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Propel Evolves its Live Events in the Fitness Space with a Hyper-local Strategy

Event Marketer

–Emily Boido, Senior Director-Marketing, Enhanced Water Brands, PepsiCo Propel Fitness Water’s long-standing focus on the fitness space has taken a hyper-local turn with the “Propel Your City Project,” a community event program launched this summer that is offering free exercise classes for consumers in Atlanta, Detroit, Houston and Los Angeles.

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The Complete Guide to Event Marketing 2023

Stova

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing?

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#4 | The Big (Strategic) Issue: Your Event Marketing Database

MPG Event Marketing

In Europe, GDPR and ePrivacy regulations poses significant challenges for B2B event marketing – where large databases of contacts gathered via research and list buying, not consent, are still relied upon by most event organisers to reach high numbers of prospects to attract delegates, exhibitors and sponsors to their events.

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4 Examples of Event Marketing to Inspire You

Boomset

Image via rawpixel on Unsplash Event marketing is a hugely effective marketing strategy, employed by a wide range of businesses. It’s an effective and rewarding marketing strategy that lets brands get really creative. When it comes to event marketing, there are plenty of approaches you can adopt.

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How to Choose the Right Influencers for Your Event Marketing Activities

Eventsforce

This simple fact along with the explosion of the internet and social media has led to the rise of digital influencers – and consequently, influencer marketing. But what exactly do influencers do and why should event organisers consider using them around their events? When it comes to marketing, trust is essential.

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Five Ways to Balance Spectacle with Sincerity in a Drone Show Performance

Event Marketer

But as criticism grows over the potential of advertising “swarms” taking over precious skyline views, event marketers are returning to the foundation of authentic brand experiences for drone show performances worthy of this most epic of venues. Think: Social media ‘lightning storm.’ What does it feel like? Which logo?

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9 Event Trends You Need to Know for 2020

Attendease

Personalized Content: Send personalized email messages , including their name, company, or information about previous events they attended. Social media advertising: If you have a large list of contacts, you can create custom social ads with messages specific to each segment you want to target.

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