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The Challenge of Virtualizing Trade Shows and Exhibit Halls

PCMA Convene

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. Illustration by SHOUT). It’s nonsense. It does not exist.

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B2B Buyers Have Changed, Expos Haven’t

Velvet Chainsaw

In-booth education, white papers, and solution-based demos will be valued greater than a chance to win Alexa. If you have a conference with an expo that is in decline, consider shifting from an expo/trade show/marketplace to a solutions center, aimed at solving business problems that are pain points for your attendees.

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Make Your Event Wi-Fi Not Suck – #EventIcons Episode 148

Endless Events

and Ian Framson of Trade Show Internet are going to answer all your burning questions and share their best tips on how to make sure you have the best Wi-Fi possible at your next event. Ian Framson of Trade Show Internet ( @TSInternet ). They know planning your event wi-fi can seem daunting and stressful.

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4 Tactics for Hybrid Events

PCMA Convene

But, as Riddell explores in a recent white paper for event marketers, “The Big Rethink: How to recalibrate your event and trade show strategies in this new era” — and the results of the latest Convene COVID-19 Recovery Dashboard results also reveal — hybrid has many layers.

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The Road to IMEX: Firing Up the Buzz

Smart Meetings

“We want to extend the content, conversation and the connections that happen at a physical show through the digital experience,” said Bauer. She was quick to point out that the platform won’t replicate a trade show in a digital space.

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IMEX 2022 ‘Pathways to Clarity’ Showcased Sustainability and Mental Wellness

Smart Meetings

Download “Pathways to Clarity” a joint IMEX, Smart Meetings White Paper outlining the state of the meetings industry. Additionally, MPI Foundation raised $400,000 through Caesars Entertainment-sponsored Rendezvous and a silent auction. meetsmart #ireland pic.twitter.com/1Dua0ypRxJ. — JT Long (@SmartMtgsJT) October 12, 2022.

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First Business Events Industry Week Celebrated Power of Meeting

Smart Meetings

Destinations International and PCMA closed out the week with their co-produced Destination Showcase education and trade show event in an expo hall looking out over the Potomac featuring 90 destinations from across the country giving updates. — SmartMeetings (@SmartMeetings) March 25, 2022. The Power of Purpose. Hugs are powerful.”