Event Marketer

JUNE 14, 2021

Experience builders obsessed with the attendee journey know that in the last few hours of an event, attendee attrition—people leaving early—can make the difference between an event that falls a little flat or one that wraps leaving everyone with all the feels. Flip the food and beverage hour. Build in pockets of escape.

Event Marketing 138

Event Marketing Marketing Food and Beverage Travel 138

Event Marketer

JANUARY 16, 2023

According to both reports, the fried chicken sandwich wars wage on, rich comfort food is in again, globally inspired dishes are on the rise and menu simplification tactics like cutting menu items and SKUs—particularly considering inflation—continue to drive food and beverage strategies. Quirky Culinary Events.

2023 83

2023 Food and Beverage Sustainability Event Marketing 83

Event Marketer

JANUARY 24, 2022

Sustainable containers that maintain food temperature and quality during travel are among 2022 trends. What’s cooking at the best events this year? What was in 2021 an “off-premise” and “meal-kit” focus is this year centered around sustainability and health and immunity-boosting foods. CBD-infused beverages. Hard seltzer.

Food and Beverage 90

Food and Beverage 2022 Sustainability Travel 90

Event Marketer

FEBRUARY 15, 2024

The beverage giant and “best of the city” publication announced the launch of Foodmarks, hand-picked, global “food landmarks” inspired by movies, pop culture moments, travel hotspots and other cultural phenomena that revolve around “the perfect moment, the perfect meal and an ice-cold Coca-Cola.” Refreshing.

Food and Beverage 90

Food and Beverage 2024 Fashion Tech 90

Attendease

FEBRUARY 20, 2024

Effectively manage the event budget Based on your strategic plan, develop a realistic, line-item budget covering all aspects of the event — venue, vendors, security, food and beverage, staffing, swag, and the dozens of other expenses that pop up. Pssst, event marketing software can help with this.)

Corporate Events 195

Corporate Events Food and Beverage Social Media Event Management 195

Endless Events

NOVEMBER 15, 2022

It’s also a sign of a returned confidence in event planning. Of course, our event marketing budgets will need to be higher in 2023 than in 2021 or 2020. After all, most events were virtual and demanded lower budgets. Let’s start with the more uplifting reason why you should increase your event budget in 2023.

2023 122

2023 Food and Beverage 2022 Sustainability 122

Event Marketer

MARCH 17, 2024

The show welcomed more than 65,000 attendees and 3,000 exhibiting companies, showcasing the latest in natural and organic food and beverages, supplements, ingredients as well as home and beauty products. Several large brands, such as Impossible Foods and Kodiak, had a presence on the showfloor and a food truck outside.

2024 89

2024 Food and Beverage Sustainability Marketing 89

Event Marketer

SEPTEMBER 11, 2023

Over the summer, the beverage giant added another notch to its belt: The Coca-Cola Sips & Sounds Summer Festival, Amplified by Coke Studio. Mickey D’s served up hot fries, plus Frozen Coke and Frozen Fanta Strawberry (a new flavor), from its giant McRig food truck. Agency: Momentum Worldwide.

Food and Beverage 101

Food and Beverage Retail 2022 Sponsorships 101

Social Tables

FEBRUARY 28, 2017

More often than not, food is the main attraction for event attendance. In an age where consumers shop their values , it’s ever-important to put your money where your mouth is around local sourcing for your next event. Click around, and embrace the food wormhole. . Fortunately, we’ve got your back. Don’t get lost though!

Food and Beverage 60

Food and Beverage Insurance Marketing Events 60

Event Marketer

JANUARY 26, 2024

Nicholas Rowland, Senior Marketing Manager, Seedlip As an event marketer, you’ve likely been exposed to an array of non-alcoholic (NA) spirits, wine and beer products over the last 12 months—the industry’s explosive growth has been hard to miss. It’s good as a brand to be able to kind of control that.”

Food and Beverage 100

Food and Beverage 2024 2016 Marketing 100

Event Marketer

FEBRUARY 13, 2023

And savvy marketers are carving out time and space within their events and activations to ensure that those riding the alcohol-free wagon feel comfortable, welcome and seen. Naturally, non-alcoholic brewers and zero-proof beverage makers, who create complex drinks that mimic cocktails without the alcohol, are leading the charge.

Food and Beverage 118

Food and Beverage Sponsorships Events Consulting 118

Event Marketer

JANUARY 15, 2024

Armed with limited-edition bottles of OJ featuring the “AI” dropped from its name (“Tropcn”), the brand showed up in Sin City and doled out free juice to celebrate its natural ingredients and underscore that its beverages have no artificial additives. Or as Tropicana put it: “Sure, we love STEM.

Food and Beverage 110

Food and Beverage 2024 Social Media 2016 110

Attendease

DECEMBER 13, 2023

Next, build a realistic event budget—factor in venue, food and beverage, A/V, staffing, speakers, promotion, etc. Then, find the right venue for your audience size, event format, and budget. Early and enthusiastic marketing gets attendees excited to register right away. What are your measurable goals?

Healthcare 195

Healthcare Event Ideas Food and Beverage Social Media 195

Attendease

NOVEMBER 19, 2019

At these pop-up events, a brand will set up their products and services at a temporary location, and through event marketing, will hype these events as the ultimate place to be at. In 2019, the pop-up event market is exceeding expectations for growth and projected to bring in $10 billion.

Food and Beverage 210

Food and Beverage Retail Social Media Technology 210

GEVME

NOVEMBER 7, 2018

Choosing a venue for an event is also one of the first negotiation points as well. If you’re lucky, the event market will offer a variety of good venues. Your task is to examine the pitfalls, consider the pros and cons, and choose the best venue for your event that fits with your set criteria and budget. Accommodations.

Food and Beverage 166

Food and Beverage Venues Transportation Contracts 166

Eventmobi

JUNE 13, 2019

In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. And, depending on the event marketing benefits you choose to focus on, you may charge guests little to nothing to attend your event.

2019 150

2019 Food and Beverage B2B Social Media 150

Event Marketer

APRIL 18, 2024

s Presenting Sponsorship Made History at Cali Vibes Steal the Show with 27 of the Summer’s Best Festival Activation Ideas 818 TEQUILA’S FULL-SERVICE SALOON The popular 818 Tequila Outpost from last year’s fest returned to the desert this year as an exclusive, one-day pop-up offering food, music and cocktails.

2024 98

2024 Marketing Food and Beverage Sponsorships 98

Event Industry News

JUNE 14, 2023

The award winning Belfry Hotel & Resort, in North Warwickshire, has announced four senior appointments: Varun Shetty as Hotel Manager, Emma Catterall as Director of Finance, Gary Williams as Chief Engineer and Jacques Hobson as Director of Food and Beverage.

Hotels 59

Hotels Food and Beverage Management Event Design 59

Attendease

NOVEMBER 19, 2019

At these pop-up events, a brand will set up their products and services at a temporary location, and through event marketing, will hype these events as the ultimate place to be at. In 2019, the pop-up event market is exceeding expectations for growth and projected to bring in $10 billion.

Food and Beverage 150

Food and Beverage Retail Social Media Technology 150

GEVME

NOVEMBER 7, 2018

Choosing a venue for an event is also one of the first negotiation points as well. If you’re lucky, the event market will offer a variety of good venues. Your task is to examine the pitfalls, consider the pros and cons, and choose the best venue for your event that fits with your set criteria and budget. Accommodations.

Food and Beverage 120

Food and Beverage Venues Transportation Contracts 120

StraussCA

JUNE 29, 2022

A TRIED and TRUE RECIPE for PLANNING SUCCESSFUL ASSOCIATION EVENTS. Event Goals. Event Marketing. Food and Beverage Selections. Grow Your Event. Preparation Method: Equal Parts Event Goals, T arget Audience, Date Selection, and C ritical Path. Event Marketing. Ingredients: .

Food and Beverage 52

Food and Beverage Contracts Entertainment Insurance 52

Event Marketer

FEBRUARY 29, 2024

Agency: Studio Wyse, graphic design) Related Stories: Pinterest and Anthropologie Host a Trendy Holiday Showhouse Based on User Data 2024 Food & Beverage Trends to Inspire Your Event Menus The Brief: Weed Sponsorships and Predictive Palettes 1. We analyzed the info and whittled it down to eight key learnings.

Food and Beverage 90

Food and Beverage 2024 Retail Sponsorships 90

Endless Events

APRIL 13, 2023

Today, the three categories the crew will have to cut, keep, or improve are: Production Food Marketing But before the crew starts making event budget cuts, Nick shares a disclaimer. I know that’s super controversial, but it’s pretty easy and probably the highest cost in the F&B (food and beverage) bubble.

Food and Beverage 71

Food and Beverage B2B Marketing Events 71

Event Industry News

MARCH 16, 2023

Hyatt Regency and Hyatt House London Stratford has announced two appointments to its senior management team, with the addition of Tommy So as the director of food and beverage and James Smith, as hotel manager.

Food and Beverage 52

Food and Beverage Hotels Management Hospitality 52

Event Marketer

FEBRUARY 15, 2022

At the heart of the tour is a showcase of the Subaru Wilderness Family of vehicles and, in addition to music, the experience includes food and beverages alongside giveaways, gear demos and even special appearances by avalanche rescue dogs. WinterFest kicked off in Killington, VT, at the Killington Mountain Resort, Feb. Agency: Powdr.

2022 126

2022 Food and Beverage 2014 Sports 126

Attendease

NOVEMBER 30, 2023

It also enables attendees to easily discover and connect with all aspects of your event through conversational AI interactions! Virtual Food Tastings Enhance virtual events by arranging to send attendees curated food and beverage tasting kits.

Social Media 195

Social Media Sustainability Food and Beverage Technology 195

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Event website.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

Event Marketer

OCTOBER 31, 2023

Photo credit: Chase The post Four Sponsorship Tactics Chase Leveraged at the US Open to Increase Engagement appeared first on Event Marketer.

Sponsorships 100

Sponsorships Food and Beverage 2023 Sports 100

Event Marketer

NOVEMBER 8, 2021

Attendees were invited to explore the doors and enjoy food trucks featuring local international cuisine, cinnamon-flavored marshmallows and beverages. The post Stand Together Pop-Up Tour Opens Doors to Immigration Solutions appeared first on Event Marketer. Agency: Factory 360 , New York City.

Food and Beverage 114

Food and Beverage 2022 2019 Marketing 114

PCMA Convene

MARCH 6, 2020

During the COVID-19 crisis, event marketers should avoid discussing content that might fuel concerns, like food sampling. Many event organizers are wondering how their communication strategies should evolve at a time when the appetite for travel and live events has decreased over COVID-19 concerns. ”

Marketing 141

Marketing Food and Beverage B2B Travel 141

Event Marketer

FEBRUARY 23, 2024

Event Marketer: How is your exhibit design strategy changing post-pandemic? But I’m starting to see that shift, which informs a lot of what we’re doing in terms of providing food and beverages as well as soft seating to make spaces more inviting, almost lounge-like. appeared first on Event Marketer.

Trade Shows 52

Trade Shows Food and Beverage 2024 2023 52

Smart Meetings

FEBRUARY 25, 2022

Thompson is director of meeting and event services at Talley Management Group in Mount Royal, New Jersey. With extensive hospitality and events experience, Thompson brings decades of industry knowledge to the new role. Kimpton The Rowan Palm Springs appointed Loomis director of restaurants, bars and events.

Food and Beverage 52

Food and Beverage Hospitality Tourism Hotels 52

Event Marketer

SEPTEMBER 6, 2021

In addition to the courts, the brand provided an open-air lounge offering food and drinks. The patio complements the newly located cardmember lounge at Louis Armstrong Stadium, where cardmembers and up to two guests can escape the heat, purchase food and beverages and scoop up four exclusive, customizable designs from Ralph Lauren.

2021 128

2021 Food and Beverage Sports Hotels 128

Smart Meetings

MARCH 18, 2022

Gold has been with the DMO company since 2003, when she joined as its special events manager and has since become a sales and events leader among those in her field. Coiled , the software development firm, hired Catuogno as its director of event marketing. Mark Catuogno, CGSP. Albert Bilotti. Rodrigo Formoso.

Food and Beverage 52

Food and Beverage Hospitality Hotels 2003 52

Smart Meetings

MARCH 18, 2022

Gold has been with the DMO company since 2003, when she joined as its special events manager and has since become a sales and events leader among those in her field. Coiled , the software development firm, hired Catuogno as its director of event marketing. Mark Catuogno, CGSP. Albert Bilotti. Rodrigo Formoso.

Food and Beverage 52

Food and Beverage Hospitality Hotels 2003 52

EventMB

SEPTEMBER 2, 2016

It’s the experience you need to concentrate on, not the marketing. While your general event budget does not dictate your event’s success, how you allocate it does. The general rule of thumb is one-third of your event is food and beverage cost. Some professionals believe […].

Food and Beverage 127

Food and Beverage Marketing Events Event Marketing 127

Event Marketer

MARCH 21, 2022

Inside, they were invited to interact with local business owners and shop fashion, décor, jewelry and plants, then refuel with grab-and-go snacks and beverages from Hank’s Mini Market, Harun and Crenshaw Juice Co. More Events for Entrepreneurs: Revolt TV’s Annual Summit Returns to in-Person with a Hyper-local Program.

Food and Beverage 116

Food and Beverage Sports Fashion Entertainment 116