Guidebook

MARCH 6, 2024

Just like there’s a pre-event marketing campaign, there also has to be a post-event marketing campaign. This guide will explore the power of event apps in post-event marketing, a crucial yet often overlooked aspect. What is Post-Event Marketing? Why is it Important?

Event Apps 78

Event Apps Event Marketing Marketing Social Media 78

Plan Your Meetings

AUGUST 7, 2018

The upside, however, is that with good strategic planning, a little creativity and a few tweaks to traditional event marketing strategies, corporate marketers will be able to continue holding successful events, even when recessions hit. RELATED STORY: ROI metrics and measurement objectives for events.

Event Marketing 176

Event Marketing Marketing Social Media B2B 176

EventBank Insights

OCTOBER 21, 2019

Event marketing, and by extension marketing itself, is all about attention. It’s reflected in the way marketers work—much has changed since the initial dot com boom of the 90s. That’s no surprise when 71% of consumers are more likely to buy from a brand they follow on social media. Quick Reads.

Social Media 92

Social Media Marketing Event Marketing Speakers 92

Plan Your Meetings

AUGUST 31, 2016

For some time now, there has been a lot of discussion on social media channels about the effectiveness of business-to-business (B2B) social media marketing. The key question has been: Can the results that have been generated through business-to-consumer marketing (B2C) be replicated when marketing to businesses?

Social Media 71

Social Media B2B Marketing B2C 71

Attendease

FEBRUARY 20, 2024

Define clear goals and objectives To successfully execute an event, you first need to know what you’re aiming at. That’s why the first step to running a winning event is clearly defining its purpose and objectives. This is best done by scheduling a planning meeting with company leadership and other key stakeholders for the event.

Corporate Events 195

Corporate Events Food and Beverage Social Media Event Management 195

Endless Events

OCTOBER 18, 2022

Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENT MARKETING? Organizations use event marketing to: Promote the brand to a larger audience.

Event Marketing 139

Event Marketing Marketing B2B Social Media 139

CadmiumCD

JULY 22, 2020

Most event planners understand the importance of using social media to market an event, but as each social media platform operates differently, it can be challenging to optimize all of them. Here are some factors to keep in mind when planning a social media strategy to market your next event.

Social Media 66

Social Media Marketing B2B Advertising 66

Attendease

JANUARY 13, 2020

According to a survey of B2B marketers, 83% of event marketers prioritize lead quality over quantity - which has been an increasing trend every year. Pre-Event Campaign. Go beyond the generic ‘We look forward to seeing you’ message and grab the attention of attendees with a buzz-worthy campaign before the event.

B2B 307

B2B Social Media Event Marketing Events 307

Eventmobi

AUGUST 15, 2019

Live video better connects your audience to the focus of the event, cultivates a feeling that makes them feel part of the excitement, and harvests engagement in ways that scripted video never could. . How to use live video at your event . TIP: Curious about how to go live on Facebook ? Simulcast your event.

Event Marketing 150

Event Marketing Marketing Social Media Events 150

Endless Events

FEBRUARY 2, 2018

Do you know the saying that at the back of successful social media campaigns is an exhausted marketer? But to be honest, with all the work and heart we already pour into our events, adding social media to the mix can be a bit too much. This Is How Meetings and Events Will Look Like This Year.

Social Media 54

Social Media 2018 Travel Marketing 54

Smart Meetings

JANUARY 4, 2024

Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. With more than 310 million smartphone users in the U.S.

Marketing 103

Marketing Social Media Advertising B2B 103

Event Marketer

JULY 12, 2021

But in the midst of this tumultuous time a silver lining has surfaced: Event marketers have come out the other side with a more diverse skillset, a more sophisticated understanding of the customer journey and overall marketing mix and the ever-important ability to pivot on a dime. Embrace Integrated Marketing.

Event Marketing 142

Event Marketing Marketing Social Media 2021 142

Social Tables

OCTOBER 28, 2016

Thankfully these thought leaders are quick to share their tips and tricks on how to get ahead in the world of events and hospitality. These 40, follow-worthy social media influencers are highly engaged, limitless resources that are quick to share helpful content to help you succeed and grow your business. TahiraCreates.

Social Media 60

Social Media Hospitality Hotels Travel 60

Smart Meetings

MAY 5, 2021

As we move into pandemic recovery, virtual and hybrid events will remain top of mind for many marketing teams, with 92 percent of companies planning to host a digital event, conference or meet-up at some point in the year. Open video conference rooms before or after the event for attendees to hang out.

Social Media 111

Social Media 2005 2010 Speakers 111

Eventinterface

JULY 25, 2017

Event marketing is one of the most popular traditional marketing methods for many reasons. Not only does it give businesses the chance to meet potential clients face to face but it also gives businesses an opportunity to get more exposure. USE SOCIAL MEDIA AT THE EVENT.

Marketing 140

Marketing Social Media Speakers Events 140

Eventtia

MAY 31, 2022

In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. It’s with good reason that 31% of marketers believe event marketing is the most effective marketing channel.

Marketing 77

Marketing B2B Social Media Advertising 77

Eventsforce

DECEMBER 12, 2019

Want the lowdown on all things event tech? In this month’s round up of top tech stories, we look at the latest trends in social media and what event professionals can do to boost their marketing activities in 2020. Humans are after all, social animals. In your inbox, every week. Sign up here.

Social Media 87

Social Media 2020 Tech Transportation 87

Cvent: Event Marketing

NOVEMBER 29, 2018

That’s a lot of social media use. The worst thing you can do is ignore technology because, whether you like it or not, it’s taking over the way we do everything and that includes events. Social media is a miraculous tool that as an event planner you can and should use to your fullest advantage.

Social Media 63

Social Media Advertising Technology Events 63

SmartMeetings

JUNE 29, 2020

To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel , it’s vital to start with a comprehensive event marketing plan. Here’s an effective eight-step approach to creating a marketing plan for your event.

Event Marketing 132

Event Marketing Marketing Advertising Social Media 132

SpotMe Blog

JULY 25, 2021

Thus, hybrid experiences will become vastly more common and popular, as event organizers and attendees have first-hand experience with the benefits of attending a virtual and traditional event. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .

Social Media 279

Social Media 2021 Trade Shows Marketing 279

Eventmobi

JUNE 13, 2019

But, as any marketer will tell you, events come with a price tag. And, depending on the event marketing benefits you choose to focus on, you may charge guests little to nothing to attend your event. to cover your event costs. Co-host the event. Co-host an event, then divide and conquer.

2019 150

2019 Food and Beverage B2B Social Media 150

Socio Events

MARCH 15, 2023

With 2023 promising more exciting and informative events for attendees, it’s time to gather inspiration from these corporate event planning tips. These best practices and tricks of the trade will empower you to plan, execute, and follow up on your next event with confidence and enthusiasm.

Corporate Events 83

Corporate Events Event Planning 2023 Social Media 83

Eventtia

JUNE 2, 2023

Planning an event is difficult. Event planning and organizing a fairly small meeting involving just five participants can be quite a challenge, especially if this is your first time. However, although event planning can certainly be challenging, it also can be exciting and worthwhile. Can you imagine the headache?

Sponsorships 91

Sponsorships Insurance Social Media Food and Beverage 91

MeetingsNet

APRIL 18, 2023

A professional emcee isn’t just for introducing speakers—it’s a role that can help with event marketing, audience experience, risk management, and more. If you’re organization is like most, its events could use some help from a professional emcee. Tip 3: Use your emcee to increase engagement throughout the event cycle.

Risk Management 59

Risk Management Speakers 2024 Social Media 59

InGo

JULY 22, 2021

Considering the amount of work that goes into marketing events, and how important it is, we’re going to share a few marketing tips to ensure your event is a success and helps you meet your business goals. Maximize Social Media Lastly, we suggest that you utilize social media.

Event Marketing 52

Event Marketing Marketing Social Media Events 52

Endless Events

APRIL 4, 2023

Regular events are one of the best ways to boost your pharmaceutical brand. Whether you’re hosting a training, conference, product launch, board meeting, peer dinner, or investigator meeting, high-quality pharmaceutical events can put your business on the map. Pharma event management is no joke, though.

Speakers 62

Speakers Entertainment Sponsorships Event Management 62

Event Marketer

JUNE 7, 2021

Every decision that an event marketer makes—and uses their budget for—offers an opportunity to advance diversity. In a session on diversity in events at the summer edition of the Experiential Marketing Summit , Chardia Christophe-Garcia, executive director-audience and community marketing at Forbes , addressed the topic head-on.

Speakers 106

Speakers Social Media Event Marketing Marketing 106

CadmiumCD

AUGUST 28, 2019

Let’s make one thing clear: all your event stakeholders can be considered influencers, advocates, and fans. They need to be involved in your event marketing strategies. Mobilize your speakers as event marketing partners. Get a blurb about your event sent to your speaker’s email list.

Event Marketing 80

Event Marketing Marketing Social Media Speakers 80

Showclix

MARCH 29, 2018

It’s clear that social media follower engagement is a key aspect of a festival promotional strategy, so how can you put your festival’s social efforts into overdrive to amplify the interest in your posts? Contests are a great way to get your current fans excited and expose your event to new attendees. Fan Art Submission.

Social Media 40

Social Media Meetings Events Marketing 40

Socio Events

FEBRUARY 24, 2023

Event promotion and pre-event marketing play an essential role in driving registrations. But it takes more than publishing an event page or blog post and calling it a day. The importance of event promotion Crafting a strategic event promotion plan should be a key part of your overall marketing strategy.

Social Media 52

Social Media Sponsorships Event Marketing Marketing 52

Attendease

DECEMBER 13, 2023

Early and enthusiastic marketing gets attendees excited to register right away. Thoughtful healthcare event planning ahead of time prevents headaches later on. Healthcare Event Marketing Strategies Promoting your healthcare event in a crowded industry takes creativity.

Healthcare 195

Healthcare Event Ideas Food and Beverage Social Media 195

Coterie Spark

JUNE 22, 2022

You’ve already done the heavy lifting by building buzz through your pre-event marketing. On-site marketing carries your branding, including graphics and communications, into the event itself. Off-site events: Don’t forget to also extend your branding into this aspect of the conference.

Conference 52

Conference Marketing Meetings Social Media 52

Eventscase Blog

FEBRUARY 22, 2023

Whatever your motivation is, here are 10 basic tips that you can implement to increase conversions for your next event. Harness the power of social media According to Statista, in 2021, over 4.26 billion people were using social media worldwide—a number projected to increase to almost six billion in 2027.

Marketing 59

Marketing Social Media 2027 2023 59

Endless Events

JUNE 10, 2022

The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Event professionals have to come to follow-up meetings after events well-prepared.

Meetings 139

Meetings Events Social Media Sponsorships 139

Event Marketer

APRIL 17, 2023

Communications experts share best networking practices fo r yourself—and your attendees Live experiences may be back, but when it comes to the social and interpersonal aspects of the job, many industry professionals find themselves in a state of transition. Some are returning to large-scale in-person events for the first time in three years.

Trade Shows 101

Trade Shows Consulting 2009 Meetings 101

SmartMeetings

DECEMBER 29, 2016

There’s no question that the meetings industry is constantly changing. Smart Meetings has identified some of the most important tips, tricks and trends from this year, in order to help meeting planners become better prepared for 2017. 20 Event Industry Trends Shaping the Meetings Landscape.

2016 61

2016 Meetings Social Media Hotels 61

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Email Marketing.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55