Event Marketer

APRIL 10, 2023

The appeal is evident: “Picklers” represent a broad demographic for brands to connect with, and as more dollars are being poured into the sport every day, it’s likely that sponsorship—and engagement—opportunities will only get better from here. So you need to approach each group in a different, more customized way.”

Sponsorships 80

Sponsorships Sports Social Media Marketing 80

Event Marketer

MARCH 1, 2024

s sponsorship kept the good vibes going beyond the festival, too. The company itself donates up to 10 percent of its annual net profits to veteran and first responder groups. So for the event, the brand collaborated with Cali Vibes on a festival t-shirt, with 100 percent of all profits donated to Stop Soldier Suicide.

Sponsorships 73

Sponsorships 2024 Apparel Education 73

Event Marketer

APRIL 10, 2023

Consumers’ interest in the sport is booming—and that translates to big-time sponsorship opportunities for brands who take the time to understand who the fans are and how to speak to them authentically. So we tapped two brands that jumped on sponsorships early to find out what they’ve learned.

Sports 79

Sports Sponsorships 2023 2021 79

Endless Events

APRIL 27, 2023

As event professionals, we’re constantly striving to create meaningful experiences for attendees and stakeholders while working within limited resources and a budget. In-kind sponsorships are relationships where a business sponsors an event by providing free goods or services rather than a financial contribution. Let’s dive in!

Sponsorships 71

Sponsorships Negotiating Food and Beverage Events 71

GEVME

JULY 4, 2018

If no one heard about your event, it never really happened. Event marketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. But it’s obviously not the only reason you should fall in love with event marketing. Sponsorship targets.

Event Marketing 159

Event Marketing Marketing Social Media Events 159

Event Marketer

DECEMBER 20, 2023

Patricia Dukofsky, Interactive Entertainment Group What do you do and what do you offer? I proudly stand at the forefront of experiential marketing with Interactive Entertainment Group. into our interactive gaming wall for its soccer sponsorship. What event type has seen the most growth in 2023?

Entertainment 52

Entertainment 2023 Sponsorships Sports 52

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list.

Event Marketing 120

Event Marketing Marketing Social Media Advertising 120

Event Marketer

DECEMBER 20, 2023

Ellison, Event Marketing Strategies Tell us about the history of your company. Founded in 1981, Event Marketing Strategies was ahead of the experiential marketing curve, considered an OG in this industry. We also represent two event properties – selling and implementing sponsorship programs.

2023 52

2023 Event Marketing Marketing 2024 52

Eventory

FEBRUARY 12, 2019

When dealing with products that have additional restrictions in terms of marketing practices the struggle becomes even more real. Heineken, one of the key players of the brewing industry, placed a bet on event marketing and implemented a master plan of beer sponsorship at Coachella Festival. How did it go? Let’s find out.

Sponsorships 79

Sponsorships Advertising Social Media Marketing 79

SpotMe Blog

JUNE 29, 2022

You might also be able to track down partners for the virtual event that can help cut costs, like a company that can help with live streaming, or offer reduced rates for virtual sponsorship opportunities. Reduced rates mean you might be able to recruit more sponsors than a live event would. . appeared first on SpotMe.

Event Marketing 130

Event Marketing Marketing Travel Events 130

Event Marketer

MARCH 28, 2024

Cyndie Wang, VP-Global Sponsorships and Brand Experience, Hewlett Packard Enterprise (HPE) No two days are ever the same for Cyndie Wang. But Wang’s closest partners through all of the events and projects on her plate are the people on her own team—one she’s built up since her start with HPE in 2015.

2015 94

2015 Sponsorships Sports Sustainability 94

Event Industry News

JUNE 16, 2021

AIM Group International, a company specializing in congresses, events and communication, publishes today the results of the survey Events in-person, hybrid or digital? The survey can be downloaded from the AIM Group website. Trends and perspectives from the Sponsors.

Sponsorships 89

Sponsorships 2021 Events Marketing 89

Exhibitor Magazine

FEBRUARY 8, 2023

Exhibitor Group, the award-winning leader in trade show and corporate event marketing education and publisher of EXHIBITOR magazine, ROCHESTER, MN.

Sponsorships 49

Sponsorships Trade Shows Corporate Events Education 49

SmartMeetings

AUGUST 31, 2020

There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era Event Marketing Plan. More : How to Create a COVID-era Event Marketing Plan. Think Virtual First .

2021 138

2021 Event Marketing Marketing Technology 138

Attendease

APRIL 14, 2023

Event email marketing is one of the most powerful online strategies you can use to promote events. By sending well-crafted marketing emails you can regularly check-in with your audience, increase registrations , secure sponsorships and speakers, and grow your brand visibility. Let’s begin!

Marketing 195

Marketing Sponsorships Speakers Events 195

Event Industry News

JANUARY 21, 2020

AIM Group International, a leading company specialised in congresses, events and communication, is proud to announce that 2019 was a successful year, with very positive results reflecting the huge number of events organised during the year.

2019 52

2019 Management 2020 Sponsorships 52

Expo Logic

FEBRUARY 5, 2020

Generating sponsorship revenue is crucial to the success of your event, and the success of your organization. Your event has a long lifecycle, and numerous opportunities to generate dollars. Uncover valuable ways to tap all your touchpoints at every stage of the event to sell sponsors.

Sponsorships 36

Sponsorships Event Technology Technology Event Tech 36

Expo Logic

FEBRUARY 5, 2020

Generating sponsorship revenue is crucial to the success of your event, and the success of your organization. Your event has a long lifecycle, and numerous opportunities to generate dollars. Uncover valuable ways to tap all your touchpoints at every stage of the event to sell sponsors.

Sponsorships 36

Sponsorships Event Technology Technology Event Tech 36

Eventmobi

SEPTEMBER 29, 2022

Bruce Rosenthal, founder of the Partnership Professional Network, explains what you need to know now about structuring association sponsorship programs to win. Sponsors have expressed concerns like: “Recognition is probably the least important driver of sponsorship value.” “Our Download our Sponsorship Strategy Guide!

Sponsorships 273

Sponsorships Education Banking Social Media 273

Eventtia

APRIL 1, 2022

Ticketing has always been a core aspect of any event marketing strategy, but in a hybrid event, setting up the right ticket prices can be even more challenging since, again, you are dealing with two different audiences. early birds, discounts for those who have attended your past events, group discounts, etc.)

Event Marketing 62

Event Marketing Marketing 2022 Social Media 62

Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. But it can also be a much more layered process, with social, lead generation, all the basics, demographics, age groups, and purchase power, when they’re looking to buy to determine whether the show was successful.

2024 108

2024 Marketing Trade Shows Sponsorships 108

CadmiumCD

AUGUST 28, 2019

Let’s make one thing clear: all your event stakeholders can be considered influencers, advocates, and fans. They need to be involved in your event marketing strategies. And your participants – they’re the biggest and most powerful group in your community. Mobilize your speakers as event marketing partners.

Event Marketing 80

Event Marketing Marketing Social Media Speakers 80

Event Marketer

JULY 31, 2023

On-site activations are befitting of the British palette for low-key sponsorships. The brand has its sights on activating The Hill in other markets. Agency: TXG (The Experiential Group). Fans at ‘The Hill in New York’ appeared first on Event Marketer.

Sponsorships 84

Sponsorships Sports Social Media Marketing 84

Nunify

MAY 9, 2023

As per a study conducted by Freeman & Event Marketer 98% of of marketers use data to secure budget And when it comes to marketing channels, event marketing is highly coveted. Effective event data tracking, reporting, and analysis is the backbone of a successful event marketing strategy.

Event Apps 52

Event Apps Sponsorships Event Marketing Marketing 52

Event Marketer

OCTOBER 17, 2022

And it’s the mindset Yahoo is assuming as it steps up its efforts to back both its LGBTQ+ employees and consumer audiences through live experiences, a content platform and dedicated resource groups. The brand’s global “Let’s Glow” Pride sponsorship campaign kicked off this year in June in Washington, D.C., and wraps Oct.

Sponsorships 75

Sponsorships Events Marketing Event Marketing 75

Event Marketer

APRIL 18, 2024

But beyond the music is a swell of brand activity that may serve as a barometer for festival trends to come, so we rounded up some of the top Coachella 2024 experiential marketing ideas. More on Festival Sponsorship: How American Weed Co.’s Two other brand partners added to the atmosphere: Pizza Hut and prebiotic soda brand poppi.

2024 99

2024 Marketing Food and Beverage Sponsorships 99

Event Industry News

AUGUST 20, 2020

The Masterclass already has an impressive list of registrations with senior marketers from top organisers including Reed Exhibitions, Bauer Media, Centaur Media, Informa, Easyfairs, MCI Group and Ocean Media. Tickets cannot be purchased for the Exhibition Marketer’s Masterclass.

Marketing 113

Marketing Sponsorships Trade Shows 2020 113

Event Industry News

APRIL 18, 2023

The Association of Event Venues (AEV) is pleased to announce its new technology partnership with Momentus Technologies for 2023. Momentus Technologies will have the ability to input into working group meetings, in particular the cross-association Technology working group, AEV Event Managers and Finance groups given subject matter and need.

Technology 57

Technology Sponsorships 2023 Event Management 57

Eventmobi

MAY 18, 2020

Creating online networking opportunities in your Virtual Space is easy both one-on-one and in groups. Encourage group discussions and live chat to foster networking. Add fun gamification challenges throughout your event or across your virtual event series. Ticket sales are not the only way to monetize your online event.

Speakers 195

Speakers Sponsorships Events Event Apps 195

Event Marketer

FEBRUARY 29, 2024

Agency: Studio Wyse, graphic design) Related Stories: Pinterest and Anthropologie Host a Trendy Holiday Showhouse Based on User Data 2024 Food & Beverage Trends to Inspire Your Event Menus The Brief: Weed Sponsorships and Predictive Palettes 1. It’s a “search, save, shop” cycle that is happening across age groups.

Food and Beverage 91

Food and Beverage 2024 Retail Sponsorships 91

Event Marketer

JANUARY 31, 2024

Agencies: Civic Entertainment Group, studio and activation; Civic Entertainment Group PR, p.r.) Photo credit: Audible CHASE SAPPHIRE Star-studded cast parties and film panels featuring the likes of Jesse Eisenberg, Pedro Pascal and Julia Fox, as well as cardmember events, were on the agenda at Chase Sapphire on Main this year.

2024 115

2024 Marketing Entertainment Apparel 115

Event Marketer

MARCH 15, 2024

Learning directly from brand-side marketers elevates the conversation and gives you the kind of business insight that can transform your events into your organization’s most strategic marketing tool. #21. Smart Sponsorship Activation Strategies Long gone are the days of sponsoring an event with some swag and signage.

2024 52

2024 Marketing Trade Shows Sponsorships 52

Attendease

NOVEMBER 18, 2021

You can justify a healthy ticket price for your virtual event when you give attendees an exciting opportunity to connect with peers in a meaningful way. Exclusive touch points with experts: The chance to connect with experts privately or in small groups can be a huge selling point for attendees that value one-on-one time or exclusivity.

2022 366

2022 Social Media Advertising Financial 366

Attendease

DECEMBER 13, 2023

Early and enthusiastic marketing gets attendees excited to register right away. Thoughtful healthcare event planning ahead of time prevents headaches later on. Healthcare Event Marketing Strategies Promoting your healthcare event in a crowded industry takes creativity. Signage, lanyards, charging stations, etc. —

Healthcare 195

Healthcare Event Ideas Food and Beverage Social Media 195

Event Marketer

FEBRUARY 22, 2022

And thanks to show partner HILTI’s renewable electricity sponsorship, WOC’s use of sustainable energy sources saved an estimated 204 tons of CO2e (or Carbon Dioxide Equivalent, the standard for measuring carbon footprints). But eliminating carpeting has sustainability implications for event marketers in many industries to consider. “We

Sustainability 113

Sustainability Sponsorships Trade Shows 2022 113

Endless Events

MARCH 24, 2022

While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics. We’ve outlined several in each group. Website traffic by promo codes: see which sponsors or promo codes drove the most traffic to your event website.

Social Media 133

Social Media Financial Sponsorships Speakers 133

Event Marketer

NOVEMBER 6, 2023

The Black Magic Reimagined community, and the world at large, have experienced remarkable change in the last five years, so we caught up with Marty McDonald, founder at Boss Women Media Group, which established and operates the summit, for insights on how the team evolved the experience to make this year’s event the biggest and best yet.

2024 107

2024 Sponsorships Financial Education 107