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The Challenge of Virtualizing Trade Shows and Exhibit Halls

PCMA Convene

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. On top of that, 63 percent of exhibitors said virtual events do not meet their goals,” she said. “We COVID-19 And How It’s Changing the Event Industry , a white paper published by Reed Exhibitions.

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First Business Events Industry Week Celebrated Power of Meeting

Smart Meetings

More than 2,000 meetings industry folks gathered at Gaylord National Resort and Convention Center for the launch of Business Events Industry Week , a concentration of events designed to illustrate the Power of Purpose exercised when people come together. Read about all the meeting options available at National Harbor. .

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B2B Buyers Have Changed, Expos Haven’t

Velvet Chainsaw

Based on our deep analysis of dozens of shows, the former are the event business models being disrupted most. From our view, most industry mega-shows continue to thrive. The slow death of expo revenue is not an indicator that meetings don’t mean business any more. Many of these conferences still have high deal-making value.

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IMEX 2022 ‘Pathways to Clarity’ Showcased Sustainability and Mental Wellness

Smart Meetings

Meeting Professionals International (MPI) powered Smart Monday and morning keynotes as part of a 20-year partnership that was formally extended through 2025. Download “Pathways to Clarity” a joint IMEX, Smart Meetings White Paper outlining the state of the meetings industry.

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The Road to IMEX: Firing Up the Buzz

Smart Meetings

“We want to extend the content, conversation and the connections that happen at a physical show through the digital experience,” said Bauer. She was quick to point out that the platform won’t replicate a trade show in a digital space. The post The Road to IMEX: Firing Up the Buzz appeared first on Smart Meetings.

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IMEX 2022 ‘Pathways to Clarity’ Showcased Sustainability and Mental Wellness

Smart Meetings

Meeting Professionals International (MPI) powered Smart Monday and morning keynotes as part of a 20-year partnership that was formally extended through 2025. Download “Pathways to Clarity” a joint IMEX, Smart Meetings White Paper outlining the state of the meetings industry. JT Long (@SmartMtgsJT) October 13, 2022.

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IMEX22 Shares Community-building Tools

Smart Meetings

Day two of IMEX22 at Mandalay Bay Convention Center Las Vegas kicked off with a keynote address by Shane Feldman, founder of Count Me In , who stressed the importance of creating an inclusive experience at meetings. Download “Pathways to Clarity” a joint IMEX, Smart Meetings White Paper outlining the state of the meetings industry.

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