Event Marketer

SEPTEMBER 27, 2021

For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights.

Sponsorships 94

Sponsorships Food and Beverage Sports 2021 94

Event Marketer

MARCH 14, 2022

The activation featured four cities, each highlighting a different decade: Jackson Park in Chicago (1960s); Rucker Park in Harlem, New York City (1970s); MacGregor Park in Houston (1980s); and Venice Beach in Los Angeles (1990s). Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year.

Sports 98

Sports Tech Sponsorships 2022 98

Smart Meetings

SEPTEMBER 1, 2023

Read More : Weaponization of Travel: Navigating Cultural Obstacle Courses Not long thereafter, they cofounded SocialOffset—the prototype launched at ASAE Annual Meeting in August 2022 and the pilot soft launch was this past January—a nonprofit that provides a socially conscious alternative to event and destination boycotts.

Travel 104

Travel Sponsorships Financial 2022 104

Event Farm

JUNE 9, 2021

Some cities/counties may have “slightly irritating” regulations, for example, in New York City right now, you must be seated at a table to eat or drink. When it comes to venues, you are likely to see a 25% increase in meeting space expenses. If you need more meeting rooms, you need more equipment.

2021 317

2021 Food and Beverage Entertainment Events 317

PCMA Convene

FEBRUARY 27, 2020

“Data Science for the SDGs” was the theme of the 2019 Data for Good Exchange hosted by Bloomberg in New York City, which looked at how data science projects can help make progress toward achieving the UN’s Sustainable Development Goals by 2030. Bloomberg).

Sustainability 52

Sustainability 2030 Fashion Meetings 52

Event Leadership Institute

APRIL 30, 2021

In the fight against the COVID-19 pandemic, it feels like we’ve reached a turning point as major destinations like New York City announced plans to fully reopen by the summer and the vaccine rollout continues. Another common challenge is creating sponsorship models that work in a virtual or hybrid environment.

Site Selections 98

Site Selections Trade Shows Sponsorships Tech 98

Event Marketer

DECEMBER 19, 2022

Continuing in Paris, the brand offered a henna station, cookie bar and hot chocolate, followed by an event in Harlem, NY, where musician Dave East hosted a meet-and-greet, and attendees engaged with product customization stations and snagged gift card giveaways. Agency : The Social Standard, influencer marketing).

Airlines 79

Airlines Sponsorships 2022 Marketing 79

Connect Your Meetings

AUGUST 3, 2018

Jim Clapes, 37, works in New York City as conference and events manager at the Drug Policy Alliance. Green Building Council, I pursued my life long dream of living in New York City and accepted a position with the Drug Policy Alliance. Connect with Clapes on Instagram.

2018 76

2018 Sponsorships Site Selections 2014 76

Smart Meetings

AUGUST 4, 2023

In this role, she will develop and implement strategies for sustainable travel practices in meetings, conventions and leisure travel to Washington, D.C. He earlier served as general manager of the New York property. Shelby Luzzi Shelby Luzzi Luzzi is the first senior manager, sustainability, of Destination DC (DDC).

Hotels 93

Hotels Sports Sustainability Hospitality 93

Connect Your Meetings

JANUARY 7, 2019

Companies have more money for meetings, but planners have less funds to host the events. The new normal in events is incremental growth, says American Express Meetings & Events in its 2019 Global Meetings & Events Forecast. Given where the industry was a decade ago, that’s great news. Training Days.

2019 83

2019 Sponsorships Hotels Association Meetings 83

MeetingsNet

DECEMBER 14, 2023

On one hand, she is pleased to see that the “club,” as she calls it, is now a 1,400-member community of internal organizers and marketers of company meetings, training programs, customer events, public events, and incentives. Howard and Brown are building momentum for the group’s big in-person meetings in summer of 2024.

2024 59

2024 Corporate Events Trade Shows Sponsorships 59

Connect Your Meetings

AUGUST 3, 2018

They are proactively changing the world for the better through conference, meetings and other events. Meet the next generation of leaders, these “Class Acts.” 33 • Director of Exhibits and Sponsorships. New York City. 29 • Director of Sales—Meetings and Events, Americas. 33 • Meeting Planner.

2018 76

2018 Sponsorships Travel Hotels 76

Event Marketer

MARCH 27, 2023

Two Buffalo Bills fans scored Marriott’s grand prize: a stay in a replica hotel room at State Farm Stadium and the chance to meet NFL legends like Jim Kelly. Think: meeting former quarterback and Bills icon Jim Kelly, and chatting with current Bills wide receiver Stefon Diggs.

Sports 71

Sports Sponsorships Retail Hotels 71

Event Farm

OCTOBER 27, 2016

When we launched our first industry conference in 2016 -- OFFLINE Summit -- we learned quite a bit about what conference and meeting planners go through in all realms. Securing sponsorship for a conference is sales. Develop flexible sponsorship levels. Utilize firmographics and demographics in your sponsorship deck.

Conference 100

Conference Sponsorships 2016 2017 100

Event Industry News

JANUARY 20, 2021

The most successful event to date was Studio Giggle’s collaboration with their client CVC Capital Partners for their annual investor meeting in September. Studio Giggle was then able to ‘beam in’ the US CEO from New York live to interact with the speaker on stage. The success doesn’t end there.

2020 134

2020 Sponsorships Contracts 2021 134

Event Marketer

APRIL 11, 2024

Since 2016, Marie Claire’s Power Trip summit has connected curated groups of leading businesswomen in New York and Los Angeles through an upscale, bicoastal conference. Do [attendees] continue to meet up again? Sunglass Hut sponsored a private shopping experience and panel at its nearby retail location.

Retail 88

Retail Sports Fashion Conference 88

Stova

JANUARY 17, 2023

Their offices are located in Atlanta, Beijing, Brussels, Chicago, Denver, Kansas City, New York and Washington D.C. Before finding Stova, Kellen had trouble finding an events specific system that could meet those needs. That was key for us,” Hope says. Any changes could be made on the fly.”

Airlines 52

Airlines 2015 Healthcare Entertainment 52

Event Industry News

MARCH 16, 2020

We attend meetings and events for fresh knowledge, the amazing experience and to meet new, interesting people face-to-face. However, no meeting should come at the risk of security and safety. The decision to postpone or even cancel your event is incredibly tough, but unfortunately it is a discussion you need to have.

Consulting 101

Consulting 2016 Sponsorships Government 101

Event Leadership Institute

MAY 26, 2021

Jennifer Savica, vice president and head of corporate events at New York Life Insurance Company, will share how her team thrived during the pandemic and how in-house teams can pivot to stay relevant in uncertain times. Creative OmniChannel Sponsorship Solutions that Deliver Value. Those that didn’t quite simply didn’t survive.

Trade Shows 98

Trade Shows Sponsorships Travel Corporate Events 98

Event Industry News

JULY 14, 2022

in 2022, with Event Marketing & Sponsorship showing the largest increase in spend. . In addition to embracing remote work and flexible work arrangements, our team enjoys “No-Meeting Fridays” We also have a 9-day fortnight giving almost everyone every second Friday off, which equates to an extra 26 long weekends every year.

Event Apps 70

Event Apps Sponsorships Contracts Travel 70

Event Industry News

JULY 14, 2022

in 2022, with Event Marketing & Sponsorship showing the largest increase in spend. . In addition to embracing remote work and flexible work arrangements, our team enjoys “No-Meeting Fridays” We also have a 9-day fortnight giving almost everyone every second Friday off, which equates to an extra 26 long weekends every year.

Event Apps 70

Event Apps Sponsorships Contracts Travel 70

Event Marketer

FEBRUARY 13, 2024

Taking over the sidewalk area in front of the New York-New York Hotel & Casino, Frito-Lay built colorful building facades of businesses representing its most popular snack brands, including Rold Gold Pawn Shop, PopCorners Psychip Advisor, Ruffles Ridge Revue, Stacy’s Souvenirs, Tost by Tostitos restaurant (more on that later) and Fritos Saloon.

Food and Beverage 104

Food and Beverage Sports Hotels Apparel 104

Event Leadership Institute

APRIL 15, 2021

Key Takeaways: Sponsorship models need to look completely different for virtual events. To mark Global Meeting Industry Day, the Event Leadership Institute hosted a panel of event professionals who shared how they have met the moment with new strategies for formats, sponsors, ideation, and more. But there are solutions.

2021 80

2021 Sponsorships Events Marketing 80

Endless Events

SEPTEMBER 4, 2020

Now, of course, this wasn’t the same as flying to San Francisco, meeting up with friends, and watching all of this go down in person. I found out later that some singers like The Weekend were on location in New York earlier in the week to record their performances. Event Brew – CES 2021 Is Going Virtual!

2021 112

2021 2020 Entertainment Sponsorships 112

PCMA Convene

AUGUST 9, 2020

On May 7, the association announced Toy Fair Everywhere, a series of three digital market weeks to start in July, described as “an opportunity for toy manufacturers, buyers, media, and other key stakeholders to reconnect and refocus for a successful fourth quarter during these uncertain times when in-person meetings and events are not possible.”.

Marketing 120

Marketing Trade Shows Retail Advertising 120

Event Leadership Institute

DECEMBER 3, 2020

For the past 31 years, KPMG has hosted its Annual Insurance Industry Conference in New York. KPMG Events & Meetings Manager Shannon Angelakis explained how the company re-imagined the annual in-person conference to a virtual event to deliver much-needed updates around these topics. Share your story with us.

Insurance 105

Insurance Speakers Contracts Conference 105

Event Industry News

SEPTEMBER 12, 2018

How can they meet the key opinion leaders within your attendees? These are some of the questions posed in the new AIM White Paper “Promoting and Selling an Exhibition: Innovative Ideas to do it with success” which AIM Group International has just realised and shares on the market. What metrics do you use to monitor results?

Sponsorships 49

Sponsorships Management Technology Conference 49

TicketBud

AUGUST 28, 2023

What was delivered did not meet the expectations for what the White House brand represents, and the brand took a PR hit because of this. Slices from the New York Pizza Festival. Regardless, the honorary meal was subject to criticism from a national audience, many of whom believed the winners deserved better.

2009 78

2009 Financial 2017 2013 78

Eventbase

JULY 13, 2022

in 2022, with Event Marketing & Sponsorship showing the largest increase in spend. In addition to embracing remote work and flexible work arrangements, our team enjoys "No-Meeting Fridays". Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. There is something special about live events.

Event Apps 52

Event Apps Sponsorships Contracts Travel 52

SmartMeetings

OCTOBER 12, 2017

Meeting professionals can adapt that game plan to their next incentive outing or corporate retreat by building the trip around a top-tier sporting event. “As 11, at USTA Billie Jean King National Tennis Center in Flushing, New York. Read more about incentive travel in the October issue of Smart Meetings.

Sports 42

Sports 2018 Banking Entertainment 42

Event Leadership Institute

APRIL 2, 2018

Meeting & Event Job Openings | April 2018. Meeting Planner | Stanford University | Stanford, CA. Meetings / Event Coordinator | Randstad | Lanham, MD. Event Solutions Designer | CWT Meetings & Events | Minneapolis, MN. New Jersey. New Mexico. Designer, Special Events | Viacom | New York, NY.

2018 40

2018 Event Management Events Event Design 40

Hubilo Blog

MARCH 7, 2022

So if you are an association working with healthcare workers, best to look for AMCs that meet or exceed expectations established by the Accreditation Council for Continuing Medical Education ( ACCME ). When shortlisting, look for AMCs that have proven experience with the specific community that you are serving or onboarding as members.

Management 98

Management Financial Government Consulting 98

Expo Pass

JUNE 1, 2021

The New York Times recently pointed out that Eurovision’s 2021 event (which was the first major in-person awards show in 2021) lacked any visible big-brand marketing. Organizers looking to emulate this concept should consider partnering with lesser-known brands for visual designs, food, or just about any kind of sponsorship.

2021 78

2021 Marketing Social Media Sponsorships 78

Event Leadership Institute

JANUARY 31, 2018

Meeting & Event Job Openings | February 2018. Meeting & Event Manager | Koncept Events | Fort Lauderdale, FL. Meetings & Event Manager | Sheraton Hotels & Resorts | Lahaina, HI. Meeting and Events Coordinator | CWT Meetings & Events | Ohio, IL. Learn More. Massachusetts. Boston, MA.

2018 40

2018 Hospitality Trade Shows Hotels 40

Event Leadership Institute

DECEMBER 31, 2017

Meeting & Event Job Openings | January 2018. Meeting & Events Planner | Carlson Wagonlit Travel | Hartford, CT. Conference & Event Specialist | Yale University | New Haven, CT. Meetings & Events Manager | Marriott International | Bal Harbour, FL. Virtual Event Manager | Meeting Tomorrow | Chicago, IL.

2018 40

2018 Trade Shows Entertainment Event Management 40

Bizzabo

JULY 23, 2020

Learn about this year's best virtual events hosted by leading publishers like the New York Times and The Atlantic to supercharge your next digital gathering. What’s even better is that the company is also leveraging these relationships to drive sponsorship revenue. The New York Times. Source: The New York Times.

Financial 62

Financial Events Education 2012 62

Endless Events

JANUARY 12, 2018

Get Ready for the Top Meeting Trends in 2018. Meetings have always been more intimate affairs compared to events. But with recent trends focusing more towards personalization and customization, meetings are definitely getting a big tech upgrade this year. Meetings are definitely getting a big tech upgrade this year.

2018 114

2018 Event Ideas Venues Tech 114