PCMA Convene

NOVEMBER 29, 2021

An increasing number of organizations are planning for in-person events and trade shows in a living-with-COVID environment. Our world has changed, and meeting with show managers and others — kind of doing that strategy up front — I feel that they will be more prepared to hit the ground running,” she said.

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Stova

APRIL 6, 2023

Though event technology has changed drastically in the last decade, there’s no denying that in-person interactions remain the most impactful way for marketers to forge, build and nurture meaningful relationships with prospects and customers. That’s why focusing on trade show ROI is incredibly important. What Is a Trade Show?

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GEVME

JUNE 22, 2018

From designing the best custom or modular exhibition stands to offering the most exciting or innovative exhibition services, event organisers and marketing professionals focus a lot of their energy on trying to impress trade show attendees. In simple terms, beacons are a location-based technology that utilise Bluetooth signals.

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Expo Logic

JANUARY 4, 2024

Unlock the secrets of successful conference marketing. The post How To Market Your Conference appeared first on Event Management Solutions for Expo Events and Trade Shows | Expo Logic. From digital strategies to early bird discounts, discover proven tactics to boost attendance.

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Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Indeed, events are everything , and at the 22 nd annual Experiential Marketing Summit, April 24-26, at the MGM Grand Las Vegas, we’ll explore why. Kerry Lamont, manager-shows and events at Bombardier told EM.

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Event Age by Swapcard

JUNE 30, 2020

A discussion about the future of trade shows with Cathy Breden, CEO, Center for Exhibition Industry Research; Paulo Octavio Pereira de Almeida, Managing Partner, Live Marketing Brasil; and Baptiste Boulard, CEO, Swapcard.

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Endless Events

JUNE 22, 2018

Running out of trade show ideas for improving your B2B events? If you want to see your trade show attendance and exhibitor count to grow, you need to focus on the experience of the show. Of course, your event has to run smoothly so as not to distract attendees from why they are in the trade show in the first place.

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EventMB

JULY 7, 2016

Digital Marketing Director, a2z. More information about Event Manager Blog’s sponsored posts. To attract newer audiences, to keep bringing back attendees, as well as to provide higher value to exhibiting companies, show organizers need to adopt advanced digital matchmaking and networking solutions. The nature of face […].

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webMOBI

APRIL 29, 2022

The hybrid trade show is a new way to market products and services to potential customers. This type of trade show combines the best features of conventional trade shows and webinars. Hybrid trade shows are interactive and allow attendees to ask questions during presentations.

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PCMA Convene

APRIL 19, 2021

Sean Wargo, AVIXA’S senior director of market intelligence, says of events: “We need to move away from this idea that there’s this calendared moment … it doesn’t make any sense. Sean Wargo joined the nonprofit organization as senior director of market intelligence just as it was in the process of rebranding.

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Event Industry News

OCTOBER 20, 2021

Managing Sponsor Expectations. Acknowledge that you are offering tremendous marketing value to your exhibitors. Best practices when managing exhibitors in a trade show. The Eventscase platform offers marketing and management tools specifically developed for trade shows. In fact, 29.7%

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Ins'Tent

APRIL 4, 2022

One that all businesses look forward to are trade shows, which are a fun and a great way to promote quality products and services to the public and other businesses. . If you’re looking to attend or exhibit at a trade show this year, here is a list of the 11 Top 2022 trade shows in the US that you want to watch out for: .

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Socio Events

NOVEMBER 16, 2022

As we continue to ride the virtual wave that began in 2020, virtual trade shows are more popular than ever. But how do you host a successful virtual trade show? An introduction to virtual trade shows. The benefits of hosting a virtual trade show. Download the guide. The sky’s the limit.

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PCMA Convene

FEBRUARY 1, 2021

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. It’s up to trade-show organizers to keep that spark alive.

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e2m.live

MAY 18, 2020

With physical events and trade shows set to remain on hold for some time yet, more and more companies with a considerable budget for events are going digital. But, how do you realign a multi-day trade show filled with networking and lead capturing opportunities and insightful sessions to the new world of virtual events?

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Event Leadership Institute

DECEMBER 16, 2019

Of all the elements of a trade show strategy, booth design can be the most challenging. Booths are a marketing form factor, so the copy and graphics have to be on message. And the booth has to deliver qualified leads, so it needs to execute on the marketing and sales strategy of the company. Course Domains: I: Marketing.

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Endless Events

AUGUST 10, 2018

To many event professionals, trade show engagement is a worthy but often elusive challenge. After all, how do you dispel the notion that people have about trade shows with its “bland ambassadors” and boring cube booths? Also, learn from the best brands and how they make their trade shows memorable.

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Event Marketer

APRIL 17, 2024

Erin Taylor, Manager-U.S. Experiential, Oatly Oatly, true to how we do things, is completely opposite , says Erin Taylor, the brand’s manager for experiential in the U.S., Now, overseeing Oatly’s experiential marketing for the U.S., Now, overseeing Oatly’s experiential marketing for the U.S.,

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Bizzabo

MAY 15, 2019

Have you considered exhibiting at a trade show? This list of 30 trade show ideas from brands like GE, Amazon, and more will help your company successfully attract visitors. Trade shows have been around for quite a long while and just about every industry has at least one worth attending. 30 Trade Show Ideas.

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EventMB

JULY 31, 2019

More information about the Event Manager Blog’s sponsored posts. Events, conferences, and trade shows are huge investments for businesses that can have a significant impact on business opportunities and revenue growth. The post 4 Reasons Why Events Are the Best Marketing Investment by JiffleNow appeared first on [link].

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EventMB

SEPTEMBER 1, 2016

Digital Marketing Director, a2z. More information about Event Manager Blog’s sponsored posts. The post 5 Trade Show Secrets for Networking Success by a2z, Inc. Blending digital networking with face to face meetings can deliver extended conversations and strengthened relationships. Live events have a challenge.

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Event Marketer

MARCH 29, 2024

“People say that it looks like a wildlife preserve but it’s what our farms look like.” ­­–Niki Haugh, Promotions Marketing Program Manager, Organic Valley If there ever was a trade show that’s all about sampling, it’s arguably Natural Products Expo West that takes place at Anaheim Convention Center each spring.

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Ins'Tent

OCTOBER 4, 2019

So, your trade show is over. Typically, these prospects make a purchase after a trade show is over — not during the main event. Typically, these prospects make a purchase after a trade show is over — not during the main event. Thank visitors for coming to your trade show booth. w attendees h?v?

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Ins'Tent

APRIL 12, 2019

A trade show is a competitive environment. Before your next trade show event, embrace the opportunity offered by custom printed signage to maximize your success. Your trade show marketing extends to every inch of your display. Ideally, your brand colors are set before the trade show.

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Ins'Tent

AUGUST 14, 2019

Every year, millions of people visit trade shows across the United States. Whether it’s a tech expo or comic book convention, the average trade show visitor spends 5.5 The most successful trade exhibits all incorporate the latest technology. With so many trade shows out there, however, competition is fierce.

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Czarnowski

DECEMBER 6, 2017

How do you create a compelling, engaging—and even fun—pharmaceutical trade show exhibit while addressing sensitive medical issues? Prioritize space management. Read the complete article here to learn more about how to step up your pharmaceutical trade show marketing game.

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Event Industry News

NOVEMBER 24, 2023

The latest UFI/BSG report on the trade fair industry in Asia compares regional markets in 2022 when COVID was still affecting many Asian markets with 2019 UFI, the Global Association of the Exhibition Industry, has released the 18th edition of its annual report on the Trade Fair Industry in Asia.

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Ins'Tent

JANUARY 13, 2020

Trade shows! . We’ve gathered the top expos in the country from all fields, so get your calendar out and get ready to start planning your trade show calendar. . With over 2,300 vendors, 23,000 individual retailers, and 9,400 retail stores, if jewelry is your market, you definitely want to be a part of this.

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Event Industry News

JUNE 19, 2019

Shane Hannam, portfolio director at IBTM, commented: “Launching a new event for the Asia Pacific market is not only exciting for the IBTM brand, it is also supported by the fact that the region’s business events industry is expected to see the highest growth rate in the world to reach $441.1bn by 2025.

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Event Marketer

MARCH 18, 2024

Along our journey through the trade show floor, we spotted some big brand names with tech-driven exhibits and some smaller booth footprints with noteworthy, original ideas. The flashing cups are always such a hit that the Service Express team brings them to every trade show. How’s that for results in action?

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ePly

JANUARY 27, 2024

An event marketing plan is integral for tying this all together into one magical experience. Throughout this comprehensive guide, we’ll explore in detail the fundamentals of crafting an effective event marketing strategy that maximizes attendance and engagement while also making sure that the content is a hit.

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CadmiumCD

DECEMBER 29, 2020

We put a page together that makes it easy to review all the pieces of your event puzzle for your 2021 conferences and trade shows. In 2020, conferences and trade shows that used eventScribe for their events got creative with making money and delivering ROI to sponsors. Make sure you have everything you need for success.

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MeetingPool

SEPTEMBER 5, 2018

Innovative Apps That Will Enhance Your Lead Capture Experience Let’s face it — the reason we exhibit at trade shows is for leads, finding prospects and expanding relationships with customers. table goes up, […].

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PCMA Convene

FEBRUARY 19, 2021

SISO (Society of Independent Show Organizers) and UFI, the Global Association of the Exhibition Industry, released a case study to share the challenges faced by Emerald in producing Surf Expo in early January in Orlando. When Surf Expo — the first major B2B trade show in the U.S. Marketing an in-Person Event During COVID.

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Event Marketer

DECEMBER 14, 2022

Juanita Chavarro Arias has joined Event Marketer as its new managing editor. Her experiences covering the world of attractions, theme parks and trade shows will no doubt serve her well as she digs into the world of experiential marketing—another fast-paced industry built on interactivity and engagement.

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Event Marketer

NOVEMBER 9, 2023

Kerry Lamont, Manager-Shows and Events, Bombardier On the surface, the world of private aviation appears centered around convenience, innovation and luxury, but for family-owned Canadian business jet manufacturer Bombardier and its trade show experiences, it’s also about heart. Lamont’s roots at Bombardier run deep.

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ePly

JANUARY 9, 2024

As corporate brand managers have increasing responsibilities to support growth, protect their brand, and create new content, they have little time to manage the planning and logistics of their events. Additionally, with reduced teams post-COVID, outsourcing tradeshow management and other critical roles can ensure a successful event.

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