizers, we frequently ignore the evidence all around us of what’s working and what’s not. Often our conference planning teams and volunteer advisors follow our lead as we give more precedent to what feels right. So before assuming we can persuade others with the data on why we need to change, we need to enroll them in our conference improvement planning process. What type of data do we have already have in our hands for any conference improvement process?

2018 155

En Route For Next-Gen Conference Audiences

Velvet Chainsaw

This is the first of two posts that are intended to be a helpful resource for conference organizers as they develop their attendee succession-plan strategy. Key Indicators For Most Conferences. As you reimagine your conference program for future audiences, there are four main areas you need to consider: Engagement and Community Strategy. Some associations offer free or discounted conference registration to students or early-career professionals.

2018 167

Corporate Conference Planning Checklist

GEVME

The unique story of any conference should begin with the goal and then a detailed plan on how to reach this goal. In his article for Smashing magazine , the founder of HybridConf, Zach Inglis, states that the aim of every conference organiser should be to create experiences that reenergize people and fill them with new zeal for their work. If you understand your target audience, it’s not a challenge to build such a conference vision. Corporate conference planning checklist.

The Conference Owner’s Guide To Customer Experience

Velvet Chainsaw

Who owns the overall experience that customers have at your conference? Who oversees and manages the conference customers’ journey? Or perhaps no one is considering the holistic experience of your conference customer? Are you functioning as a scheduler and executor of the conference with a divide and conquer mentality where every leadership team hands you their planned component and you schedule the details? Owning The Conference Customer Experience.

2018 153

2018 Conference and Event Trends That You Need to Know

Guidebook

With so many conferences and trade shows out there, it’s important to stay on top of emerging trends and ensure that your event presents the value that attendees are looking for. Don’t worry, we’ve examined events far and wide to compile this handy list of trends to work into your next conference! Investing in stronger data security measures is a must in 2018! Networking is one of the main motivations behind attending a conference.

2018 80

Creating A Customer-Centric Conference Strategy

Velvet Chainsaw

Established, successful conferences have leadership that are usually adept at incrementally improving their event each year. One improvement tactic–curating conference programming that meets your customers’ needs–is foundational yet proving to be insufficient for innovation and new growth. Conference organizers must focus on both their customers’ needs—their pain points and problems to solve—and their aspirations—their wants and professional goals.

2018 151

Use A Conference Story Arc To Shift Your Participants’ Brain Architecture And Strengthen Their Neural Connections

Velvet Chainsaw

Developing Your Conference Story Arc. Conference organizers that grasp our brains’ need for stories can use narratives to help their participants develop and grow. As you plan your conference, take into account one of the biggest challenges that your target market faces. Then make it the central focus of your conference. What’s the most memorable story from a conference that you can remember that served as a frame for your learning?

2018 202

The Conference Debt You Cannot Afford

Velvet Chainsaw

There is one debt every conference organizer must face and vanquish. It can cripple a conference. Organizational debt—the interest your conference pays when its structures, policies, procedures, practices, committees and leadership roles stay fixed and accumulate even as the world around it changes.* Anyone striving to build a 21st century sustainable conference needs to understand organizational debt, how it impacts their event and how to prevent it.

2018 150

5 Simple Ways to Differentiate Your Next Conference

Picatic by Eventbrite

Great conferences aren’t created overnight. But that doesn’t mean there aren’t manageable steps you can take today to make your upcoming conference legendary. The post 5 Simple Ways to Differentiate Your Next Conference appeared first on Eventbrite US Blog. Business & Professional Conferences Event Branding Event PlanningWildly successful events like SXSW or Wisdom 2.0

2018 243