Event Leadership Institute

DECEMBER 11, 2019

Event marketing is an essential part of pulling off a fantastic event. This week’s Smarticle will provide some insight into the three core social media networks, so the next time you’re planning an event, you’ll be better prepared to leverage social media to its fullest extent. LEARN MORE.

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Social Media Event Marketing Marketing 2020 69

Expo Pass

JANUARY 9, 2024

This tactile marketing provides a more detailed look at upcoming events, creating a stronger impression on buyers. Ethical marketing. Social media has created more than selfies. Consumers are buying directly from social media platforms like Instagram and Facebook. The result is increased conversions.

2024 136

2024 Event Marketing Marketing Social Media 136

Guidebook

MARCH 6, 2024

Just like there’s a pre-event marketing campaign, there also has to be a post-event marketing campaign. This guide will explore the power of event apps in post-event marketing, a crucial yet often overlooked aspect. What is Post-Event Marketing? Why is it Important?

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Event Apps Event Marketing Marketing Social Media 78

SmartMeetings

FEBRUARY 26, 2024

Marketing strategies for driving successful digital events “No matter the format—virtual, in-office or on-site—digital is a standard part of all types of meetings and events from shareholder meetings to user conferences to product introductions.” With more than 310 million smartphone users in the U.S.

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Event Marketing Marketing Social Media Advertising 62

EventMB

APRIL 26, 2024

Skift Take: Tourism New Zealand is taking a novel approach to leveraging the power of social media to attract more event delegates to the destination. Miguel Neves Read the Complete Story On Skift Meetings

Social Media 149

Social Media Tourism Meetings Events 149

Expo Pass

OCTOBER 6, 2021

After organizing any kind of event, the first thing you should do is take a well-earned break. Post-event marketing can wait for a day. Good… Now let’s talk marketing. There have never been more ways to stay connected with attendees after your event. Plan virtual meet-ups and networking sessions.

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Event Marketing Marketing Social Media Speakers 130

EventBank Insights

OCTOBER 21, 2019

Event marketing, and by extension marketing itself, is all about attention. It’s reflected in the way marketers work—much has changed since the initial dot com boom of the 90s. In fact, 72% of marketers say that branded online content is a better investment than buying ad space in magazines. Quick Reads.

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Social Media Marketing Event Marketing Speakers 92

Plan Your Meetings

AUGUST 7, 2018

Even in good economic conditions, exhibitors are being forced to scrutinize every detail to prove the value of their events. Here are some strategies and tips you can use to drive attendance and ensure your organization continues allocating dollars towards events during tough times. Build pre-event marketing strategy.

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Event Marketing Marketing Social Media B2B 176

Endless Events

OCTOBER 18, 2022

Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENT MARKETING? Organizations use event marketing to: Promote the brand to a larger audience.

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Event Marketing Marketing B2B Social Media 139

GEVME

MARCH 24, 2022

That said, there’s more to the role of the metaverse in the events industry than to elevate the audience’s experience. From event marketing to sponsorships, the metaverse is likely to set the future of events. But first, let’s understand why the metaverse matters to event marketers.

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Sponsorships Event Marketing Marketing B2B 156

CadmiumCD

JULY 22, 2020

Most event planners understand the importance of using social media to market an event, but as each social media platform operates differently, it can be challenging to optimize all of them. Here are some factors to keep in mind when planning a social media strategy to market your next event.

Social Media 66

Social Media Marketing B2B Advertising 66

SmartMeetings

OCTOBER 3, 2016

But where does a meeting planner begin? And then comes the strategy, for which there are numerous ways to integrate social media within event marketing. For those who are new to social media marketing and live streaming, a great way to start is with a social media takeover.

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Social Media Speakers Events Marketing 99

Expo Pass

SEPTEMBER 27, 2021

Pre-event marketing is all about two things: boosting registration, and creating real, organic interest in the event. But in this ever changing event world, we find ourselves asking — What’s really the best way to do this? Also how are organizers innovating and getting creative to sell events right now?

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Event Marketing Marketing Trade Shows Social Media 122

Endless Events

FEBRUARY 2, 2018

Do you know the saying that at the back of successful social media campaigns is an exhausted marketer? But to be honest, with all the work and heart we already pour into our events, adding social media to the mix can be a bit too much. This Is How Meetings and Events Will Look Like This Year.

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Social Media 2018 Travel Marketing 54

Attendease

FEBRUARY 29, 2024

The digital engagement coordinator will send live polls, conduct Q&As, and manage the chat room during your event. Marketing and Communications Manager. Promoting your upcoming event is vital to securing as many event registrations as possible. Scheduling weekly or bi-weekly meetings to share important updates.

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Sustainability Social Media Sponsorships Management 381

Attendease

FEBRUARY 20, 2024

Define clear goals and objectives To successfully execute an event, you first need to know what you’re aiming at. That’s why the first step to running a winning event is clearly defining its purpose and objectives. This is best done by scheduling a planning meeting with company leadership and other key stakeholders for the event.

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Corporate Events Food and Beverage Social Media Event Management 195

SmartMeetings

JUNE 29, 2020

To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel , it’s vital to start with a comprehensive event marketing plan. Here’s an effective eight-step approach to creating a marketing plan for your event.

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Event Marketing Marketing Advertising Social Media 132

Plan Your Meetings

AUGUST 31, 2016

For some time now, there has been a lot of discussion on social media channels about the effectiveness of business-to-business (B2B) social media marketing. The key question has been: Can the results that have been generated through business-to-consumer marketing (B2C) be replicated when marketing to businesses?

Social Media 71

Social Media B2B Marketing B2C 71

Eventsforce

DECEMBER 12, 2019

Want the lowdown on all things event tech? In this month’s round up of top tech stories, we look at the latest trends in social media and what event professionals can do to boost their marketing activities in 2020. Humans are after all, social animals. In your inbox, every week. Sign up here.

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Social Media 2020 Tech Transportation 87

Smart Meetings

JANUARY 4, 2024

Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. With more than 310 million smartphone users in the U.S.

Marketing 105

Marketing Social Media Advertising B2B 105

Eventmobi

AUGUST 15, 2019

Live video better connects your audience to the focus of the event, cultivates a feeling that makes them feel part of the excitement, and harvests engagement in ways that scripted video never could. . How to use live video at your event . If that isn’t reason enough to live stream your next event, I don’t know what is. .

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Event Marketing Marketing Social Media Events 150

Cvent: Event Marketing

NOVEMBER 29, 2018

That’s a lot of social media use. The worst thing you can do is ignore technology because, whether you like it or not, it’s taking over the way we do everything and that includes events. Social media is a miraculous tool that as an event planner you can and should use to your fullest advantage.

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Social Media Advertising Technology Events 63

PCMA Convene

JANUARY 30, 2020

Is your event-marketing campaign generating enough ROI? Are you feeling like your event-marketing campaign isn’t generating the same kind of spark — or ROI — it once did? Here are a few of our favorite new marketing trends to get you started. How can you capitalize on this to drive attendance at your next event?

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Event Marketing Marketing Social Media B2B 112

PCMA Convene

AUGUST 8, 2017

Last month, Convene and event marketing agency Marketing Design Group (MDG) collaborated on an exclusive Periscope livestream at Transform USA ‘s inaugural event in Washington, D.C. . Maximize Event Reach. That helps to get eyes on the prize, get social lift, and create that buzz for the next event.”.

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Social Media Advertising Trade Shows Marketing 83

Social Tables

OCTOBER 28, 2016

Thankfully these thought leaders are quick to share their tips and tricks on how to get ahead in the world of events and hospitality. These 40, follow-worthy social media influencers are highly engaged, limitless resources that are quick to share helpful content to help you succeed and grow your business. Meetings & Events.

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Social Media Hospitality Hotels Travel 60

Event Marketer

JULY 12, 2021

But in the midst of this tumultuous time a silver lining has surfaced: Event marketers have come out the other side with a more diverse skillset, a more sophisticated understanding of the customer journey and overall marketing mix and the ever-important ability to pivot on a dime. Embrace Integrated Marketing.

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Event Marketing Marketing Social Media 2021 141

Smart Meetings

MAY 8, 2023

What the impact of a younger generation means for the future of the meeting industry No two generations are the same. Smart Meeting spoke with Ken Holsinger, senior vice president of strategy at the event management company Freeman, to pinpoint how data can be used to enhance the event experience for all ages.

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Meetings B2B 2025 Social Media 105

Attendease

JUNE 20, 2023

Modern corporate event technology allows you to quickly publish a beautifully-designed event landing page and change details in real-time as your event evolves. So, even if you’re still pinning down sessions and confirming speakers, you are set up to capture attendee interest and begin your pre-event marketing efforts.

Corporate Events 317

Corporate Events Event Technology Technology Speakers 317

Eventbase

MAY 29, 2018

Before your event is even announced, you should be planning a social media strategy for promoting your event and engaging attendees before, during and after your event. Attendees are planning their experience long before they arrive and reflecting how the event influenced them long after.

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Social Media Event Apps 2018 Speakers 56

Coterie Spark

JUNE 14, 2022

Done correctly, marketing has helped our clients exceed their goals related to attendee retention, bringing in new followers, and attracting speakers, sponsors, and exhibitors. Coterie Spark always recommends that clients strategize for pre-, on-site, and post-event messaging. The Planning Stage. What do you want to achieve?

Event Marketing 52

Event Marketing Conference Marketing Social Media 52

PCMA Convene

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Biggest Takeaways.

Event Marketing 98

Event Marketing Marketing Trade Shows Social Media 98

SpotMe Blog

JUNE 29, 2022

During the height of the pandemic, in-person events shifted to virtual meetings. But now, the event landscape is changing again to hybrid events. . A hybrid event is designed to blend the virtual experience with an in-person experience. One of the biggest expenses associated with in-person events is the venue.

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Event Marketing Marketing Travel Events 130

Smart Meetings

APRIL 10, 2023

Mentorships, transparency and white whales For meeting planners new to the industry, experience and connections are the glue that holds the universe together and ultimately provides the tools for current and future success. Everyone wants a meeting right now. We asked meeting planners whether they saw any value in their connection. “As

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Meetings Hospitality Social Media Marketing 94

InGo

JULY 22, 2021

Considering the amount of work that goes into marketing events, and how important it is, we’re going to share a few marketing tips to ensure your event is a success and helps you meet your business goals. Maximize Social Media Lastly, we suggest that you utilize social media.

Event Marketing 52

Event Marketing Marketing Social Media Events 52

CadmiumCD

AUGUST 28, 2019

Let’s make one thing clear: all your event stakeholders can be considered influencers, advocates, and fans. They need to be involved in your event marketing strategies. Mobilize your speakers as event marketing partners. Get a blurb about your event sent to your speaker’s email list.

Event Marketing 80

Event Marketing Marketing Social Media Speakers 80

Eventory

APRIL 5, 2018

With events being a spectator turns into experiencing so the participant’s attention is sensitized. Check out our picks of the best event marketing campaigns to get inspired and implement the brand new event marketing strategy to your company. Event marketing – the right definition and meaning.

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Showclix

MARCH 29, 2018

It’s clear that social media follower engagement is a key aspect of a festival promotional strategy, so how can you put your festival’s social efforts into overdrive to amplify the interest in your posts? Contests are a great way to get your current fans excited and expose your event to new attendees. Fan Art Submission.

Social Media 40

Social Media Meetings Events Marketing 40