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Organizing a Pop-up Event: 4 Keys to Success

Eventmobi

Pop-up events have been around for some time, especially in the retail sector and recently pop-ups have become increasingly popular among restaurants and art galleries. In this post, we’ll explore the keys to a successful pop-up event: The Right Venue. The Right Venue. Smooth Logistics. Event Technology. Smooth Logistics.

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Confection Convention: Sweets & Snacks Expo Returns as First Post-Pandemic Food Show

Event Marketer

The Sweets & Snacks Expo—a gathering that draws the biggest brands in candy, chocolate and snack foods sold at major retailers—made a sweet return as the first post-pandemic food show, taking place June 23-25 at the Indiana Convention Center in Indianapolis. Agency: MSM , Webster, NY.

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New and Renovated: Bigger and Better Than Ever

Smart Meetings

Unique venues for meetings with charm From coast to coast, meeting venues and hotels renovate and debut expanded, redesigned meeting spaces. Visitors have their pick out of 18 different restaurants, bars and retail outlets. The venue now includes a second floor and expands available space to 23,800 sq. Over 100,000 sq.

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Corporate Event Themes: 45+ to Choose From

Attendease

For instance, outdoor retailer REI goes for nature-inspired themes like “Reach the Peak” for its employee summits. Food Truck Alley Bring a fun, lighthearted vibe to your next event with food trucks. Set up a variety of cult favorite trucks and carts outside your office or event venue.

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Why Coke Launched a Proprietary ‘Sips & Sounds’ Music Festival in Austin

Event Marketer

We want to figure out how to make that more relevant to the fans and consumers, and while doing so, use this event as an asset, as a platform to engage other parts of the business like customers, retailers and our internal employees, as well.” For attendees, a highlight of the festival was the newly launched Coke AI Studio activation.

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Make More Sales with Pop-up Events

Attendease

Pop-up retail events - commonly known as flash retailing - are an emerging marketing tool used by brands to boost their sales. The appeal of flash retail grants a sense of adventure to your shopping trip, aligning with changing trends in how consumers spend their money - looking more for experiences than products.

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Small Meetings: F&B Insights from a Supplier

Smart Meetings

Food and beverage costs are increasingly taking a bigger slice of the meeting budget. Patrick Berwald, vice president of food and beverage for Benchmark Global Hospitality , offered some, ahem, food for thought about F&B for small meetings. What are some of the reasons for the increase in F&B cost?