ePly

JANUARY 27, 2024

An event marketing plan is integral for tying this all together into one magical experience. Throughout this comprehensive guide, we’ll explore in detail the fundamentals of crafting an effective event marketing strategy that maximizes attendance and engagement while also making sure that the content is a hit.

Event Marketing 62

Event Marketing Marketing Social Media Trade Shows 62

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Ins'Tent

OCTOBER 4, 2019

So, your trade show is over. Typically, these prospects make a purchase after a trade show is over — not during the main event. Typically, these prospects make a purchase after a trade show is over — not during the main event. Thank visitors for coming to your trade show booth. w attendees h?v?

Trade Shows 65

Trade Shows Social Media B2B Marketing 65

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list. Reasons to use event marketing tools. Top 12 best event marketing tools for 2019.

Event Marketing 120

Event Marketing Marketing Social Media Advertising 120

Endless Events

AUGUST 10, 2018

To many event professionals, trade show engagement is a worthy but often elusive challenge. After all, how do you dispel the notion that people have about trade shows with its “bland ambassadors” and boring cube booths? Also, learn from the best brands and how they make their trade shows memorable.

Trade Shows 67

Trade Shows Conference Social Media Speakers 67

Ins'Tent

AUGUST 14, 2019

Every year, millions of people visit trade shows across the United States. Whether it’s a tech expo or comic book convention, the average trade show visitor spends 5.5 The most successful trade exhibits all incorporate the latest technology. With so many trade shows out there, however, competition is fierce.

Trade Shows 65

Trade Shows Social Media Advertising Tech 65

Momencio

OCTOBER 3, 2023

Event marketing is rapidly evolving due to technological advancements and changes in customer preferences. Event marketing has shown to be a successful tool for businesses to connect with their audience on a personal level, from its basic origins to today’s dynamic and engaging techniques.

Event Marketing 52

Event Marketing Marketing Social Media Trade Shows 52

Bizzabo

MAY 15, 2019

Have you considered exhibiting at a trade show? This list of 30 trade show ideas from brands like GE, Amazon, and more will help your company successfully attract visitors. Trade shows have been around for quite a long while and just about every industry has at least one worth attending. 30 Trade Show Ideas.

Trade Shows 78

Trade Shows 2017 2018 B2B 78

GEVME

JULY 4, 2019

Every event planner should know how to market an event venue to make it a success. Key reasons to market your event venue. How should you market your event venue so that it unmistakably impacts and guarantees a positive response from your target audience? Effective event venue marketing is the answer.

Corporate Events 136

Corporate Events Venues Marketing Advertising 136

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

Marketing 118

Marketing Social Media Trade Shows Event Marketing 118

GEVME

APRIL 23, 2019

Every event planner should know how to market an event planning business. For many small things and important details that accompany the organisation of an event, special attention must be paid to marketing and advertising. You are working in a highly competitive market and need to stay abreast of all the newest event trends.

Event Planning 136

Event Planning Marketing Advertising Social Media 136

GEVME

MARCH 15, 2019

When you’re in the events industry, you should know the main event management conferences for 2019 so you can visit them to improve your knowledge and share your own experiences of working long hours while trying to pull off amazing corporate events for your clients. Discover the current top event management conferences with GEVME.

2019 179

2019 Event Management Conference Management 179

Eventsforce

DECEMBER 12, 2019

In this month’s round up of top tech stories, we look at the latest trends in social media and what event professionals can do to boost their marketing activities in 2020. Have a look at the top event tech stories you don’t want to miss: Social Media Today: 6 Key Social Media Trends to Watch in 2020.

Social Media 87

Social Media 2020 Tech Transportation 87

Eventory

JUNE 26, 2018

Reading Time: 8 minutes There are plenty of reasons why you have considered presence of your company at a trade show. In order to gain this ability, it is worth familiarizing yourself with trade show tips for exhibitors presented In this article. TIP #10 Free stuff is always a must in a trade show booth.

Trade Shows 68

Trade Shows Social Media Marketing Technology 68

Attendease

FEBRUARY 13, 2020

Taking advantage of event marketing is one of the winning ways to achieve this - ask Tim Cook and he'll tell you how Apple is able to generate so much anticipation and excitement for each new product release - followed by a boom in sales and sold out products. Industry Trade show. Product Launch Event Planning.

Trade Shows 317

Trade Shows Social Media Retail Events 317

Attendease

DECEMBER 13, 2023

Early and enthusiastic marketing gets attendees excited to register right away. Healthcare Event Marketing Strategies Promoting your healthcare event in a crowded industry takes creativity. Cultivate a social media presence and run digital ads focused on their location and healthcare interests.

Healthcare 195

Healthcare Event Ideas Food and Beverage Social Media 195

Eventmobi

JULY 10, 2023

With the right conference app, you can: Enhance communication Streamline event management Personalize attendees’ experience And so much more. This could involve your event planners, marketers, and board members. More than a decade ago, when EventMobi launched, mobile apps for conferences were a revolution.

Conference 150

Conference Event Apps Trade Shows Social Media 150

SpotMe Blog

JULY 25, 2021

Consider these hybrid event examples, both with different focuses, but still blended experiences: A large trade show that’s principally an in-person event with exclusive online content and an event app. Trade shows. Marketing and sales events. Training seminars. Product launches and demonstrations. Team meetings.

Social Media 279

Social Media 2021 Trade Shows Marketing 279

PCMA Convene

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Only one in 10 plan to cut back on the number of physical events they will hold.

Event Marketing 98

Event Marketing Marketing Trade Shows Social Media 98

SmartMeetings

OCTOBER 23, 2019

As an event professional, you may understand the science of producing a trade show—ordering pipe and drape and carpet, selling booth space and scanning badges—but are you a master of the art of the trade show? Smart event organizers start early, using the event hashtag on social media. Create Critical Mass.

Trade Shows 42

Trade Shows B2B Travel Social Media 42

SmartMeetings

FEBRUARY 13, 2017

SmithBucklin—a leading association management and services company—released Circuit , its 2017 trend report that examines what issues professional organizations face in the coming year. Here are key takeaways that could impact the travel, trade show and hospitality industries. Trade shows to grow 3 percent through 2019.

Trade Shows 67

Trade Shows 2017 Travel Hotels 67

Eventscase Blog

FEBRUARY 22, 2023

While having face-to-face events is still the crowd-favourite format, the events industry has to take strides when it comes to digital marketing. Harness the power of social media According to Statista, in 2021, over 4.26 Send emails to your database of past attendees Email marketing continues to triumph as a marketing tool.

Marketing 59

Marketing Social Media 2027 2023 59

Endless Events

JULY 12, 2018

But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.

Event Marketing 108

Event Marketing Marketing Social Media Event Apps 108

GEVME

NOVEMBER 25, 2021

With the changing landscape of digital technology and the key developments in events management, virtual events are no doubt reshaping how future events are going to be held from hereon. Online Trade Shows and Exhibitions – The equivalent of traditional trade shows that can incorporate webinars, virtual demos and virtual booths etc.

Social Media 284

Social Media Trade Shows Event Ideas Entertainment 284

PCMA Convene

APRIL 4, 2024

Not so when professionals head out on the trade-show floor — we know we are not walking on neutral ground. One of those prongs is events. I wonder, though, if the article does dieticians a disservice by not giving them enough credit for being critical thinkers. Exhibitors pay for the space to promote their products.

Food and Beverage 111

Food and Beverage Medical Meetings Trade Shows Social Media 111

MeetingsNet

APRIL 12, 2024

On April 11, Global Meetings Industry Day was marked by in-person educational sessions and meet-ups, a 12-hour virtual event, hundreds of social-media posts—and even an original poem. Check out these images from #GMID2024. Here, Rachel Andrews, head of global events for Cvent, spoke on developing an institutional event-program process.

2024 52

2024 Meetings Social Media Education 52

Momencio

APRIL 18, 2023

Lead capture strategy is a crucial aspect of any successful marketing campaign. This contact information is usually in the form of an email address, phone number, or social media handle. About 76% of marketers use content to generate leads. 63% of marketers use trade shows to capture leads.

2023 59

2023 Social Media Trade Shows Marketing 59

GEVME

JULY 31, 2021

It’s not going to be a surprise if you are looking to invest in virtual event management software. Good event management software must provide great analytics at your fingertips, using which you should be able to increase registrations for your event. Email Marketing. It is the most important channel to market.

Event Management 296

Event Management Trade Shows Social Media Events 296

International Institute of Event Management

MAY 5, 2014

One word comes to mind when the words “Trade Shows” comes up: Opportunity. If this isn't the first word that comes to mind when you think of your company attending trade shows, take another look. The opportunities for networking at trade shows are beyond what you can imagine! By Jody Long.

Trade Shows 40

Trade Shows Social Media Education Meetings 40

Hubilo Blog

MARCH 7, 2022

That’s when the value of association management companies (AMCs) increased manifold. According to a report by AMC Institute , in the first year under AMC management, associations realized an increase in gross revenue of 9.6% What is an association management company? on average. on average. Look for similar values.

Management 98

Management Financial Government Consulting 98

GEVME

SEPTEMBER 2, 2020

Use your existing social media accounts. Manage Your Attendees. Any software for an online exhibition, such as a virtual trade show platform , might be complicated for attendees. Whatever it is, manage your attendees every step of the way if necessary. Let’s say you are going to create a virtual trade show.

Trade Shows 156

Trade Shows Social Media Entertainment 2020 156

Momencio

APRIL 19, 2018

The cost of acquisition for enterprise B2B leads is soaring; in some industries leads may cost several thousands of dollars to acquire and involve long sales cycles and high-touch event marketing. In fact, 11% of a company’s revenue is dedicated to the marketing budget , on average, in the United States. So how exactly do you do that?

Trade Shows 52

Trade Shows B2B Fashion Social Media 52

Hubilo Blog

MARCH 7, 2020

Rachel in her wide career of journalism and events has mastered Trade Shows. Helen’s marketing and events career span of over 20 years. She has been voted one of the top 100 movers and shakers in the UK Event Industry 2016 and a top 10 Event Industry social media influencer. She truly loves her job!

Trade Shows 119

Trade Shows Social Media Consulting B2B 119

The Castle Group

SEPTEMBER 26, 2023

You are also aware that events, when executed successfully, are an essential part of your marketing mix. You realize you should seek the expertise of an outside event management agency to help save time and money, and deliver optimal results. What do event management companies do? Why hire an event management company?

Event Management 52

Event Management Management Sustainability Food and Beverage 52

SpotMe Blog

JUNE 29, 2022

With the right virtual event software , you can turn conferences, trade shows, company-wide events, sales events, and product launches into successful hybrid experiences. . Some event platforms also offer a social media-like functionality, where participants can interact and match up with each other based on their interests.

Event Marketing 130

Event Marketing Marketing Travel Events 130

Social Tables

NOVEMBER 12, 2021

For example, event signage can be used to: Advertise sponsorships Display product information Drive brand awareness Interact with event attendees Guide customers to a location Promote products and events Encourage attendees to share content on social media . The possibilities are almost limitless. .

Advertising 148

Advertising Trade Shows Social Media Event Design 148

GEVME

APRIL 25, 2018

How do you manage your event team? Whether it’s a celebration of your marketing team’s achievements, a new product launch, or taking one hundred team members on an incentive trip to Buenos Aires, all of these wonderful events can be considered corporate events. or clients (trade shows, charity events, etc.).

Corporate Events 224

Corporate Events Event Planning Trade Shows Social Media 224