Event Marketer

FEBRUARY 20, 2024

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship? No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means there’s always fresh territory to explore.

2024 82

2024 Sponsorships 2023 Sports 82

GEVME

MARCH 24, 2022

From event marketing to sponsorships, the metaverse is likely to set the future of events. To know about this, we invited Michelle Nicole McNabb , Founder & Director of Emenee Marketing N Events , on the third episode of Event Exchange, to shed light on the impact of metaverse on event marketing and sponsorships.

Sponsorships 156

Sponsorships Event Marketing Marketing B2B 156

Event Marketer

APRIL 10, 2023

The appeal is evident: “Picklers” represent a broad demographic for brands to connect with, and as more dollars are being poured into the sport every day, it’s likely that sponsorship—and engagement—opportunities will only get better from here. So you need to approach each group in a different, more customized way.”

Sponsorships 82

Sponsorships Sports Social Media Marketing 82

Guidebook

FEBRUARY 22, 2023

Create new sponsorship relationships and nurture existing ones with an event sponsorship package. Creating an event sponsorship package Creating an effective sponsorship package shows your sponsors the why, how, and what. Imagine, being able to cover all the costs of building your application through sponsorships.

Sponsorships 78

Sponsorships Advertising Event Apps Events 78

Event Marketer

MARCH 1, 2024

s sponsorship kept the good vibes going beyond the festival, too. The company itself donates up to 10 percent of its annual net profits to veteran and first responder groups. s Presenting Sponsorship Made History at Cali Vibes appeared first on Event Marketer. American Weed Co.’s Let’s go.” Agency: Grasslands.

Sponsorships 72

Sponsorships 2024 Apparel Education 72

Event Industry News

JUNE 22, 2020

by Gaia Santoro, Head of the Sponsorship Unit, AIM Group International. Sponsorship professionals are encountering challenges in securing the same investment levels they were used to. A question to conclude with: is it all about sponsorship strategic planning or is it not? Here are our six virtual tips.

Sponsorships 115

Sponsorships Travel Consulting Sustainability 115

Skiddle

NOVEMBER 23, 2023

Established in 2014 by a group of graphic designers who frequented The Gun pub on Well Street in Homerton, Hackney, the club’s mission was to revive the age-old British tradition of pubs nurturing grassroots football teams—a tradition on the verge of extinction in 2023.

Sponsorships 59

Sponsorships Sports 2014 Fashion 59

Prestige Events Magazine

DECEMBER 18, 2023

The Eastside Rooms’ cost of living impact survey reveals that 45% of associations/not for profits are seeing increased difficulty in securing sponsorship for their conferences and events. However, alongside the wider impact on organisers, the survey also explored challenges in sponsorship acquisition.

Sponsorships 45

Sponsorships 2023 Government Sustainability 45

Event Marketer

APRIL 10, 2023

Consumers’ interest in the sport is booming—and that translates to big-time sponsorship opportunities for brands who take the time to understand who the fans are and how to speak to them authentically. So we tapped two brands that jumped on sponsorships early to find out what they’ve learned.

Sports 81

Sports Sponsorships 2023 2021 81

Endless Events

APRIL 27, 2023

In-kind sponsorships are relationships where a business sponsors an event by providing free goods or services rather than a financial contribution. So can in-kind sponsorships for events help you meet your event goals? The one organization I worked for that did a ton of event sponsorships had a sales department that did the selling.

Sponsorships 71

Sponsorships Negotiating Food and Beverage Events 71

Event Marketer

DECEMBER 20, 2023

Patricia Dukofsky, Interactive Entertainment Group What do you do and what do you offer? I proudly stand at the forefront of experiential marketing with Interactive Entertainment Group. into our interactive gaming wall for its soccer sponsorship. What event type has seen the most growth in 2023?

Entertainment 52

Entertainment 2023 Sponsorships Sports 52

Endless Events

JUNE 5, 2020

?? The Best of the Best: Sponsorship Series: A Guide To Virtual Event Sponsorships Part I: Deals & Packages. More Sponsorship Ideas: 15 Virtual Event Sponsorship Ideas: Get Creative! ? Our community of event planners is a group of people that is constantly on the go. The Power of Sponsorships.

Sponsorships 77

Sponsorships Travel 2020 Negotiating 77

PCMA Convene

MAY 7, 2020

How can digital events create sponsorship opportunities like the 2nd AAT-AD/PD Focus Meeting 2020 did (above)? Does anyone have any sponsorship benefit ideas you are offering for virtual conferences?” Event planners explored the topic in a recent PCMA Catalyst forum post. Here’s a sampling from a recent Catalyst discussion.

Sponsorships 85

Sponsorships 2020 Events Conference 85

Stova

MARCH 17, 2023

The Complete Guide to Event Sponsorship Many event professionals understand the importance of putting on an event with sponsorships but still struggle with developing a strategic approach to securing sponsors. At their best, sponsorships raise the brand value of both parties and reinforce their heritage and visions for the future.

Sponsorships 40

Sponsorships 2023 Negotiating Sustainability 40

Attendease

SEPTEMBER 6, 2023

Provide all the details participants need on speakers, agenda, schedules, directions (if hybrid) and sponsorship opportunities. Send a series of targeted emails to your existing subscribers and attendees highlighting relevant event details, speakers, and special offers that align with each group’s interests.

Event Marketing 396

Event Marketing Marketing Social Media Advertising 396

Eventory

FEBRUARY 12, 2019

Heineken, one of the key players of the brewing industry, placed a bet on event marketing and implemented a master plan of beer sponsorship at Coachella Festival. Why alcohol sponsorship for events like Coachella is the perfect fit for marketing to a wide Millennial audience. Groups like Millennials value honesty and authenticity.

Sponsorships 79

Sponsorships Advertising Social Media Marketing 79

Socio Events

MAY 21, 2020

The virtual landscape can potentially offer your sponsors MORE value, a better revenue model, and the potential to grow your long-term sponsorship offerings. Multiple touchpoints provide the opportunity to package groups of virtual events, creating more exposure for sponsors as each event can be individually targeted.

Sponsorships 52

Sponsorships Social Media Event Apps Speakers 52

Event Marketer

MARCH 28, 2024

Cyndie Wang, VP-Global Sponsorships and Brand Experience, Hewlett Packard Enterprise (HPE) No two days are ever the same for Cyndie Wang. That same “high-performing” group remains intact today, having only grown and become more tight-knit under Wang’s leadership.

2015 94

2015 Sponsorships Sports Sustainability 94

Event Industry News

MAY 12, 2020

AIM Group International carried out a survey to understand if and how pharmaceutical and biomedical companies should invest in the sponsorship of digital events. AIM Group International, a company specialised in congresses, events and communication, published today the results of the survey “ Sponsoring events during the Covid Crisis”.

Sponsorships 90

Sponsorships 2020 Conference Events 90

Event Industry News

JUNE 16, 2021

AIM Group International, a company specializing in congresses, events and communication, publishes today the results of the survey Events in-person, hybrid or digital? The survey can be downloaded from the AIM Group website. Trends and perspectives from the Sponsors.

Sponsorships 90

Sponsorships 2021 Events Marketing 90

Eventmobi

JUNE 12, 2023

Pros: Multiple options for attendees Can reach an audience locally and from afar Many accessibility options Mixed revenue opportunities, best of both worlds Cons: Often more complex to organize More expensive tech considerations Can feel like two separate events One group might be privileged Are In Person Events Better than Virtual Events?

2023 195

2023 Sponsorships Insurance Event Apps 195

Smart Meetings

FEBRUARY 27, 2023

While sponsorships have been prevalent for a long time, further information about the popularity of digital and print options might surprise you. Also, 83% of exhibitors have purchased at least one sponsorship from 2017-19. Provide exclusive or a finite number of sponsorship opportunities. Optimize each for SEO.

Conference 111

Conference Sponsorships Trade Shows Insurance 111

Eventmobi

NOVEMBER 2, 2023

Examples include advertising, management fees, registration, sponsorship, etc. Step 4: How to Secure Event Sponsors Securing the right sponsors can make or break your event — and the right sponsorship levels can exponentially raise your chances of success! Create a sponsorship deck. Identify your sources of revenue.

Conference 195

Conference Sponsorships Speakers Advertising 195

Eventmobi

JUNE 28, 2018

Depending on the type of event, sponsorships are typically a significant contributor to the overall generated revenue. With your sponsorships investing such a hefty portion of their marketing budget towards your event, it’s crucial that you provide them with metrics that prove the value and success of the sponsorship.

Sponsorships 207

Sponsorships Event Apps Fashion Events 207

Attendease

APRIL 11, 2024

Retained attendees are likely to act as brand advocates for your company and your events, which can help increase attendees and boost revenue through registrations and sponsorships. Setting up video calls around shared industries or professional roles is another way to network with small groups who have common ground.

Social Media 195

Social Media Sustainability Sponsorships Management 195

Eventmobi

SEPTEMBER 29, 2022

Bruce Rosenthal, founder of the Partnership Professional Network, explains what you need to know now about structuring association sponsorship programs to win. Sponsors have expressed concerns like: “Recognition is probably the least important driver of sponsorship value.” “Our Download our Sponsorship Strategy Guide!

Sponsorships 273

Sponsorships Education Banking Social Media 273

Expo Logic

FEBRUARY 5, 2020

Generating sponsorship revenue is crucial to the success of your event, and the success of your organization. Discover how to develop a sponsorship strategy, the revenue power of event technology and pre-event, onsite, and post-event methods to generate dollars. We’ve outlined the first few strategies right here.

Sponsorships 36

Sponsorships Event Technology Technology Event Tech 36

Expo Logic

FEBRUARY 5, 2020

Generating sponsorship revenue is crucial to the success of your event, and the success of your organization. Discover how to develop a sponsorship strategy, the revenue power of event technology and pre-event, onsite, and post-event methods to generate dollars. We’ve outlined the first few strategies right here.

Sponsorships 36

Sponsorships Event Technology Technology Event Tech 36

PCMA Convene

APRIL 28, 2020

As for pricing sponsorships: This appears to be the Wild, Wild West right now. For example, you could set up quadrants on the floor and assign groups of attendees to only traffic a given area for a given time slot. Sponsors and exhibitors are finding letting go of their long-term behaviors challenging.

Sponsorships 123

Sponsorships Contracts Trade Shows Meeting Planning 123

Event Industry News

MARCH 28, 2022

Academy Music Group has now invested significantly to breathe new life into the much-loved venue and improve the versatility, quality and flexibility of future live events and performances with investment in a brand-new, state-of-the-art retractable seating system, major restoration works and enhancements in house sound and lighting production.

Sponsorships 52

Sponsorships Venues 2022 2019 52

Socio Events

JUNE 10, 2020

Below is an excerpt of Corey’s Q&A on Engaging Sponsorship Activations, as well as an additional Q&A on the Power of Community. Gaining sponsor buy-in early, and giving them skin in the game often leads to additional sponsorship revenue. Can you tell us of some examples of cool sponsorship activations?

Sponsorships 52

Sponsorships Event Apps Tech 2020 52

Attendease

APRIL 14, 2023

By sending well-crafted marketing emails you can regularly check-in with your audience, increase registrations , secure sponsorships and speakers, and grow your brand visibility. Different groups of people will require different messages to feel motivated by your content. Let’s begin! Companies who sponsored your last event.

Marketing 195

Marketing Sponsorships Speakers Events 195

Event Industry News

JANUARY 21, 2020

AIM Group International, a leading company specialised in congresses, events and communication, is proud to announce that 2019 was a successful year, with very positive results reflecting the huge number of events organised during the year.

2019 52

2019 Management 2020 Sponsorships 52

Exhibitor Magazine

FEBRUARY 8, 2023

Exhibitor Group, the award-winning leader in trade show and corporate event marketing education and publisher of EXHIBITOR magazine, ROCHESTER, MN.

Sponsorships 50

Sponsorships Trade Shows Corporate Events Education 50

Velvet Chainsaw

FEBRUARY 27, 2023

Hotels are raising rates for both leisure and group business as they are currently experiencing strong demand in many markets. exhibitors are funding these higher expenses by sending fewer staff, opting for smaller booth space and/or decreasing their sponsorship investment. in group hotel rates, with a 7.8%

2023 222

2023 Food and Beverage 2022 Transportation 222

Event Industry News

APRIL 23, 2020

With this in mind, Eventist Group is leading plans for a series of nationwide events to show its gratitude and to celebrate the country’s NHS heroes. . The sponsorship raised will enable Eventist Group to bring to life a fitting celebration for the NHS heroes at the end of this year or the beginning of 2021.

Sponsorships 52

Sponsorships 2021 Hospitality Government 52

PCMA Convene

OCTOBER 10, 2023

Whatever Media Group) Here’s a step-by-step guide for auditing and refreshing your sponsorship menu. RELATED: New Rules for Conference Sponsorship Pricing First Right of Refusal One of the most important attributes of a successful sponsorship program is to have fewer, but bigger investors.

Advertising 105

Advertising Sponsorships 2023 Consulting 105