Social Tables

DECEMBER 5, 2018

Annual B2B events, B2C events, nonprofit fundraisers, and community-organized events must strike the perfect balance of increasing engagement while staying on budget. The Global Meetings and Events Forecast reports that the average B2B event, for instance, operates on this budget breakdown: 43% marketing and promotion. 18% venues.

Ecommerce 146

Ecommerce B2B Apparel B2C 146

PCMA Convene

DECEMBER 3, 2018

Pico’s Darren Lim says event planners can learn from big-ticket B2C events like ChinaJoy and Ultra Music Festival. In the B2C section of ChinaJoy , exhibiting companies interact directly with consumers, who are drawn from a tremendously diverse and enthusiastic demographic. Darren Lim. Increase Engagement.

B2C 69

B2C Meetings Sports Trade Shows 69

Eventmobi

AUGUST 16, 2018

G2 Crowd is the leading website for online business software and service reviews, where Event Mobi ranks as a High Performer on the Summer 2018 Mobile Event Apps Report. Event speakers are essential to a successful event marketing strategy. Event marketing is a powerful strategy for B2C and B2B marketers, and for good reason.

Speakers 186

Speakers B2B Airlines Event Apps 186

Event Industry News

JUNE 12, 2018

The B2B show will run alongside its existing market-leading events, The Allergy & Free From Show, Just V Show, Love Natural Love You and The Eat Smart Show, which all co-locate at Olympia London between 6 – 8 July 2018. The post F2F Events Ltd announces the launch of ‘Free From Trade Show’ appeared first on Event Industry News.

Trade Shows 49

Trade Shows B2B B2C Retail 49

Event Industry News

NOVEMBER 23, 2018

CEO, Scott Cullather is a recognised industry leader who has worked within the sector for over 25 years, leading teams to deliver B2C and B2B events for renowned brands across 40 countries. Case Study: TEDxSydney 2018. INVNT’s co-founders have a wealth of experience between them. Creative perspective. What the future holds.

2008 90

2008 Food and Beverage 2018 Automotive 90

Event Industry News

OCTOBER 4, 2018

Formation: TRO was conceived in the UK as an event management and production agency, with a heavy focus on Event Support for automotive clients, delivering car launches and dealer marketing. and GMR Marketing, enabling us to spot the latest trends, use the best expertise and move at speed.

Automotive 75

Automotive B2C 2008 Sponsorships 75

Event Industry News

OCTOBER 14, 2019

Aleksandra Panyukhina, Head of Event Marketing at SEMrush. Aleksandra is a highly skilled event marketing professional with more than 10 years of experience in business, entertainment and sport events. Alison Church, Marketing Director at Easyfairs UK & Global. Read the Event Tech Q&A here.

Event Technology 64

Event Technology Technology 2019 Meetings 64

Converve

FEBRUARY 20, 2018

In Germany and Great Britain, around 80–90% of trade fair organisers expect revenue increases in 2018. This type of recommendation marketing made Amazon the undisputed number 1 in international E-commerce. Upselling is successful with the right systems and shopping experience, in B2C as well as B2B. Platforms and market places.

B2C 40

B2C Advertising 2018 B2B 40

Converve

FEBRUARY 20, 2018

In Germany and Great Britain, around 80–90% of trade fair organisers expect revenue increases in 2018. This type of recommendation marketing made Amazon the undisputed number 1 in international E-commerce. Upselling is successful with the right systems and shopping experience, in B2C as well as B2B. Platforms and market places.

B2C 40

B2C Advertising 2018 B2B 40

Bizzabo

MARCH 31, 2020

What started in 1997 as a convenient video rental alternative quickly turned into a powerhouse company that (as of this writing) has a larger market cap than Disney. Part of the Netflix content strategy includes numerous live, in-person event types and marketing activations. Netflix is a Joke Fest. Source: YouTube. October 5, 2016.

Sponsorships 77

Sponsorships 2019 Entertainment Speakers 77

Bizzabo

FEBRUARY 11, 2019

Discover what leading marketers from INBOUND and SEMrush are planning and predicting for 2019. Email Marketing. Aleksandra Panyukhina, Head of Event Marketing, SEMrush. Aleksandra manages everything from budgeting to reporting for SEMrush’s event marketing strategy. You can do SEO or you can be content marketer.

2019 48

2019 Technology Advertising B2C 48

Bizzabo

SEPTEMBER 26, 2019

They also create some pretty amazing experiential marketing moments, some of which we'll dissect in this article. Intuit: A Giant Story was a marketing initiative that the company embarked upon in 2018. Before you automatically decline, know that free events can be a wonderful event marketing strategy. Quickbooks Connect.

Financial 48

Financial 2019 Speakers Sponsorships 48

Bizzabo

NOVEMBER 13, 2019

They'll appreciate the backstage pass and you'll get plenty of content to help with event marketing. In 2018, one of the biggest world-wide events happened: the Winter Olympics. It was a truly amazing display of experiential marketing ! Key Takeaway: Both B2C and B2B event marketing is hard. September 28, 2018.

Speakers 48

Speakers Travel 2019 Fashion 48

Bizzabo

JUNE 19, 2019

Apple’s event marketing team also plays host to a few famous gatherings, including the highly anticipated annual WWDC conference (mentioned below). Keep reading to discover some of Apple's greatest b2c and b2b event marketing secrets and how to apply them to your own events. Recently, Apple has made strides to enter new markets.

Trade Shows 63

Trade Shows 2019 Tech 2004 63

Bizzabo

JULY 19, 2019

They're also known as workshops, bootcamps, and seminars (depending on the company hosting them) and serve as a solid bottom of the marketing funnel content type. When you understand your target market, you can work on delighting customers, improving customer satisfaction, and achieving the flywheel effect over time. April 19, 2018.

Event Ideas 65

Event Ideas 2019 Events B2C 65

Bizzabo

DECEMBER 20, 2019

Event marketers of cannabis events are undeterred by regional restrictions. September 7, 2018. The agenda items listed for this stop of the conference include strategic planning for investors, marketing ideas for brands, and a deeper look at the local and national cannabis landscape as well as how they affect each other.

2020 92

2020 2019 Speakers Education 92

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. There are many forms of event marketing and each can be catered to address a marketer’s specific goals. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Bizzabo

MAY 14, 2018

This month we spoke with Cathy McPhillips, VP of Marketing for Content Marketing Institute, about growing an annual conference, making data-driven decision, building an engaged community and more. She has been frequently named a Top Marketer and is dedicated to providing event attendees with an incredible experience.

Marketing 50

Marketing Conference Speakers Social Media 50

Bizzabo

JUNE 15, 2018

Live events have become a key part of marketing efforts for both B2B and B2C companies. However, unlike other marketing channels, some find it difficult to build a standardized process for events. The key to any successful marketing campaign is to make the process repeatable so that campaign success is always attainable.

Corporate Events 79

Corporate Events Event Management Management 2018 79

Bizzabo

NOVEMBER 2, 2018

Simply put, a product launch is when a company brings a new product to market. Take their latest event, the Worldwide Developers Conference , held at the Brooklyn Academy of Music in New York City in 2018. Moz is synonymous with marketing expertise. InsightSquared offers revenue intelligence software for marketing teams.

Event Ideas 76

Event Ideas Social Media 2018 Conference 76

Event Industry News

MAY 20, 2019

The idea behind the Catapult initiative is to engage with specialists and professionals within the event sector who have an idea for a new event, or have spotted a gap in the market, but need the funding and resource to transform the show from an embryonic idea into reality. We’re looking at every opportunity on a case-by-case basis.

B2C 60

B2C 2019 Retail Financial 60

Bizzabo

AUGUST 22, 2018

If you're responsible for event organizing or marketing, you are probably over-stressed, constantly busy and lacking the resources you need to learn and grow as a professional. We’ve compiled a list of some of the most important conference planning resources that organizers can refer to for all their event planning and event marketing needs.

Event Planning 88

Event Planning Social Media Sponsorships Event Marketing 88

Bizzabo

NOVEMBER 6, 2019

Learn how the Chinese tech giant, Baidu, uses different event types and experiential marketing campaigns to promote its web-based products and services. Like Google, Baidu's offerings include a popular search engine, a mapping service, mobile apps, translation services, and a stellar event marketing strategy. Create 2019.

2019 49

2019 Entertainment Marketing Conference 49

Bizzabo

JANUARY 24, 2020

November 14, 2018. September 21, 2018. The 2018 event was held in Tokyo and featured even more great content than the previous four gatherings had. Each experiential marketing event aims to better educate developers, product managers, and technologists on how to build the future of communications. Source: Twitter.

2020 62

2020 2019 Speakers 2018 62

Bizzabo

MAY 2, 2019

They're amazing event marketing tools. And, once they're in the seats at one of your get-togethers, you can shower them with your brand message and market your company's products and/or services to them. In 2018, the company hosted conferences in 13 different countries on 3 different continents — which makes sense.

Financial 51

Financial Sponsorships 2015 Travel 51

Bizzabo

NOVEMBER 27, 2019

Twitter hosts a number of unique events and experiential marketing initiatives every year. Keep reading to learn the secrets behind Twitter's most successful events and experiential marketing activations as well as how you can use them to supercharge your own event marketing efforts. Source: Event Marketer. Cannes Lions.

2019 72

2019 Advertising 2006 Events 72

Bizzabo

JANUARY 3, 2019

A VIP event is, like most other in-person marketing events, a chance to connect with key customers, prospects and other stakeholders. To leave not stone unturned, this list includes B2B and B2C events. A post shared by Trace3 (@evolveconference) on May 8, 2018 at 5:00pm PDT. What is a VIP event? Source: The Points Guy.

Event Ideas 55

Event Ideas B2B Automotive 2018 55

EventTechBrief

OCTOBER 21, 2019

Once we hit product market fit and hyper-growth in early 2013, we really went for it. Nope, we opened London, Amsterdam, and Hong Kong within 18 months of hitting product market fit. We did end up mostly fixing our fundamentals through a disciplined, focused 2018. DoubleDutch was not that. Win North America and then look abroad?

B2B 100

B2B 2016 B2C 2013 100

Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! Plus, we've added industry-specific insights into live event marketing for 2019. Event Marketing Budgets and Trends. Bizzabo , 2018). Bizzabo , 2018).

Event Marketing 98

Event Marketing 2019 Marketing 2014 98

Eventory

JUNE 5, 2018

Email marketing is a great tool. It works both for B2B and B2C. According to DMA Insight’s 2017 email marketing benchmarks , the average deliverability rate for email was 98,3%, meaning that email reach most of the people they are intended for. Email marketing should be an important part of your marketing strategy.

Marketing 71

Marketing B2C Events B2B 71

Bizzabo

NOVEMBER 15, 2018

Or looking to wrap up 2018 with an exceptional conference? Conferences - Conferences are the backbone of the tech events industry and can be both B2C or B2B events. 2018 Conferences. 2 days focused on what to expect in the next 12 months in marketing technology. Searching for top technology events to attend in 2019?

Tech 168

Tech 2019 Conference Technology 168

Bizzabo

AUGUST 30, 2019

12 Forbes Event Marketing Examples. The entire goal of the event is to encourage attendees to move from talk to action and market their companies with authenticity, trust, and purpose. Event goers learn about new innovations in the field of marketing from business leaders at companies like Target, Citi, and L'Oreal.

Healthcare 48

Healthcare 2019 Speakers Conference 48

Eventory

JULY 5, 2018

You need to make sure you and your team understand well the essence of event marketing. Event marketing means promoting your brand or product through events. 1 Email Marketing. Power of email marketing is that you can win someone’s attention through the personalization. As of the first quarter of 2018, Facebook had 2.19

Social Media 66

Social Media Advertising Speakers Marketing 66

Bizzabo

OCTOBER 8, 2018

We're all too aware of this challenge that event marketers and professionals face. That's why we pored over our archives of interviews with seasoned event marketers and scoured through our most popular resources in order to compile tips for increasing event ticket sales and registrations through a variety of panels. Pricing Tips.

Social Media 74

Social Media Marketing Event Technology Speakers 74