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35 Creative Product Launch Event Ideas to Try in 2024

Attendease

A successful product launch kicks things off on the right foot, generating buzz and allowing you to bring your offering to market in a memorable way. Influencer Review Kits Send your new product to social media influencers, bloggers, and industry experts, allowing them to experience it first-hand.

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The Brief: Cash Showers and ‘F*d Up’ Sponsorships

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover cash showers, glitter-filled toilets and Fab Daddy, the mascot that wants you to get “f*d up.” IBOTTA’S CLOUD INSTALLATIONS ARE MONEY IN THE BANK If there’s one thing everyone loves, it’s free money.

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Robe UK appoints new head of marketing

Event Industry News

Her impressive experience as a marketing and communications professional started after graduating from university with a Business Studies degree and further studies to gain the Chartered Institute of Marketing qualifications. Theresa’s lively and positive personality is a perfect match for Robe.

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What is Stopping International Attendees from Returning to U.S. Conferences?

Smart Meetings

In-market managing directors for countries all over the world reported on trends in consumer sentiment, government policies and all-important airlift limitations. The luxury China market wants personalized and outdoor, active experiences. The Summer 2024 Olympics in Paris will boost inbound and outbound tourism, he predicted.

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How to blow Millennials’ minds with experiential marketing

Eventory

The same applies to the marketing industry. Given the fact that every generation has its own specifics, marketers around the world struggle to make their actions the most efficient while dealing with Millennials. From many marketing options, experiential marketing seems to upfront others. How to market Millennials.

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How Four Brands are Celebrating Halloween with Metaverse Activations

Event Marketer

Users can also unlock Cheetle Codes from Cheetos’ social media accounts to uncover more ways to get ahead in the game. Q&A: Boardroom’s CMO on Brand Growth, Social Amplification and Navigating the Metaverse. Dig Deeper: Metaverse Q&A: State Farm and iHeartMedia Weigh in on Their New Roblox Activation. URBAN DECAY.

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Day in the Life of a Wedding & Event Planner with Yvonne Unubun

The Planner's Lounge

My background is in advertising and public relations, and at the time, I worked at a digital advertising agency providing account management/client services to Fortune 500 clients who we managed their digital and integrated marketing campaigns. Places on my travel wishlist are Jamaica, Paris, and Bali. I love to travel.