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How Lacoste’s Miami Open Sponsorship Mixes Tradition with New Experiences

Event Marketer

A multipronged sponsorship spanning almost a decade has led the luxury sports fashion brand to bank some annual traditions while bringing forward new experiences this year for tennis fanatics under its Le Club Lacoste membership program. Lynch says Lacoste sees the Miami Open as a global event, with the U.S. Agency: Factory 360.

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Use Event Sponsorships To Stretch Your Budget Dollars Further

Maritz Global Events

The search for innovative ways to reduce your event’s costs and increase revenue is not a new concept. Neither is the use of event sponsorships to achieve these goals. It’s the perfect way to meet the needs of attendees who crave new menu options with sponsors who want to showcase their food service offerings.

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3 tips for reinvigorating your event sponsorship program

Eventbase

Sponsorship sales make up a significant chunk of the production budget of most enterprise events. Therefore, it’s incredibly important that sponsors have a good experience at your event and return year after year. Here are three innovative ways to breathe new life into your sponsorship programs: 1. Image via Microsoft.

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The Biggest Takeaways from the Global Event Forum – #EventIcons Episode 154

Endless Events

For the second time ever, the International Live Event Association (ILEA) held the Global Events Forum in August 2018 in Denver, Colorado. The forum brought together 30 of the brightest and biggest influencers in the events industry to delve deep into issues, challenges, and opportunities facing the event industry today.

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Event Techonology Awards 2020 Meet the Judges: Aleksandra Panyukhina

Event Industry News

The Event Technology Awards celebrate the successful development and implimentation of technology in the events industry. The judging panel for the awards is a stellar line-up of experts and we’d like to introduce them to you in our Meet the Judges series, this week we present Aleksandra Panyukhina, head of event marketing at Userlane.

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Eventscase Monthly News Round-Up March 2024

Eventscase Blog

It was a gala full of music, humour and unbridled positive energy that highlighted the great work done by event agencies. It was a collaboration done under the global sponsorship that unites Eventscase with AEVEA. Our entire management team was present at the Gran Teatro Caixabank Príncipe Pío in Madrid for this event.

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3 Lessons on Pivoting to COVID-Era Virtual Meetings

SmartMeetings

Meeting planners also learn by watching others doing. That is why, in this time of repackaging grand destination programs to fit onto confined computer screens, a great way to avoid mistakes is to study how our peers are shape-shifting to meet COVID-era standards. The team is still working on the sponsorship model.