Event Marketer

APRIL 18, 2024

s Presenting Sponsorship Made History at Cali Vibes Steal the Show with 27 of the Summer’s Best Festival Activation Ideas 818 TEQUILA’S FULL-SERVICE SALOON The popular 818 Tequila Outpost from last year’s fest returned to the desert this year as an exclusive, one-day pop-up offering food, music and cocktails. Here’s a quick rundown.

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Event Marketer

JANUARY 15, 2024

Armed with limited-edition bottles of OJ featuring the “AI” dropped from its name (“Tropcn”), the brand showed up in Sin City and doled out free juice to celebrate its natural ingredients and underscore that its beverages have no artificial additives. Or as Tropicana put it: “Sure, we love STEM.

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Attendease

NOVEMBER 19, 2019

At these pop-up events, a brand will set up their products and services at a temporary location, and through event marketing, will hype these events as the ultimate place to be at. In 2019, the pop-up event market is exceeding expectations for growth and projected to bring in $10 billion. “Do

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Food and Beverage Retail Social Media Technology 210

Attendease

NOVEMBER 19, 2019

At these pop-up events, a brand will set up their products and services at a temporary location, and through event marketing, will hype these events as the ultimate place to be at. In 2019, the pop-up event market is exceeding expectations for growth and projected to bring in $10 billion. “Do

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Food and Beverage Retail Social Media Technology 150

Endless Events

APRIL 13, 2023

Today, the three categories the crew will have to cut, keep, or improve are: Production Food Marketing But before the crew starts making event budget cuts, Nick shares a disclaimer. I know that’s super controversial, but it’s pretty easy and probably the highest cost in the F&B (food and beverage) bubble.

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Event Marketer

FEBRUARY 15, 2022

At the heart of the tour is a showcase of the Subaru Wilderness Family of vehicles and, in addition to music, the experience includes food and beverages alongside giveaways, gear demos and even special appearances by avalanche rescue dogs. WinterFest kicked off in Killington, VT, at the Killington Mountain Resort, Feb. Agency: Powdr.

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StraussCA

JUNE 29, 2022

A TRIED and TRUE RECIPE for PLANNING SUCCESSFUL ASSOCIATION EVENTS. Event Goals. Event Marketing. Food and Beverage Selections. Grow Your Event. Preparation Method: Equal Parts Event Goals, T arget Audience, Date Selection, and C ritical Path. Event Marketing. Ingredients: .

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Attendease

NOVEMBER 30, 2023

It also enables attendees to easily discover and connect with all aspects of your event through conversational AI interactions! Virtual Food Tastings Enhance virtual events by arranging to send attendees curated food and beverage tasting kits.

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Event Marketer

OCTOBER 31, 2023

Sounds of the Open, the US Open’s signature concert presented by Chase on the South Plaza, featured Colombian singer Sebastián Yatra. Photo credit: Chase The post Four Sponsorship Tactics Chase Leveraged at the US Open to Increase Engagement appeared first on Event Marketer.

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PCMA Convene

MARCH 6, 2020

During the COVID-19 crisis, event marketers should avoid discussing content that might fuel concerns, like food sampling. Many event organizers are wondering how their communication strategies should evolve at a time when the appetite for travel and live events has decreased over COVID-19 concerns. ”

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Marketing Food and Beverage B2B Travel 141

Event Marketer

MAY 5, 2021

The strategy of pre-stocking rooms, presenting a socially distant screening and delivering food and beverage via room-service made for a contactless, yet personal experience—a high-touch experience in a no-touch environment. We’ll see more events like this even post-COVID,” Travis says.

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Event Marketer

JANUARY 30, 2023

Night Shyamalan for a ‘Knock at the Cabin’ Booth at CES Why Prime Video Hosted an Intimate Influencer Event During New York Comic Con As superfans could likely attest, the devil was in the details. The event’s theme was derived from the overall campaign wrapper, “When You’re Lost in the Darkness, Look for the Light.”

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Socio Events

FEBRUARY 23, 2023

Webex Events partnered with Event Marketer on a State of the Events Industry Snapshot report , which revealed key learnings on how timelines, budgets, and expectations have shifted over the last few years. Based on the findings, lean into these opportunities to sharpen your event strategies.

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Event Marketer

MAY 5, 2022

And the insights delivered across many sessions ultimately pointed to the opportunities that the new reality—and starting with a clean slate—present. Throughout the day there were built-in coffee breaks and speed networking meetings that could be arranged via the event app. We create experiences.

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Marketing Food and Beverage Sponsorships Tech 120

Smart Meetings

APRIL 8, 2022

Bringing 30 years of hotel and food and beverage management, Roy most recently served as Hilton Boston Logan Airport’s general manager. He is also presently diversity, equity and inclusion chair for Meeting Professionals International (MPI) Global. Nigel Barker.

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Event Marketer

AUGUST 23, 2021

The exterior of the pop-up space, for instance, looked like a typical bodega from the outside, but led to an authentic, speakeasy-style colmado (a Dominican convenience store) featuring a fridge filled with beverages and other food items popular in the Dominican Republic.

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Event Marketer

FEBRUARY 13, 2024

Here, we bring you extensive, and exclusive, coverage of Super Bowl LVIII brand activations we toured around the city, from intimate concerts in hotel venues to celebrity watch parties at comedy clubs to immersive booths in the Super Bowl Experience presented by Toyota at the Mandalay Bay South Convention Center.

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Food and Beverage Sports Hotels Apparel 104

Event Marketer

JULY 12, 2021

The new location offered 45 percent more space, spanning 450,000 square feet of exhibits and experiences including floral and plant displays, shopping, education, sponsor activations and themed food and beverage options. Lemheney says event marketers need to consider the lack of amenities involved in activating outdoors.

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Airlines Food and Beverage Sponsorships Education 124

Cvent: Event Marketing

MAY 17, 2019

The events team at the Sheraton Boston Hotel values the limitless potential of thoughtful food and beverage. Interactive Beverage Service. Give your event a personal touch and support community purveyors whenever possible. Locally Sourced Flavor.

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Food and Beverage Hotels Venues Technology 43

Eventmobi

FEBRUARY 3, 2021

Before the pandemic hit, most hybrid events treated the virtual audience as an afterthought. Hybrid events were designed around the in-person experience, with live streams of speaker presentations tacked on as a bonus feature. During the live event, virtual participants were invited to join a session with a live mixologist.

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Endless Events

JUNE 20, 2023

They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For event marketers, it can be tricky to understand this up-and-coming generation entering the workforce. How can you market to Gen Z? What events do they enjoy?

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Corporate Events Social Media Food and Beverage Financial 62

SpotMe Blog

SEPTEMBER 23, 2021

The sponsor(s) provides funding or resources required at the event, and in return, they receive advantages in marketing, brand awareness, and business reputation. . Food and beverage. Reuters’ MOMENTUM technology event is bringing together leaders in tech to discuss how digital tools can improve the future of humanity.

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Eventtia

JUNE 2, 2023

For virtual events, you can skip this. Catering: all costs related to food and beverage Decoration: pretty self-explanatory Entertainment: speakers, talents, performers, exhibitors, and so on. Some of the critical elements you should include in your budget are: Venue: both the rental cost and required insurance.

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Sponsorships Insurance Social Media Food and Beverage 91

Socio Events

AUGUST 4, 2021

Determine your event budget during the initial planning phases and ensure all stakeholders sign off and agree on the numbers. When budgeting, pay special attention to the high-priced items such as the venue, food, activities, entertainment, and technology. Marketing and Promotions. Choose the Best Event Location and Venue.

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Event Management Management Food and Beverage Event Apps 52

Cvent: Event Marketing

MAY 21, 2019

What negotiating with hotels boils down to is synchronized value – in other words, you have what they want (occupied guest rooms, meeting space and food and beverage revenue), and they have what you want (a great hotel at a desirable location). Food and beverage. Food & Beverage (F&B). Meeting Rooms.

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The MICE

AUGUST 11, 2021

The second part of Events Reimagined by Hubilo focused on presenting key virtual and hybrid event trends that we’ll see more of going forward and shared advice on how best to adapt. . Event co-moderator Teresa Al Dente shared the story of her company, Drag Taste. And now, we have created six online experiences.

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Event Marketer

DECEMBER 12, 2022

The Harvard Gazette, “What the Nose Knows” Espersen—whose background is in marketing, food and beverage, and luxury events—manages the 46,000-square-foot space’s events, programming and restaurant operations, as well as the partnerships. “My and around the world,” she says.

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Automotive Food and Beverage Fashion 2030 84

Cvent: Event Marketing

NOVEMBER 13, 2018

Put yourself in your attendees ‘ shoes for a second and think back to the events you’ve attended. Have you ever showed up and looked at the food, cringed, and walked away? Food is important to everyone and people can be extremely critical. Maybe they turned away because the food was left out for too long.

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Cvent: Event Marketing

MAY 14, 2019

Now is the time to review your research with your management team, event committee, and a few attendees, exhibitors and sponsors. Present your assessment using the previous chapter as your guide. Meet with the catering manager and review food and beverage minimums. Does the meeting space flow?

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Food and Beverage Hotels Transportation Negotiating 66

Event Marketer

JULY 27, 2021

The sponsorship includes in-person activations like the VIP Game Day Experience, which gives fans the chance to watch their favorite NWSL team at a regular-season match from the best seats in the house and includes a prepaid Mastercard for food, beverages and swag. But we don’t do everything; we have to be choiceful.”.

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SmartMeetings

SEPTEMBER 6, 2017

He’ll be strategizing and executing business plans to grow revenue, oversee global sales and manage the education, events, marketing and communications departments. He previously worked for Visit Dallas, PSAV Presentation Services and Freeman. Photo Credit: MPI.

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Eventory

OCTOBER 25, 2018

During those events, each of the exhibitors wants to show off a little bit, presenting their latest products and solutions. When you are at such an event, you can scan the current state of the market and find new niches and fields for improvement. These events have the power to shape and model behavior on the market.

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Hospitality 2019 Conference Food and Beverage 61

Eventtia

APRIL 18, 2022

Include at least a rough draft of your event’s agenda to help you ensure you don’t miss any details in the future. Catering (food and beverages). Fine-tune your cost estimation and create a detailed event budget. Marketing plan. Develop comprehensive marketing, promotion, and publicity plans.

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Social Media Sponsorships Speakers Contracts 62

Stova

MARCH 17, 2023

This guide will show you how to put together an event strategic plan, streamline your event marketing process and be a best-in-class meetings and events team. Introduction Planning a meeting or event of any size can be a daunting task for those who aren’t used to that level of orchestration. What is Event Planning?

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Eventtia

OCTOBER 9, 2023

Cultivate your event branding Building a recognizable and cohesive brand for your event ensures it stands out and resonates with your target audience, especially in retail, where presentation matters greatly. Choose a name that encapsulates the essence of your event, remains memorable, and aligns with your brand.

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SpotMe Blog

FEBRUARY 16, 2023

What to include in this section: Topic Description Branding guidelines Graphic assets Colors Layout/Design Inspiration Music/Entertainment Food/Beverage Looking for inspiration on how to upgrade your marketing and get more people to your events? Read our article with lots of B2B event marketings ideas.

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Meeting Tomorrow

FEBRUARY 19, 2019

From our point of view, the event market is due for another round of disruption—whether it’s in accommodation, food and beverage, event design, attendee engagement, or highly effective data solutions. About the author: Phil Hamstra is the VP of Strategic Initiatives at Meeting Tomorrow.

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2019 Event Tech Tech Food and Beverage 57