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Yahoo Sports Scores at NBA Crossover with a High-tech Retrospective

Event Marketer

The high-tech projections featured historic NBA highlights from four decades across four cities. The activation featured four cities, each highlighting a different decade: Jackson Park in Chicago (1960s); Rucker Park in Harlem, New York City (1970s); MacGregor Park in Houston (1980s); and Venice Beach in Los Angeles (1990s).

Sports 102
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12 Imaginative Events from The New York Times

Bizzabo

Learn how the New York Times hosts amazing events that always keep audiences coming back for more! The New York Times is one of the most influential newspapers in the world. In this article, we'll explore 12 imaginative events from the New York Times and identify key takeaways from each. TimesTalks.

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How Salesforce is Embracing Safety, Tech to Elevate its Dreamforce Event

Event Marketer

By experimenting with and making long-term investments in new technologies, virtual sponsorship opportunities and a mix of content styles (such as pre-recorded with live elements), he says, audiences will continue to engage. Johnson, New York City. Agency: George P.

Tech 92
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How To Build an Association Marketing Strategy: 8 Steps, Channels & Tools

Eventmobi

With the right plan in place, you can: Recruit new members Retain current members Attract sponsorships Increase brand awareness Drive non dues revenue But how can you come up with an effective strategy that encompasses all these different marketing channels? When should you use digital marketing and when should you go traditional?

Marketing 195
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Get Ready for the Future of Events at ELI’s Business, Design & Strategy Summit

Event Leadership Institute

In the fight against the COVID-19 pandemic, it feels like we’ve reached a turning point as major destinations like New York City announced plans to fully reopen by the summer and the vaccine rollout continues. Another common challenge is creating sponsorship models that work in a virtual or hybrid environment.

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How Automotive Experiences are Catering to Shifting Consumer Trends

Event Marketer

More From the Auto Space: Inside Nissan’s Socially Distanced Drive-in Sponsorship at CHI-Together. To that end, the New York International Auto Show, canceled for the last two consecutive years, is slated to return April 15-24, 2022, with new specialty exhibits and the largest electric vehicle test track ever created at an auto show.

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The Brief: Mechanical Gator Rides and ‘Wonka’s’ Bitter Taste

Event Marketer

17 and New York City’s Westfield World Trade Center on Feb. But the FTC’s official clampdown on business and government fraudsters last month may mark the dawn of a new era, thanks, in part, to the event industry’s advocacy. Yes , you read that number correctly. Ahead of the show’s premiere on Feb. 26, NBC popped up at L.A.’s