Velvet Chainsaw

JANUARY 18, 2018

Established, successful conferences have leadership that are usually adept at incrementally improving their event each year. They focus on securing better content and speakers. Ultimately, a successful conference leadership team must focus on creating a customer-centric conference strategy. What Is Your Conference Centered On?

Conference 199

Conference Trade Shows Speakers Marketing 199

Endless Events

AUGUST 10, 2018

To many event professionals, trade show engagement is a worthy but often elusive challenge. After all, how do you dispel the notion that people have about trade shows with its “bland ambassadors” and boring cube booths? Then, try to really engage visitors to achieve your event goal: to get leads.

Trade Shows 67

Trade Shows Conference Social Media Speakers 67

Attendease

FEBRUARY 7, 2022

It’s very likely that you have already experienced this marketing strategy in action. Experiential marketing — sometimes also referred to as “event marketing” — is a strategy that consists of direct, one-on-one engagement with the consumer in a branded offline or hybrid (offline and online) experience.

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

PCMA Convene

JULY 8, 2022

Cross-team collaboration can help an organization fit all the pieces together to create a must-attend event. Your next annual meeting, conference, or trade show has the potential to be the most successful event in the history of your organization. You’ll be amazed how much more engaging of an event you can build together.

Ecommerce 98

Ecommerce Trade Shows Fashion Sponsorships 98

SmartMeetings

SEPTEMBER 15, 2020

Virtual events can be exciting, engaging and fun. Jaki Baskow, CEO and owner of Las Vegas Speakers Bureau , specializes in helping planners create memorable experiences with world-renowned speakers , entertainers and businesses. Hire a Virtual Speaker. Take an online trade show, for example. Remember fun?

Trade Shows 80

Trade Shows Meetings Speakers Sponsorships 80

PCMA Convene

FEBRUARY 1, 2021

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. We need to make sure that we don’t simply transfer what we believe the physical event” to be, Witt said, “into a digital world.” Illustration by SHOUT). It’s nonsense. It does not exist.

Trade Shows 96

Trade Shows 2020 2021 Education 96

PCMA Convene

APRIL 19, 2021

Sean Wargo, AVIXA’S senior director of market intelligence, says of events: “We need to move away from this idea that there’s this calendared moment … it doesn’t make any sense. How has life changed at AVIXA with events moving online over the last year? It should just exist as content that has long tail.”

Trade Shows 98

Trade Shows Fashion Hospitality Education 98

Attendease

DECEMBER 13, 2023

Events are a critical channel for healthcare organizations to engage with their key audiences. From large-scale medical conferences to intimate seminars, events enable healthcare event planners to strengthen relationships, generate leads, and position their brands as thought leaders. What are your measurable goals?

Healthcare 195

Healthcare Event Ideas Food and Beverage Social Media 195

Eventmobi

DECEMBER 14, 2023

Whether you’re organizing a large-scale conference or a smaller workshop, adding event gamification to the mix can elevate the participant experience and help organizers reach their goals. We’ll also look at examples of organizations that successfully used gamification as part of their event strategy.

2024 195

2024 Event Apps Events Social Media 195

Attendease

JANUARY 30, 2024

Events offer tremendous opportunities to generate leads and move prospects along the sales funnel. Yet it’s surprising how many people struggle to start meaningful conversations that result in an adequate number of potential leads and sales to pay off the costs and overcome the challenges of event marketing.

Trade Shows 195

Trade Shows Events Contracts Corporate Events 195

Attendease

FEBRUARY 13, 2020

Taking advantage of event marketing is one of the winning ways to achieve this - ask Tim Cook and he'll tell you how Apple is able to generate so much anticipation and excitement for each new product release - followed by a boom in sales and sold out products. But you don't need to be Apple to rip the benefits of product launch events.

Trade Shows 317

Trade Shows Social Media Retail Events 317

Eventmobi

OCTOBER 10, 2023

Networking events are the lifeblood of professional growth and relationship-building. Hosting different types of networking events benefits not just your attendees but also your organization! What is a Networking Event? A networking event is a gathering where people meet to build professional relationships.

2023 195

2023 Trade Shows Association Meetings Conference 195

SmartMeetings

JANUARY 29, 2018

Want to gain added exposure at a trade show? Smart Meeting Northern California speaker Eileen McDargh says, “don’t settle for just a banner on the stage with your company’s name.” Consider sponsoring a professional speaker and get creative about partnering. Make sure the speaker is versed in your product or service.

Trade Shows 66

Trade Shows Speakers Meetings Education 66

Event Leadership Institute

APRIL 30, 2021

The Event Leadership Institute’s Business, Design & Strategy Summit , held virtually on June 3, invites meeting and event professionals to chart their course for the future. The summit will target three key areas: Business: For senior leaders, how do you build institutional resilience in your events, teams and organizations?

Site Selections 98

Site Selections Trade Shows Sponsorships Tech 98

Eventmobi

JULY 5, 2023

Ever need help generating event sponsorship ideas? And having strong sponsor support can mean the difference between a good event and a great one. So let’s explore 66 creative event sponsorship ideas that will help you secure sponsorships for events of all kinds. How Do You Ask a Company To Sponsor an Event?

Sponsorships 195

Sponsorships Social Media Trade Shows Food and Beverage 195

Event Leadership Institute

MAY 26, 2021

Born out of dozens of focus groups and interviews with leaders of event teams from every sector of the industry, during the inaugural Business, Design & Strategy Summit, we’re tackling all the top issues, including health pass legalities, boycotts, experience marketplace disruptions, and more.

Trade Shows 98

Trade Shows Sponsorships Travel Corporate Events 98

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms. There has never been an easier time for a company to host an event, whether it’s a webinar, virtual, or hybrid event. How Do You Generate B2B Leads?

B2B 130

B2B Social Media Marketing Events 130

e2m.live

NOVEMBER 2, 2020

In the case of a virtual event, its success depends directly on the levels of participation just like a conventional in-person event. This aspect is particularly true while hosting a virtual expo or virtual trade shows. 8 Must-Haves for a Virtual Trade Show Platform. Event Registration Automation.

Trade Shows 52

Trade Shows Social Media Marketing Event Apps 52

PCMA Convene

FEBRUARY 21, 2019

As event marketers work to attract traffic to their trade-show floors, it’s common to tailor messaging based on where those prospective attendees live, what type of companies they represent, their age, and a number of other demographic factors. Females make up nearly 60 percent of the Millennials who attend trade shows.

Trade Shows 82

Trade Shows 2017 2018 Conference 82

e2m.live

NOVEMBER 2, 2020

In the case of a virtual event, its success depends directly on the levels of participation just like a conventional in-person event. This aspect is particularly true while hosting a virtual expo or virtual trade shows. 8 Must-Haves for a Virtual Trade Show Platform. Event Registration Automation.

Trade Shows 52

Trade Shows Social Media Marketing Technology 52

CadmiumCD

AUGUST 28, 2019

Let’s make one thing clear: all your event stakeholders can be considered influencers, advocates, and fans. They need to be involved in your event marketing strategies. Think of all your speakers. Just imagine if every one of them built up the pre-event buzz with their peers.

Event Marketing 80

Event Marketing Marketing Social Media Speakers 80

Attendease

AUGUST 7, 2020

The shift from in-person road shows and trade shows to online programming has presented several challenges for event management professionals: Finding the right technology to support digital event management. Keeping attendees, speakers and sponsors engaged. Not all brand representatives are strong speakers.

Speakers 370

Speakers Trade Shows Consulting Events 370

SmartMeetings

OCTOBER 23, 2019

As an event professional, you may understand the science of producing a trade show—ordering pipe and drape and carpet, selling booth space and scanning badges—but are you a master of the art of the trade show? Pre-Show Prep. The seeds of success are sown before the show doors open. Stand at Attention.

Trade Shows 45

Trade Shows B2B Travel Social Media 45

GEVME

NOVEMBER 25, 2021

Virtual events are great avenues for making connections, strengthening the brand, increasing company revenue or generating leads when it’s not always feasible to bring people together in the same space. Virtual Events Best Practices FAQs. What is a virtual event? What are the benefits of virtual events?

Social Media 284

Social Media Trade Shows Event Ideas Entertainment 284

Event Marketer

FEBRUARY 9, 2024

Events are strategic, challenging, memorable, engaging, bold, exhilarating, and, most importantly, impactful. Indeed, events are everything , and at the 22 nd annual Experiential Marketing Summit, April 24-26, at the MGM Grand Las Vegas, we’ll explore why. Kerry Lamont, manager-shows and events at Bombardier told EM.

2024 78

2024 Marketing Trade Shows 2025 78

GEVME

OCTOBER 10, 2020

Due to the current pandemic, the demand for having hybrid events has increased exponentially. Hybrid events are now slowly gaining the hype as more people are becoming aware of it. The attendees can attend an event in another country from their homes or even their local coffee shop. The Different Types of Hybrid Events.

Sustainability 156

Sustainability Trade Shows Food and Beverage Events 156

Connect Your Meetings

OCTOBER 8, 2019

Event Influencer Marketing is the best-kept secret weapon, a low hanging fruit that fits neatly in your existing event marketing campaign. Learn the difference between macro and nano influencers and how to identify if they are the right fit for your event. Learning Objectives: Engage their event community to grow their event.

Marketing 57

Marketing Trade Shows Social Media Advertising 57

ePly

JANUARY 27, 2024

The world of event planning experiences success not just through having a great venue or a top-notch speaker line-up – it’s about getting the word out and drawing a crowd. An event marketing plan is integral for tying this all together into one magical experience. What Exactly is an Event Marketing Plan?

Event Marketing 62

Event Marketing Marketing Social Media Trade Shows 62

Eventmobi

FEBRUARY 3, 2022

Establishing an event budget is a crucial step during the planning phase, right after setting your goals and objectives. A budget is a detailed forecast of what will be happening financially at your event. It helps control your expenses and revenues, and measures the success of your meeting or event performance.

Food and Beverage 370

Food and Beverage Financial Sponsorships Technology 370

PCMA Convene

SEPTEMBER 11, 2020

There has probably been no environment for event organizers more fraught for decision-making than the current world we live in. 1-4, to an all-digital event. In the event there was a problem with the livestream — which there was — a backup plan was ready. Peck said she had seen other associations charge $99 for a virtual event.

Speakers 90

Speakers 2020 Trade Shows Conference 90

SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .

Social Media 279

Social Media 2021 Trade Shows Marketing 279

Hubilo Blog

MARCH 7, 2020

This International Women’s Day, we would like to raise a toast to the empowerment and diversity in our events industry. They may be event tech enthusiasts, event planners , event speakers , but all of them are influencers for event enthusiasts and followers. She even launched her own events agency DAHLIA+.

Trade Shows 119

Trade Shows Social Media Consulting B2B 119

Event Industry News

OCTOBER 22, 2021

The majority of the virtual event landscape are apps that broadcast content. The experience is passive consumption with text chat and feels more like a conference call than an event. In addition, events like trade shows aren’t able to really provide value to stakeholders. Learn more. Visit Allseated.com.

Trade Shows 113

Trade Shows Speakers Venues Conference 113

Smart Meetings

DECEMBER 15, 2023

At the annual event, West Coast association professionals gather for an expansive tradeshow, business solution appointments, education programs and networking to close out the year with a festive twist. “Our Day two kicked off with a keynote speech from author and public speaker Lisa Braithwaite, M.A., 12 to Wednesday, Dec.

Trade Shows 98

Trade Shows 2023 Education Negotiating 98

Socio Events

NOVEMBER 28, 2022

If you’re having trouble deciding between live vs. virtual events for your next big corporate affair, you’re not alone. The decision to host either an in-person or virtual event is not one that should be made lightly, because the success of the entire operation may be determined by its format.

Trade Shows 98

Trade Shows Speakers Technology Events 98

Smart Meetings

JUNE 29, 2023

How to kick up the empathy and excitement-quotient at events Smart Meetings Extraordinary Texas Event at Omni Barton Creek Resort & Spa in Austin brought leadership strategies, technology innovations, experiential gifting and fun F&B ideas from the award-winning magazine to life for three days and we are sharing the aha moments with you.

Food and Beverage 98

Food and Beverage 2023 Trade Shows Social Media 98

Smart Meetings

APRIL 14, 2022

Predictions are that 40% of 2022 events are projected to happen online, there will be a 37% increase in companies’ virtual event spending, and 20% of trade shows will remain virtual. Understanding that data is a key component in reinventing the business model that’s right for your event.”.

Trade Shows 98

Trade Shows Tech Event Tech 2022 98