IMG

OCTOBER 30, 2023

.¨ ( Insider ) 3) Google’s Daydream Launch Events Some tech companies organize influencer events to unveil their latest products. A few years ago, Google hosted an event in London to introduce their virtual reality offering, the Daydream View headset, to 40 of their top influencers.

Tech 195

Tech Retail Education Events 195

Attendease

OCTOBER 25, 2023

In this sequel, we’ll go deeper, discussing more advanced event success metrics that can refine, redefine, and ultimately elevate your event strategies. The better your strategies, the more attendees will be at your event! A high bounce rate may indicate issues with your landing page or content that need addressing.

Social Media 195

Social Media Marketing Events Event Marketing 195

Attendease

DECEMBER 20, 2023

Launching a new product can be an exciting yet nerve-wracking time. A successful product launch kicks things off on the right foot, generating buzz and allowing you to bring your offering to market in a memorable way. But coming up with fresh, creative product launch ideas takes effort.

2024 195

2024 Event Ideas Social Media Events 195

CadmiumCD

FEBRUARY 15, 2023

NEWS RELEASE

2023 52

2023 52

Velvet Chainsaw

SEPTEMBER 2, 2020

Understand the strategy behind transforming a 3-day event into an 8-week virtual experience that launched their new digital vault. The importance of production values. Strategies that made the attendee’s reg fee well worth the perceived value. How to take networking to the next level. REGISTER NOW.

2020 370

2020 Speakers Meetings Education 370

Velvet Chainsaw

APRIL 28, 2020

Strategy—and Transparency—First. It is the strategy around going virtual that is far more critical, just as creating your objective—the why behind an event—is most important for live programs. As you develop a virtual-event strategy, be mindful of creating fresh content or perspectives and avoid the same old formats.

Advertising 397

Advertising Events Event Design Marketing 397

SmartMeetings

JUNE 13, 2017

This is particularly challenging for business travelers on long flights who need to maintain productivity. The post 5 Strategies to Handle the Laptop Ban without Surrendering Your Productivity appeared first on Smart Meetings. All is not lost.

Airlines 46

Airlines Travel Hotels Meetings 46

SpotMe Blog

MAY 11, 2023

They can provide everything from healthcare marketing services to digital media strategies, brand positioning plans to content development projects. Or they work with event technology providers that offer a wide range of professional services , such as support with live production, live coordination, and solution configuration.

Healthcare 246

Healthcare 2002 Education Consulting 246

Event Age by Swapcard

JULY 21, 2023

The digital era has increased content production, especially in virtual and hybrid events, but most event marketers aren’t making the most out of the content they’re producing. In the fast-paced world of event marketing, where time and resources are often limited, you must go the extra mile with your content.

Trade Shows 148

Trade Shows Event Marketing Marketing Events 148

Endless Events

NOVEMBER 8, 2022

Some call themselves an event production agency, while others are “event management firms.” Let’s dive into the most significant differences between event production versus event management. Event Production Versus Event Management. How Event Production Works. But that’s pretty much where the similarities end.

Event Management 138

Event Management Management Tech Events 138

Event Marketer

DECEMBER 11, 2023

In this new era of beauty, the community makes the rules, creators reign supreme, a robust DEI&B strategy is non-negotiable and transparency is paramount. shop in Los Angeles and created a branded drive-thru sampling experience and pop-up environment for 300 influencers to promote the new Eaze Drop Blur and Smooth Tint Stick products.

2023 100

2023 Financial Marketing Events 100

Expo Pass

JANUARY 9, 2024

You’ll be familiar with some players, like Generative AI and virtual reality, but other strategies might be new. Brands can bring consumers closer to their products and services with thrilling virtual demonstrations and tours. Instead of just liking photos, they’re also purchasing the products in them!

2024 136

2024 Event Marketing Marketing Social Media 136

EventMB

JUNE 16, 2021

This latest acquisition announced Wednesday is part of Hopin’s multi-product strategy, focusing on adding onsite capabilities to its offering. Hopin is acquiring Boomset to expand its offering into hybrid and in-person events. Hopin is clearly aiming to become the event management platform for virtual, hybrid, or in-person events.

Financial 223

Financial Event Management Events Management 223

Prestige Events Magazine

JANUARY 29, 2024

The Mercure Manchester Piccadilly hotel has announced a new vision, strategy and investment plan for the hotel that will revolutionise the hotel throughout 2024 and beyond. The strategy will see major investments across the hotel’s high-profile meetings and investment spaces, including its iconic International Suite.

2024 105

2024 Meetings Hotels Events 105

EventMB

MAY 13, 2021

The acquisition is part of Cisco's strategy to flesh out its event tech offering, which already includes Webex, its flagship event industry-focused product, and Slido, the Q&A and polling platform acquired earlier this month. Cisco's announcement covered […].

Event Tech 212

Event Tech Tech Event Management Events 212

The Castle Group

MARCH 28, 2024

In short, they need a PR strategy as compelling as the products they’re bringing to market. Events centered on an energy industry theme, a product launch, groundbreaking event or other important company milestone can bring together leaders from government, the renewable energy advocacy community, and investors.

Social Media 52

Social Media Government Technology Marketing 52

Prestige Events Magazine

APRIL 10, 2024

The news comes as the sustainability consultancy completes a year-long project with major global experiential marketing agency, Jack Morton Worldwide which saw The Bulb tasked with creating the agency’s first ever global organisation sustainability strategy: The PLANET Plan.

2015 59

2015 Sustainability Consulting 2022 59

Event Marketer

MARCH 7, 2024

The Design District by GE Appliances, a Haier company, dominated the KBIS showfloor with a 16,000-square-foot experience that showcased drastically different personalities of its brands united by the ideas of future-forward product solutions and unapologetic self-expression.

2024 102

2024 Trade Shows Entertainment Event Marketing 102

Event Marketer

MARCH 17, 2024

All were on display at Natural Products Expo West that took over Anaheim Convention Center, March 13-16. The show welcomed more than 65,000 attendees and 3,000 exhibiting companies, showcasing the latest in natural and organic food and beverages, supplements, ingredients as well as home and beauty products.

2024 96

2024 Food and Beverage Sustainability Marketing 96

Planning Pod

APRIL 12, 2023

Whether you’re looking to amp up your organic social media strategy, gain inspiration for your next event, or just stay ahead of the curve on industry news, these 8 accounts are worth following and engaging with across social networks. This is a great content piece from them focusing on attribution reports.

Social Media 147

Social Media Education Event Planning Event Marketing 147

Event Marketer

MARCH 15, 2024

“We have been really pushing toward owning not just a bathroom category with Poo~Pourri, but the rebranding of us being ~Pourri, which is a household name for any product that can touch odors… Then on top of that, we had an opportunity with Rolling Stone to partner together with SXSW to make this a really experiential marketing year for us.

2024 116

2024 Technology Fashion Tech 116

Planning Pod

JANUARY 2, 2024

It’s crucial to incorporate a strategy like brain dumping into your routine to organize your thoughts, complete projects on time, and keep your business moving forward. Brain Dumping is meant to be a 10-15 minute writing strategy for organizing your professional and personal life. What is Brain Dumping?

Social Media 128

Social Media Events Management Event Management 128

Smart Meetings

NOVEMBER 2, 2023

Seeking calm via mindfulness strategies In today’s fast-paced corporate environment, stress and burnout are widely experienced yet rarely discussed. It casts a shadow on employee well-being and disrupts an organization’s productivity. What if I told you this was a false dichotomy?

Meetings 98

Meetings Corporate Meetings Trade Shows Management 98

Prestige Events Magazine

JANUARY 18, 2024

Diversity, Equity and Inclusion (DE&I) have become cornerstones of progressive workplaces in the events industry, and this exclusive project is set to transform the way organisations approach DE&I in the workplace, offering invaluable insights into employee engagement, retention, and productivity.

Consulting 102

Consulting Social Media Events Management 102

Smart Meetings

AUGUST 28, 2023

But to mesmerize your audience with something they haven’t seen before, meeting planners should invest time developing a productive relationship with an AV partner. Typically, our team responds with questions that introduces strategy in a space overrun by tactics. Ideation is productive brainstorming with accountability.

Meetings 94

Meetings Speakers Contracts Travel 94

Endless Events

NOVEMBER 24, 2021

If planners choose to evolve their event strategies the old way, they often struggle to allocate their budgets to cover all the new ground that’s been established since the virtual revolution. We need to understand how the event budgeting process worked pre-pandemic and what are the new variables in the event strategy equation.

Technology 133

Technology Event Technology Food and Beverage Event Tech 133

Event Marketer

SEPTEMBER 27, 2023

But at the end of the day, the master craftspeople who stand up our event builds and exhibit booths know the power of creativity, strategy, measurement and, most importantly, service to succeed in the evolving world of face-to-face corporate event marketing today.

2023 122

2023 Consulting Sustainability Corporate Events 122

Event Marketer

JANUARY 19, 2024

Over the last 13 years as a lead sponsor, Adobe has leveraged the festival as a platform to merge product announcements with events and CSR missions to help tell a cohesive story about its brand and mission. 18, we hopped on a call with Freeland to talk program strategy, engagement and advice for fellow brand marketers making the trek.

Sponsorships 117

Sponsorships Entertainment Sports Marketing 117

Event Marketer

DECEMBER 21, 2023

Bose has a way of turning launch events into content engines that drive hype for its latest and greatest product offerings with the right people at the right moment. The result was a technology-infused, music-centric launch event that cranked up the volume on shareable content and product immersion.

Fashion 103

Fashion Banking Tech Technology 103

Eventtia

JANUARY 2, 2023

It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event. Event Marketing Strategy: Who Is Your Target Audience? The key to any effective marketing strategy is knowing and understanding your target audience.

Event Marketing 113

Event Marketing 2023 Marketing B2C 113

Smart Meetings

DECEMBER 21, 2023

Breaking down the company’s recent sustainability strategy International exhibition and convention center ExCel London is a carbon-neutral venue and an advocate for the path towards green meetings. Recently, the company debuted a comprehensive sustainability strategy. At over 100,000 sq.

Sustainability 102

Sustainability Meetings 2030 2025 102

Endless Events

NOVEMBER 15, 2022

More events with more events mean more food, room blocks, entertainment, production equipment, and travel – and those all cost extra money. Higher Event Production Costs & Standards. Event production costs, too, have increased since the pandemic. The Rise of Energy Costs . The Prices of Raw Materials.

2023 122

2023 Food and Beverage 2022 Sustainability 122

Smart Meetings

OCTOBER 20, 2023

Ali Amin Ali Amin, One10 Leading travel, events, incentives and marketing services company One10 has appointed Amin EVP, Product Management and leader in SaaS product. He will oversee hotel strategy to maximize guest and colleague satisfaction, service standards and financial performance. to Kansas City.

Food and Beverage 105

Food and Beverage Hotels Hospitality Travel 105

Do Good Events

APRIL 18, 2024

From our partner Joal McAlister of American Solutions for Business Coming back from the Branded Merchandise Industry’s biggest show of the year, I can’t help but think of all the new exciting products and trends that have been introduced! However, policies and strategies had a slow start in the industry.

2024 52

2024 Apparel Retail Sustainability 52

Smart Meetings

JANUARY 4, 2024

No matter the format—virtual, in-office or on-site—digital is a standard part of all types of meetings and events from shareholder meetings to user conferences to product introductions and more. Pre-event Strategies Email Marketing Email is a great channel for marketers to directly connect with event target audiences.

Marketing 105

Marketing Social Media Advertising B2B 105

Social Tables

NOVEMBER 2, 2023

Special event pricing is especially crucial since events such as weddings, corporate functions, and other unique occasions often require a custom pricing strategy to meet the client’s expectations and budget. Tiered Pricing Tiered pricing is another pricing strategy that can be effective for special events.

Corporate Events 78

Corporate Events Venues Hotels Food and Beverage 78

Smart Meetings

FEBRUARY 7, 2024

He has proven himself skilled in refining products and go-to-market strategies that expand a company’s influence. Read More: Best Practices: Marketing Strategies for Driving Successful Digital Events The post Smart Moves: Pivotal Group Appoints New GlobalMeet CEO appeared first on Smart Meetings.

Banking 98

Banking Consulting Technology Event Technology 98