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How Lacoste’s Miami Open Sponsorship Mixes Tradition with New Experiences

Event Marketer

John Lynch, Trade Marketing Manager, Lacoste North America Lacoste once again took over a VIP hospitality suite to engage key stakeholders. We’ve been evolving the Miami Open [activations] over the years,” says John Lynch, trade marketing manager at Lacoste North America. “The

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3 tips for reinvigorating your event sponsorship program

Eventbase

Sponsorship sales make up a significant chunk of the production budget of most enterprise events. Therefore, it’s incredibly important that sponsors have a good experience at your event and return year after year. Here are three innovative ways to breathe new life into your sponsorship programs: 1.

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14 Best Event Management Software Solutions for 2024

Eventmobi

Whether you need an all-in-one solution or a tool for specific event needs, you can use event software for any aspect of managing your next conference, trade show, association meeting, workshop, or fundraising event. We’ll cover: What Is Event Management Software? What Is Event Management Software?

2024 195
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The Biggest Takeaways from the Global Event Forum – #EventIcons Episode 154

Endless Events

For the second time ever, the International Live Event Association (ILEA) held the Global Events Forum in August 2018 in Denver, Colorado. The forum brought together 30 of the brightest and biggest influencers in the events industry to delve deep into issues, challenges, and opportunities facing the event industry today.

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2019 Marketing Conferences: The #1 Marketing Events Guide

Bizzabo

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. Expo - A global event that strives to promote progress and foster cooperation.

2019 81
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Your guide to event marketing: Everything you need to know in 2022

Socio Events

However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. After all, in-person, hybrid, and virtual events rarely sell themselves, no matter how engaging or exciting they might be. To simplify the process, here’s what you need to know about marketing and event promotion.

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Event Techonology Awards 2020 Meet the Judges: Aleksandra Panyukhina

Event Industry News

The Event Technology Awards celebrate the successful development and implimentation of technology in the events industry. The judging panel for the awards is a stellar line-up of experts and we’d like to introduce them to you in our Meet the Judges series, this week we present Aleksandra Panyukhina, head of event marketing at Userlane.

2020 80