Planning Pod

APRIL 12, 2023

Whether you’re looking to amp up your organic social media strategy, gain inspiration for your next event, or just stay ahead of the curve on industry news, these 8 accounts are worth following and engaging with across social networks. Follow them for social media event promotion, experiential marketing ideas, and hashtag inspiration.

Social Media 147

Social Media Education Event Planning Event Marketing 147

Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. The experiences we create today are going to shape the future.”.

Marketing 124

Marketing Food and Beverage Sponsorships Tech 124

MeetingsNet

FEBRUARY 21, 2023

The Professional Convention Management Association is now supporting ECA’s work speaking out on the importance of business events for economic growth and job creation. events, a strong future workforce, and a more sustainable industry.

Conference 98

Conference Trade Shows 2021 Sustainability 98

Event Marketer

JULY 12, 2021

The following insights were derived from the Event Marketer x Mosaic EventTrack 2021 industry forecast, AnyRoad’s Experiential Trends 2021 report, Northstar Meetings Group’s May 2021 Pulse Survey and Bizzabo’s Q2 2021 Virtual Events Benchmark Report. But the continued desire for virtual events can’t be downplayed.

2021 130

2021 2020 Event Marketing Hotels 130

Marketo Events

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

Marketing 167

Marketing Social Media Retail Advertising 167

Event Marketer

OCTOBER 11, 2021

Much of this revival can be attributed to experiential retail tactics. Along with the shift towards experiential retail have come changes in how shoppers want to be engaged in person. Consider Zara, which developed an experiential initiative called Store Mode that rolled out this summer. It’s a win-win. Agencies George P.

Retail 118

Retail Sports Apparel Education 118

Event Marketer

FEBRUARY 12, 2024

How brands can tap into the World Economic Forum’s Annual Meeting in the Swiss Alps For a small ski town in the Swiss Alps, Davos packs a big punch. Since 1971, it’s been home to the World Economic Forum’s (WEF) Annual Meeting, an international conference for collaborative, public-private discussions on global challenges.

2024 74

2024 Marketing Sustainability Conference 74

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

SpotMe Blog

APRIL 28, 2022

As the effects of the pandemic begin to ease, hybrid events are becoming a go-to event type for more and more industries. To ensure a smooth event is achieved, companies can’t just hope and pray for things to go right, they need certainty. What are Hybrid Event Management Companies? . Meetings & Incentives .

2022 147

2022 Event Management Management Social Media 147

Event Farm

SEPTEMBER 29, 2016

Over the next month we'll be traveling across the country to host educational, intimate events, offering attendees the chance to network with peers and learn from industry experts about the future of event and experiential marketing. Interested in attending? Already registered?

2016 165

2016 Education Travel Technology 165

Event Farm

JANUARY 5, 2023

A new year is here and event planners everywhere are looking ahead to the future of the event industry. Here are the top trends that I’m predicting will shape the future of 2023 event experiences. 1) Experience-First Events. 1) Experience-First Events. In 2023, you can expect to see: .

2023 234

2023 Banking Sustainability Social Media 234

Event Marketer

FEBRUARY 23, 2023

Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas. The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21 st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next.

2023 70

2023 Marketing Sustainability Event Marketing 70

Event Farm

MARCH 2, 2023

Event tech plays a significant role in shaping how events are planned and executed. Fortunately, during Crafting the Event Experience Part 6, Ryan Costello, Event Farm co-founder, and Chief Strategy Officer at MemberSuite discussed the world of event tech including what event planners need to consider and pay attention to.

Tech 243

Tech Event Tech Airlines 2023 243

MeetingsNet

AUGUST 3, 2023

Freeman strengthens its corporate presence with an agency pick-up; EventMobi buys a virtual-events platform to boost its hybrid-meeting abilities; and Hopin sells its core products to a videoconferencing competitor. We’re thrilled to welcome Run the World and immerse them in the full value of hybrid events.”

2019 98

2019 Trade Shows 2020 2022 98

Eventscase Blog

OCTOBER 25, 2023

As we move toward the close of a pivotal year, we are pleased to share the most significant updates happening at Eventscase and the event tech industry in general. Event Organisers Summit We began the month in London at the Event Organisers Summit which is an event organised by Forum Events & Media Group.

2023 59

2023 Event Tech Tech Technology 59

Event Marketer

OCTOBER 30, 2023

” –Tara Reilly, VP-Experiential and Partnerships, Vox Media A trio of tech journalists served as event co-hosts this year, replacing veteran Kara Swisher, who stepped down from the role. But one thing didn’t change: Vox’s strategic approach to the event as “live journalism.” The invitation-only conference, hosted Sept.

Conference 97

Conference Tech 2024 2023 97

Expo Pass

JULY 25, 2022

Event planning podcasts are everywhere, on every topic you can think of. In fact, we found literally thousands of podcast episodes for event planners streaming right this second! But what can planners really learn from people just sitting around talking about events? Event Cast. That’s not planning!

Advertising 112

Advertising Marketing Event Planning Events 112

Event Marketer

SEPTEMBER 28, 2021

Our annual guide to the top 100 agencies serving the event marketing industry. It’s year two of a global pandemic that has systematically, with every wave, challenged the event industry and stretched its players’ creativity and patience more than anyone ever thought possible. And it’s paying off. It’s a trickle-down effect.

2021 137

2021 Entertainment 2020 Event Marketing 137

GEVME

JULY 29, 2020

GEVME Live partners with world-leading remote simultaneous interpreting platform Interprefy, to bring remote simultaneous interpreting to the global digital events industry. – Developed by GlobalSign.in, GEVME Live is a fully-customizable, secure platform for digital events, conferences and exhibitions.

Travel 156

Travel Technology Conference 2020 156

Smart Meetings

MARCH 4, 2024

A community of female leaders built on welcoming others emphasizes the power of belonging The announcement of the 2024 Smart Women in Meetings Award winners that went out Friday swelled the ranks of leaders honored to more than 1,000 strong. She loved everything about the business. As a female publisher 22 years ago, she was utterly alone.

2024 98

2024 Meetings Tourism Hospitality 98

Event Marketer

DECEMBER 15, 2023

As trade show properties move to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new energy.

2023 90

2023 Trade Shows Retail Automotive 90

Event Farm

OCTOBER 17, 2016

Thanks to the rapid development of new technology, the event and experiential marketing field is constantly in flux. finding the event marketing software that best suits your needs to incorporating virtual reality into your events, there are always new tools and technology that help take experiential marketing to the next level.

2017 100

2017 Marketing Event Marketing Technology 100

SpotMe Blog

MAY 11, 2023

On the hunt for the top medical communications companies to help you run better life science events? Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results.

Healthcare 246

Healthcare 2002 Education Consulting 246

Event Marketer

SEPTEMBER 27, 2021

To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights. Event Marketer: Why is the US Open an effective platform for engaging consumers? Event Marketer: Why is the US Open an effective platform for engaging consumers?

Sponsorships 98

Sponsorships Food and Beverage Sports 2021 98

Event Marketer

JANUARY 16, 2023

5 to 8, Reddit brought its communities and conversations to life through an interactive “Reddit Future Tellers” house of clairvoyance. 5 to 8, Reddit brought its communities and conversations to life through an interactive “Reddit Future Tellers” house of clairvoyance. For its first activation at CES, held in Las Vegas from Jan.

2009 88

2009 2010 Transportation Fashion 88

Smart Meetings

SEPTEMBER 29, 2023

To her, being an event professional is much in the same vein. You need creative vision, planning and organization, budget management, marketing, promotion, collaboration, adaptability, time management and, of course, the ability to create a memorable experience,” she says. There, she began working closely with the event planner. “As

Education 98

Education Healthcare Advertising Speakers 98

Event Marketer

OCTOBER 9, 2023

Event profs discuss how they’re leveraging GenAI, risks and responsibilities, and the tech’s current limitations When we polled the experiential marketing community in March on how artificial intelligence is impacting the industry, 75 percent of respondents said they believed AI will change the course of events.

Tech 106

Tech Technology Events Marketing 106

Smart Meetings

JANUARY 19, 2024

She learned of the CMP early on in her career in the meetings and events industry. Preparing for the Exam Since the start, Carvalho has been committed to self-education in the events industry. Today, Carvalho serves as senior event manager, national sales events at Kaiser Permanente. Where is She Now?

Fashion 105

Fashion Education Meetings Technology 105

Event Marketer

MAY 17, 2021

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. More on Event Technology: Extreme Personalization: 10 Ideas to Customize Engagement for Attendees. RISE OF ROBOTICS.

Tech 126

Tech Food and Beverage Retail Tourism 126

Eventtia

JULY 4, 2023

Events are crucial for ensuring business growth. With multiple brands under one umbrella, creating an event that effectively showcases each brand while maintaining a cohesive overall message is challenging. Multi-brand companies can overcome these challenges with the right strategies and create events that drive results.

Trade Shows 62

Trade Shows Event Tech Social Media Events 62

Smart Meetings

JULY 28, 2023

What does that mean for the meetings industry? Maybe because I was raised on Star Trek, but I see AI as our companion and a bridge to a more human future. Tools enable us to come together and work on something greater than ourselves, as do meetings. It might be our salvation. AI can solve these common problems and much more.

Meetings 98

Meetings Technology Hospitality Tech 98

Event Marketer

JUNE 20, 2023

CORE CAPABILITIES: ProGlobalEvents is a full-service experiential marketing agency providing live, hybrid and digital experiences to leading brands. This new feature is a game changing experience for virtual events. This data can be viewed in real-time or post-event with customizable reports.

2023 52

2023 Global Events Conference Marketing 52

Event Marketer

DECEMBER 18, 2023

They actually don’t even have the opportunity to engage with their own team members within their organizations that often, and so AfroTech events serve as an opportunity for the larger community and for employees to see each other. A lot of times, it’s a kind of homecoming for the tech folks.” The media company, under Blavity Inc.,

2024 104

2024 Tech 2023 Conference 104

Event Marketer

JANUARY 31, 2024

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. 18-28, where brand activity has become nearly as ubiquitous as the event’s premieres and panels. From cozy chalets to themed soirees, here’s a taste of the action from Park City.

2024 116

2024 Marketing Entertainment Apparel 116

PCMA Convene

JUNE 28, 2019

The curious passenger was Joseph Jenci, a senior vice president for sales and service at Long Beach Convention & Visitors Bureau (LBCVB), who, like Blackman, was headed to PCMA’s Convening Leaders , where Blackman was to co-present the results of a yearlong, global study about future trends. (Courtesy Long Beach Convention Center).

2019 105

2019 Entertainment Travel Events 105

Smart Meetings

MAY 17, 2021

For example, marketers, human resources professionals and event planners will continue to leverage the advantages of virtual communications, including massive logistical efficiencies, the ability to extend the lifecycle of an event and the use of advanced analytics to maximize ROI. Consider speakers for your hybrid event.

Marketing 116

Marketing Speakers Technology Event Tech 116

Event Farm

OCTOBER 10, 2016

We’ve got a busy week at Event Farm! Tomorrow we’re kicking off our Tour D’States roadshow on the east coast, hosting our first event on our home turf in Washington, DC, before we head to NYC and Boston. Interested in learning more about the speakers and panelists who will be at the Tour D’States event this week in your city?

2016 100

2016 B2B Social Media Marketing 100