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Navigating the Future: Top Event Marketing Trends for 2024

IMG

Hey marketing leaders, buckle up because we’re about to dive into the exciting world of event marketing trends for 2024! We are thrilled to share some insights that will not only keep you at the forefront of the industry but also empower you to get more out of your events. But let’s think beyond virtual meetings.

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A Sustainability Pulse Check for Events

PCMA Convene

For a sense of how the business events industry is — or isn’t — embracing sustainability, let’s take a look at three different surveys. Only 17 percent of 340 organizers, who plan corporate, nonprofit, academic, and other kinds of event, said they are featuring sustainability in their program content.

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The Sustainable UK Event Industry in 2050

Gallus Events

The Sustainable UK Events Industry 2050 – A reality or just a dream? The global events industry was valued at USD 886.99 Billion in 2020, and the industry is expected to double in value by 2028 (Verified Market Research 2020). You can download a copy of the report here: The UK Business Events Industry 2050.

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Smart Moves: Marriott Marquis Washington, DC Appoints Sustainability Concierge

Smart Meetings

Stephanie Miller, sustainability concierge, will guide hotel guests to their most sustainable visits Marriott Marquis Washington, DC is one of the District of Columbia’s largest LEED Silver-certified hotels, and true to its green nature, it has rolled out a new sustainability program , right in time for its 10th anniversary.

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Sustainable Stand Design: Resource Design

Event Industry News

At Resource Design SA we design, develop and provide innovative sustainable solutions that offer the exhibitions industry eco-friendly financially viable alternatives. We are introducing this unique product to the UK market to meet the growing demand for more sustainable products. Meeting Rooms. Recyclable.

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IMEX Frankfurt Asks Attendees to Take Pledge on Sustainability

EventMB

As the business events community gathers in Germany for the 20 th anniversary of IMEX Frankfurt, not only is there a focus on reconnecting after being away for two years but on sustainability as well. It uses the UN Sustainable Development Goals as a guide with the help of its sustainability consultants MeetGreen. “We

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Navigating the Top Challenges of Corporate Event Marketing

Attendease

Corporate event marketing has become a critical component of customer acquisition. Despite the unique advantages of corporate events, marketing them can be challenging. Despite the unique advantages of corporate events, marketing them can be challenging. Fortunately, corporate event marketing doesn’t need to be daunting.