Event Age by Swapcard

AUGUST 11, 2023

The trade show industry has always been dynamic, but the pandemic quickened the pace of change. Unsurprisingly, we’re seeing massive shifts in the industry that will rebuild the trade show playbook in the next few years. As such, trade show organizers must be nimble and agile to stay ahead.

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EventMB

MAY 22, 2022

In this extensive guide to trade show booths, we provide ten creative examples in each of the following categories: 1 Trade show booth ideas for small budgets. Trade show booth ideas that attract visitors. Creative trade show booth ideas. Trade show booth ideas: 10×10.

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Stova

MAY 11, 2023

Trade shows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Zero in on the right shows.

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Event Marketer

SEPTEMBER 12, 2023

–Sean Smith, Show Director, Outdoor Retailer OR’s 2024 format will include a Hosted Buyer program, Design + Innovation Show and Outdoor Adventure X festival. The 40-year-old b-to-b outdoor sports trade show will introduce an updated format for its shows, developed through feedback gathered from exhibitors and retailers.

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Eventmobi

OCTOBER 5, 2023

Why might two similar events experience drastically different results? It all comes down to the event marketing strategies behind them! From in-person gatherings to virtual meet-ups, event marketers face a range of challenges and opportunities. What Are Event Marketing Strategies? What does that look like?

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Momencio

OCTOBER 10, 2022

Trade shows provide a valuable opportunity to make serious face-to-face contacts. If you take them to heart, your booth at the next trade show will definitely be an experience worth having for you and your visitors. Before the event, look at your competitors’ booths to see how they are decorated.

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Smart Meetings

MARCH 18, 2022

Running a trade show both an art and a science. Aligning all aspects of your show from getting the right venue, to publicity, to staffing is a job for professionals. You may only get the chance to get an annual show right once a year, so it is essential that you get it right. Business Growth. Team Morale.

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Velvet Chainsaw

JUNE 28, 2016

This is the first in a series of posts on the findings of reports published by the Center for Exhibition Industry Research (CEIR) based on research recently conducted on attendee retention strategies. That TSNN ranking is based on net square footage of an event, skewing results in this survey to those who organize the largest expos.

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PCMA Convene

NOVEMBER 29, 2021

An increasing number of organizations are planning for in-person events and trade shows in a living-with-COVID environment. Our world has changed, and meeting with show managers and others — kind of doing that strategy up front — I feel that they will be more prepared to hit the ground running,” she said.

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Event Industry News

JULY 29, 2022

It’s week 6 of our Event Tech Live Summit on-demand series and this week we’re hearing about the “ Technology trends shaping trade shows”. So, what does the future of the trade show look like? How will technology shape the format, and its benefits, for stakeholders? Find out in this session on-demand HERE.

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Ins'Tent

MAY 3, 2023

If you’re looking to make a splash at your next trade show, then preparing your event booth is crucial. An event booth is the centerpiece of your trade show marketing efforts, and an effective setup can help drive engagement and promote your brand.

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Event Age by Swapcard

MARCH 1, 2024

Efficient time management is the cornerstone of business success, particularly when organizing a trade show or exhibition, where every minute counts. With resource constraints amplified by layoffs and budget cuts, now more than ever, trade show planners are looking for innovative ways to do more with less.

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Stova

APRIL 6, 2023

Though event technology has changed drastically in the last decade, there’s no denying that in-person interactions remain the most impactful way for marketers to forge, build and nurture meaningful relationships with prospects and customers. That’s why focusing on trade show ROI is incredibly important. What Is a Trade Show?

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InCharged

AUGUST 26, 2019

Flat and passive trade shows are boring enough to put their own organizers to sleep! If your own crews can’t stay focused throughout the entire presentation, then how can you expect your potential clients to show any interest? Attention-grabbing unique gizmos can keep your customers engaged with the material that.

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Event Age by Swapcard

MARCH 8, 2024

Event organizers know the drill all too well: the shift into high-alert mode, juggling all sorts of trade show challenges from a few days before the event starts until a few days after it wraps up.

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Event Industry News

MARCH 9, 2021

Following nearly a year of canceled trade shows, Go LIVE Together is working closely with major convention and exhibitions-oriented cities around the United States to helppromote safereopening plans and accelerate recovery for the business events industry’s nearly 7 million employees, as well as the markets they support.

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Momencio

APRIL 11, 2023

The global trade show revenue market stands at $50.6 Billion , which means hundreds of businesses rely on trade shows to generate leads. However, it’s a complex process involving multiple event planning tactics. Seamlessly integrates with 20 of the leading event APIs for effective lead capturing.

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Event Marketer

FEBRUARY 8, 2024

Mobileye’s exhibit strategy at CES for years focused solely on market awareness. But the autonomous driving and driver-assistance tech brand, which branched off from Intel last year, has steadily evolved its booth experience at the massive trade show to stimulate excitement and intrigue. Agency: Ruckus Marketing.

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Stova

JUNE 8, 2023

Trade shows provide opportunities to showcase your products, drive leads and sales, and stay up to date on industry innovations. Historically, trade shows and other in-person events have taken up the biggest piece of the B2B marketing budget. What is trade show ROI? Why is measuring ROI critical now?

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Eventmobi

JUNE 16, 2023

Where does your association drive revenue—and does it include a non dues revenue strategy? Integrating a non dues revenue strategy into your business plan will support your organization’s long-term growth and stability. Diverse revenue streams are crucial to the success of any organization. That’s $300,000.

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Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. Your association marketing strategy shouldn’t be a one-size-fits-all! Depending on your organizational goals, your marketing strategy may differ. Here’s some priorities to explore!

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Ins'Tent

AUGUST 30, 2023

If you’re planning to exhibit your business at a trade show or expo, one of the most important investments you’ll make is in a trade show booth. However, with so many options available in the market, there is a lot to think about when buying a trade show booth. Foam board.

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PCMA Convene

JULY 19, 2021

Planners and exhibitors connect during the PCMA’s Greater Philadelphia chapter’s “Trunk and Meet” Tailgate Trade Show, held in a parking lot in June. A face-to-face event seemed impossible. Instead, Paul Wong, a chapter board member, jokingly suggested they do a “trunk-or-treat” event.

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Eventmobi

JUNE 23, 2020

Are hybrid events a short-term solution to current conditions or a long-term shift in the events space? We asked Event Planners if they are planning to incorporate a hybrid strategy for events going forward, and if yes, to share their insights into how that will work. Adeola Fowodu, Celebration Events Management.

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PCMA Convene

AUGUST 11, 2021

The new business model for trade shows is producing highly valuable, branded, multi-media content. online education) moved into our online competitive space during COVID and now realize they can use off-the-shelf software to produce events and compete for our traditional audiences. Francis Friedman.

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Maritz Global Events

JANUARY 21, 2020

You can also encourage the show organizer to add your question to their list of event registration questions, which will assist with your pre-show research. Be sure to study the event prospectus beforehand to understand who will be in attendance. Lead Retrieval App for Trade Shows. That’s versatility!

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Event Marketer

MAY 31, 2023

The 28-year-old Electronic Entertainment Expo (E3) was facing an identity crisis well before this year’s show, slated for June 13-16 in Los Angeles, was canceled due to a lack of interest and “playable demos” from major exhibitors. For indie gaming publishers reliant on trade shows, contingency plans are critical.

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GEVME

FEBRUARY 20, 2022

The last two years have been instrumental in bringing a whirlwind of changes into the event industry. Physical events, the most popular way to host events in pre-pandemic times, saw a gradual decline as virtual events became everyone’s first choice. What is a hybrid event? Why are hybrid events so popular?

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InCharged

DECEMBER 30, 2019

Flat and passive trade shows tips are boring enough to put their own organizers to sleep! If your own crews can’t stay focused throughout the entire presentation, then how can you expect your potential clients to show any interest? Optimize Your Event Technology. Use InCharged To Energize Your Event Planning.

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Socio Events

NOVEMBER 16, 2022

As we continue to ride the virtual wave that began in 2020, virtual trade shows are more popular than ever. Organizations of all sizes are opting for an online (or hybrid) option for their upcoming events. But how do you host a successful virtual trade show? An introduction to virtual trade shows.

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e2m.live

MAY 18, 2020

With physical events and trade shows set to remain on hold for some time yet, more and more companies with a considerable budget for events are going digital. But, how do you realign a multi-day trade show filled with networking and lead capturing opportunities and insightful sessions to the new world of virtual events?

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ePly

FEBRUARY 18, 2024

Whether you’re new to corporate event planning or a seasoned veteran, you can improve your results at your next corporate event by perusing and integrating these proven strategies for success. Such is the case with corporate events. What is Corporate Event Planning?

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Ins'Tent

JULY 7, 2023

Having a pop-up tent booth at a trade show can be an excellent opportunity for businesses to showcase their products or services to a wide audience and network with potential customers and partners. Lighting can be an effective way to make your booth stand out, especially in a crowded trade show. Be consistent.

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Maritz Global Events

JANUARY 8, 2020

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. When it comes to trade show lead retrieval, lots of exhibitors have decided to exercise an abundance of caution and not initiate a strategy. It throws a wrench in their trade show marketing routine. Case Study.

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Endless Events

AUGUST 10, 2018

To many event professionals, trade show engagement is a worthy but often elusive challenge. After all, how do you dispel the notion that people have about trade shows with its “bland ambassadors” and boring cube booths? Then, try to really engage visitors to achieve your event goal: to get leads.

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Eventtia

JULY 3, 2019

Your trade show is just a few months away and you're knee-deep in the stages of planning your biggest or smallest event of the year. To make sure your event is a success, you will need a great marketing and promotional strategy to increase attendance and boost ticket sales.

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InCharged

DECEMBER 30, 2019

Flat and passive trade shows are boring enough to put their own organizers to sleep! If your own crews can’t stay focused throughout the entire presentation, then how can you expect your potential clients to show any interest? Optimize Your Event Technology. Use InCharged To Energize Your Event Planning.

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