Event Marketer

APRIL 15, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover scented billboards, denim cafés and BARK Air. The brand also worked with Revision Goods to produce 1,500 denim coffee sleeves using American Eagle reclaimed denim—a sustainability play that Gen Z surely took note of.

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Smart Meetings

DECEMBER 3, 2021

The Ritz-Carlton, Lake Tahoe has hired Munos as director of sales and marketing. Munos has held several leadership positions with Marriott International, including director of sales and marketing, account executive, senior sales executive and director of group sales. as chief marketing officer. Cliff Ryan and Larisa Summers.

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Smart Meetings

OCTOBER 16, 2023

“Caesars has long offered innovative wellness options for employees and accommodated clients; it was time to make the services easier to access by packaging it all up in a ‘menu’ that could start a discussion,” said Reina Herschdorfer, director of marketing, national meetings and events with Caesars Entertainment.

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Event Industry News

APRIL 23, 2020

As the world celebrates Earth Day 2020, the Events Industry Council (EIC) is pleased to announce the first organisations to have achieved the EIC Sustainable Event Standards. The new standards, launched in September 2019, are a central initiative of EIC’s Centre for Sustainable Events. Atlanta, Ga., Baltimore, Md., Boston, Mass.,

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PCMA Convene

AUGUST 12, 2022

And at this year’s New York International Auto Show , held April 15–24 at the Javits Center in Manhattan, the event itself followed the industry’s lead by making New York City a bit more leafy. Mark Schienberg. We wanted to make sure that after the show,” Lacher said, the plants would go “to good homes.

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Event Marketer

DECEMBER 27, 2021

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. CREATING A CORPS.

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Event Marketer

SEPTEMBER 6, 2021

To boot, for each person who walks the pathway, Mercedes will make a $1 donation per footstep to The National Energy Education Development Project to help bring sustainability resources to schools through curriculum and customizable programs. The big draw for 2021 were the first-ever American Express Courts at Pier 76 in New York City.

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Eventinterface

OCTOBER 3, 2017

We frequently and successfully deal with these challenges in New York City, and that includes those generated by complex city-wide events, such as the UN General Assembly. In New York City, we often incorporate a dinner or lunch cruise during an incentive or meeting.

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Event Marketer

SEPTEMBER 18, 2023

Leeni Hämäläinen, Marketing Director, evian North America The SS evian included a premium bar serving cocktails and, naturally, evian water. She’s been a great partner for evian,” says Leeni Hämäläinen, marketing director at evian North America. She also offered insights from her post-tennis career as an entrepreneur. “We’ve

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Event Marketer

OCTOBER 19, 2021

The brand also invited attendees to customize their event experience by industry and topic (such as sustainability) to enjoy a more personalized, Netflix-like experience. The ability to reach global audiences is now more online with more countries and markets than ever before,” says Fleming. Johnson, New York City.

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Eventinterface

OCTOBER 3, 2017

We frequently and successfully deal with these challenges in New York City, and that includes those generated by complex city-wide events, such as the UN General Assembly. In New York City, we often incorporate a dinner or lunch cruise during an incentive or meeting.

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Transportation Food and Beverage Corporate Meetings Events 100

Eventinterface

OCTOBER 3, 2017

We frequently and successfully deal with these challenges in New York City, and that includes those generated by complex city-wide events, such as the UN General Assembly. In New York City, we often incorporate a dinner or lunch cruise during an incentive or meeting.

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Event Marketer

OCTOBER 4, 2021

The strategy has been leveraged for decades by brands of every stripe, but a deluge of b-to-c mobile programs hit the road this year as marketers grappled with the ever-changing COVID regulations and consumer safety concerns associated with traditional events. There is nothing that will ever replace a face-to-face consumer interaction.

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Event Marketer

DECEMBER 11, 2023

Its mobile tour is rolling into sporting events in nine markets, with 14 “tentpole stops” and surprise mid-week jaunts also on the agenda. Agency: Activent Marketing) HUGO BOSS X NFL Hugo Boss and the NFL teamed up to host a pre-season launch event promoting the expansion of their co-branded merchandise collection in New York City.

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Event Marketer

FEBRUARY 20, 2024

Hot Properties You Might Like: Hot Property: Eight Insights on Activating at Davos Hot Property: Three Ways to Activate a Farmers Market Experience Davos At Davos 2024, LinkedIn and The Female Quotient joined forces to present an economic graph depicting gender inequality in the workforce. New York, NY Dates: Sept. 28-29 D.C.’s

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Smart Meetings

OCTOBER 28, 2022

Maritz Global Events Wellbeing Leader Rachael Riggs reported that the sustainability challenge executed in partnership with Heka Health from IMEX Frankfurt was back on and very popular. Stevens, PMED, new director of field marketing and global events with data.world and leader of the Wellbeing Campfire “Increase ROI by Increasing Wellness.”

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Food and Beverage Global Events 2023 Sustainability 97

Event Marketer

DECEMBER 13, 2021

But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . Consumers in 20 cities were invited to test drive the new 2022 EQS Sedan while learning about electric vehicle technology, design, functionality and connectivity. .

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Event Marketer

JANUARY 24, 2022

Take inspiration from Whole Foods Market, which with wellness and mindfulness top of mind, teamed up with Headspace meditation app for a mobile device-optimized original video series , “Food for Mood,” and guided meditations to inspire consumers with new ways to improve physical and mental well-being.

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Connect Your Meetings

JUNE 21, 2019

In New York City in 2013, Robert Lee co-founded Rescuing Leftover Cuisine, a nonprofit that connects leftover food to homeless shelters, food pantries and organizations. However, more planners are coordinating the donation of leftover food and flowers to waste less and serve their communities more.

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Bizzabo

FEBRUARY 7, 2020

Experiential Marketing Summit 2020. The ultimate training conference on the ultimate marketing discipline: experiential marketing. Mexico City, Mexico. New York City, new York. New York City, New York. Chicago, Illinois. IBTM America. Cvent CONNECT.

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Hubilo Blog

FEBRUARY 24, 2022

With over 150+ speakers, 100+ sessions, and content themes ranging from sustainability and event tech to market innovation, it’ll be the largest gathering of event professionals in the UK. Experiential Marketing Summit (EMS). October 11-13, 2022 | Hybrid format , in-person event in New York City.

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Event Marketer

NOVEMBER 8, 2021

Previously held in 2018 and 2019 as a live and ticketed event , the digital edition of SEPHORiA served as Sephora’s biggest virtual event of the year, and was designed to be enjoyed by anyone, from anywhere (Eventique, New York City, handled).

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Smart Meetings

NOVEMBER 5, 2021

To cite but one packager, Tinggly , a travel company that organizes affordable, giftable and sustainable travel experiences around the world, has hundreds of new international excursions with all the wintry charm for welcoming whomever the cold brings in. Many of these experiences come fully packaged, like gift-wrapped presents.

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Hotels Travel Tourism Marketing 111

Smart Meetings

OCTOBER 12, 2022

Encore Global hosted “Break Free, a journey of transformation” which invited guests to take part in an interactive survey focused on the sustainability efforts at IMEX while touching all the senses in a dramatic LED-enhanced space. New York City Reports Attendance Rebound. pic.twitter.com/dD39yCSkL3. —

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PCMA Convene

JANUARY 25, 2021

Event organizers at BrainXchange, the New York City–based company that produces the event, considered creating a virtual exhibition hall as they were planning an all-digital summit for October 2020, said Emily Friedman, head of content at BrainXchange.

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PCMA Convene

DECEMBER 20, 2018

When members of the Barcelona Convention Bureau (BCB) and 13 bureau partners touched down in Las Vegas last October for IMEX America, they brought their sustainability ethos with them. She thought helping clean up one of America’s parks would correlate with BCB’s sustainable program back home, called “The Green of Barcelona.”.

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PCMA Convene

MAY 31, 2021

Ben Davis developed the framework for the first-ever Plant Based World Conference & Expo in 2019, which attracted nearly 4,000 attendees and 150 exhibit booths to New York City’s Javits Center. Every decision we made from a marketing and operational standpoint aimed to attract attention.

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PCMA Convene

AUGUST 30, 2017

The Visit Columbus booth team wore custom-designed pieces from local designer Elizabeth Bourgeois, who is known for her use of sustainable and upcycled materials. Only New York City and Los Angeles have more fashion designers than Columbus.)

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Bizzabo

JUNE 14, 2019

"Conversations" takes place in multiple cities around the world and are held on a very regular basis. The NY Times has had so much success with their live events, mostly because it understands where their target marketing is located. Bloomberg "delivers business and markets news, data, analysis, and video to the world."

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Social Tables

MARCH 22, 2024

Whether you’re looking to learn about the latest in hotel technology, security resources, design trends, catering techniques, or the luxury travel market, we’ve got you covered. For the first time post-pandemic, HSMAI’s Marketing Strategy Conference and ROC Americas is back, live and in-person. What’s impacting your industry most?

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Smart Meetings

OCTOBER 12, 2022

Encore Global hosted “Break Free, a journey of transformation” which invited guests to take part in an interactive survey focused on the sustainability efforts at IMEX while touching all the senses in a dramatic LED-enhanced space. New York City Reports Attendance Rebound. pic.twitter.com/dD39yCSkL3.

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2022 Airlines Hotels Tourism 52

Bizzabo

NOVEMBER 13, 2019

In a nutshell, both campaigns seek to show the world how dedicated NYT reporters are to sharing the truth with their audience and why a subscription to the New York Times is crucial to sustaining their efforts. They'll appreciate the backstage pass and you'll get plenty of content to help with event marketing.

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Event Marketer

JANUARY 30, 2023

Much like event professionals, destination marketers are in the business of brand-building, content creation and engaging targets face-to-face to showcase the value proposition of a particular city, state or country. So we rounded up seven ideas to add to your experiential strategy, each inspired by destination marketing tactics.

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PCMA Convene

NOVEMBER 28, 2018

Attendees soak up a session at the American Institute of Architects’ annual convention at the Javits Center in New York City. The reinvented meeting included trips to the New School, Radio City Music Hall, and St. They had a relatively low market share of architects attending the conference,” he said. “To

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Cvent: Event Marketing

JANUARY 7, 2019

Traveling to and around Québec City is easy. Whether by plane, train, bus, or car, Québec City is easily accessible via many North American hubs and roadways. hour direct flight from New York City. Québec City loves being green. For example, it’s only a 1.5-hour

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MeetingsNet

APRIL 20, 2023

Here are eight recent sustainability developments around travel and meetings that planners should have on their radar. • On Friday, April 21, the Sustainable Events Forum holds its fourth annual Earth Day for Event People , a free, 90-minute online event from 11:00-12:30 ET. Every effort counts. Green” began in Portland, Ore.,

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Smart Meetings

FEBRUARY 21, 2023

The global professional organization officially launched 50 years ago in 1973 in that very city and has since grown to include more than 2,000 members, delivering research, education and networking. After the pandemic, there’s an even great desire for us to be together.

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