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The Brief: Weed Sponsorships and Predictive Palettes

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. ANA further reports that the ethnic diversity of the advertising and marketing industries declined from 32.3 fest—until now, that is. population.

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New one-day training course launched for exhibition marketers

Event Industry News

A brand-new, one day training course has been launched today dedicated to providing essential training to marketing teams working within the exhibition industry. The event will be fully hosted for qualified exhibition teams with 10 additional spaces made available for individuals who have been made redundant due to COVID-19 crisis.

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Our most popular articles of 2023: Expo Pass fan favs!

Expo Pass

Across four days in Las Vegas, you’ll participate in 150+ sessions with topics including Event Marketing, Business Practices, and Technology. International CONFEX: Start your year with an exciting international conference in Europe’s most diverse city—London! Prepare for unexpected challenges during events.

2023 90
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Robe UK appoints new head of marketing

Event Industry News

Her impressive experience as a marketing and communications professional started after graduating from university with a Business Studies degree and further studies to gain the Chartered Institute of Marketing qualifications. Theresa’s lively and positive personality is a perfect match for Robe.

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The Brief: Denim Cafés and First Class for Dogs

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover scented billboards, denim cafés and BARK Air. Beginning May 23, BARK is chartering flights for doggos and their humans from New York City to Los Angeles and London. And so, it’s BARK Air to the rescue. That’s a program with heart.

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The Brief: Electric Gardens and LaundroMatches

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover electric gardens, LaundroMatches and SXSW London. SXSW IS HEADED TO FOGGY LONDON TOWN SXSW has called Austin home for decades, but organizers behind the annual conference and festivals are charting new territory. We love to see it.

2024 52
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How Budweiser Turned a Billboard into a Concert Stage to Spotlight Diverse Artists

Event Marketer

“We’re trying to infuse creativity into helping solve both consumer and customer problems in everything that we do,” says Todd Allen, vp-global marketing at Budweiser. “We’re We’re very much an inclusive brand and want to ensure that we’re giving a global stage to anyone that deserves the opportunity. Agency: FCB New York.