The Challenge of Virtualizing Trade Shows and Exhibit Halls
PCMA Convene
FEBRUARY 1, 2021
Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. On top of that, 63 percent of exhibitors said virtual events do not meet their goals,” she said. “We COVID-19 And How It’s Changing the Event Industry , a white paper published by Reed Exhibitions.
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