Eventsforce

JULY 29, 2019

This simple fact along with the explosion of the internet and social media has led to the rise of digital influencers – and consequently, influencer marketing. But what exactly do influencers do and why should event organisers consider using them around their events? When it comes to marketing, trust is essential.

Marketing 40

Marketing Event Marketing Social Media Speakers 40

GEVME

JUNE 1, 2018

An event planner or a marketer has many event marketing tasks to take care of once the date of the event is finalized. Here are a few quick steps to event branding before, during, and after the event: Set clear brand guidelines. Start your physical branding exercise. Create a sub-brand.

Marketing 212

Marketing Entertainment Social Media Events 212

ePly

MARCH 18, 2024

Even simple events can have multiple moving parts, making event planning an intense exercise in logistics. More than throwing parties, event planning considers all stages of the event cycle. From conception to post-event marketing, the planner has to be ready for nearly anything.

Social Media 62

Social Media Transportation Speakers Negotiating 62

Event Marketer

FEBRUARY 7, 2022

PHENOMENAL media company, which focuses on women and historically excluded communities, was also on-site to encourage visitors to celebrate themselves by engaging in a social media photo opportunity and posting across social media about the “phenomenal role(s)” they play in life, be it an entrepreneur, sister or friend.

Fashion 77

Fashion Social Media Financial Entertainment 77

Event Marketer

AUGUST 14, 2023

They not only came and visited, but hung out because it was a fun and exciting place to grab a snack and interact with each other.” — Chris Watters, Head of Experiential Marketing, Americas, Meta Meta decorated the entrance to its Instagram Featured Creator Lounge with colorful props inspired by the ’90s and internet memes. Agency: MKG.

2023 81

2023 2015 Social Media 2019 81

Guidebook

APRIL 14, 2015

If you’re adding to your event – whether it be a new session, a new format, a new call for proposals process, or a new event app – you’re going to have to market it. That’s all well and good – but who among us has money to hire a marketing consultant for every little new thing we want to introduce?

Marketing 97

Marketing Event Apps Retail Social Media 97

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing? It isn’t about you.

Event Marketing 40

Event Marketing Marketing 2023 Social Media 40

SpotMe Blog

JUNE 28, 2023

You’ve tried social media, content marketing, and networking. But have you tried webinar marketing? Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. What is webinar marketing? Wide reach.

Marketing 147

Marketing Social Media Education Technology 147

Purple

AUGUST 30, 2023

Workshops are typically conducted in a small group setting, where a facilitator or subject matter expert guides participants through exercises, activities and discussions. While it's possible to handle a smaller workshop with only a few people, larger events are going to require more effort and coordination. Marketing and promotion.

Negotiating 52

Negotiating Technology Social Media Speakers 52

PCMA Convene

JULY 2, 2018

Despite this fact, event marketers have spent years trying to convince prospects to make the decision to attend their events by inundating them with logic. Savvy business-to-business marketers, however, are starting to pivot, understanding that they aren’t marketing to businesses at all — they’re marketing to people.

Social Media 58

Social Media Marketing Event Marketing Travel 58

Expo Pass

SEPTEMBER 14, 2020

The 24/7 event… Microsoft’s virtual Build event this year was 48 hours of continuous developer content, panels, product news, and even some yoga. At a time when people are simply not interacting with as many people as they were before, we think this was a really important exercise. Event Execution. Event Marketing.

Social Media 115

Social Media Speakers 2020 Event Apps 115

Bizzabo

DECEMBER 11, 2018

As a business owner or marketing professional, you're always looking to reach more people with your brand's message, products and services. With so much noise on the internet and competitors fighting for market share, how can your company ever break through? It plays a crucial role in any multi-touch event marketing plan.

Social Media 76

Social Media Food and Beverage B2B Sports 76

Cvent: Event Marketing

JANUARY 30, 2019

Are you planning an internal or external event? An internal event is one within your organization put on for employees. This event could be an appreciation event, a holiday party, training, teambuilding exercise, and more. An external event is one outside of the organization that looks to register attendees.

Entertainment 52

Entertainment Social Media Venues Transportation 52

Endless Events

JUNE 10, 2022

If your crowd is tech-inclined, you can add the survey to the event app you are using. Social media. Let your staff know ahead of time that you’ll be asking for their feedback on a few things post-event. Give them your questions before the event so that as it progresses, they can observe and take notes for later.

Meetings 139

Meetings Events Social Media Sponsorships 139

Cvent: Event Marketing

MAY 22, 2018

Planning an event may seem overwhelming, but we’re here to tell you that, if you take a deep breath, you’ll see it may actually be as easy as ABC. Learn the ABC’s of event planning today. You’ve decided on the venue, the theme, the name of your event, etc. now you need to tell everyone about it!

Event Planning 58

Event Planning Sponsorships Social Media Hospitality 58

Bizzabo

FEBRUARY 5, 2021

In this article, we will show you the best ways to maximize event engagement at your next event. More than half (67.7%) of event marketers find it more difficult to keep attendees engaged during sessions at virtual events. Social media mentions. Maximize Event App Adoption. Let's dive in!

Social Media 110

Social Media Event Apps Entertainment 2021 110

Bizzabo

JANUARY 7, 2019

This month we spoke with Aleksandra Panyukhina—Head of Event Marketing at SEMrush—about unifying a global events brand, leveraging events for every step of the funnel and tracking event ROI. Germany, Italy, India, Australia, the UK, the US—in 2018 SEMrush held 35 events across five continents.

Global Events 53

Global Events Trade Shows Marketing Events 53

Hubilo Blog

SEPTEMBER 3, 2021

The event planning sector is on a steep rise. To become one of these specialists, you need several skills like marketing, customer service, market research, communication, people management, and more. But more importantly, you need professional training, which can be possible through an event planning certification course.

Event Planning 52

Event Planning Education Corporate Events Social Media 52

Eventory

DECEMBER 4, 2018

Do you want to know how to pick event trends that will work best in your strategy? Ever-changing event industry follows new trends. It’s understandable, given that event as a marketing tool must wow the attendees. There are some evergreens in event marketing. To choose the best, do a simple exercise.

2019 72

2019 Corporate Events Event Apps Technology 72

CadmiumCD

MARCH 26, 2020

creating videos, social media content, and assisting with design projects. If I am outside or exercising I am happy. During this time I was able to acquire an internship at Devaney & Associates, Inc. Outside of work, I love to ride mountain bikes, road bikes, go to the gym, drive, and take photos.

Conference 64

Conference Education Fashion Social Media 64

Cvent: Event Marketing

NOVEMBER 6, 2018

I don’t know about you, but I really like team building exercises. If you can’t dedicate time to the game, consider incorporating it into the corporate event itself, to take place during and in-between sessions. Quiz Writing Exercises. I haven’t yet done the same activity twice.

Corporate Events 31

Corporate Events Event Apps Social Media Events 31

EventMB

MAY 22, 2022

tb unique b2b environment to connect with people, cocktails & exercise = experience * * * #cycle4drink #cocktailcompetition #tradeshowdesign #exhibitiondesign #exhibitionexperience #cocktailmakers #brandexperience #b2b #connect #resonate #brandexperience #designagency #brandexperiencedesign #brandexperienceagency #agencylife #MovingMinds.

Trade Shows 161

Trade Shows 2022 2017 2018 161

Bizzabo

MAY 15, 2019

One of the more unique event types , trade shows will allow you to showcase new products and demonstrate them in-person to your target market. It's a perfect mix of marketing and sales! Folks are asked to take pictures and post them to social media using one of Alienware's favorite hashtags. Teach Something.

Trade Shows 78

Trade Shows 2017 2018 B2B 78

Bizzabo

APRIL 24, 2019

Program Manager at ServiceTitan—about structuring effective customer training programs, leveraging event data for content programs, and what event marketers can learn from teaching children. For the last two years, ServiceTitan has managed a multi-pronged event strategy that places customer education front-and-center.

Event Marketing 61

Event Marketing Marketing Education Events 61

TicketBud

FEBRUARY 5, 2015

While Facebook still leads the pack, research shows that Twitter is gaining steam and can’t be ignored as a potential advertising channel for event marketers. For this exercise, choose the Website clicks or conversions option. Check out Buffer’s guide to creating images on social media which breaks down how to use Canva.

Advertising 60

Advertising 2014 Marketing Social Media 60

Planning Pod

APRIL 12, 2020

Let’s take a look at the nine critical steps of event management strategy that will put you on the path to event success. As former marketing boss once told me, “If your product claims to be everything to everybody, then it’s really nothing to nobody.”. The same can be said for event planning.

Food and Beverage 206

Food and Beverage Social Media Insurance Entertainment 206

Event Marketer

SEPTEMBER 11, 2023

But as criticism grows over the potential of advertising “swarms” taking over precious skyline views, event marketers are returning to the foundation of authentic brand experiences for drone show performances worthy of this most epic of venues. Think: Social media ‘lightning storm.’ It’s not just a spectacle. Which logo?

Social Media 102

Social Media Marketing Retail Advertising 102

PCMA Convene

MARCH 25, 2019

Every new-to-ATS exhibitor receives a welcome letter and a series of timed emails with exercises to help them prepare for the show. More and more companies, especially in the healthcare arena, are trying to market through education.”. The upgraded list allows exhibitors to send out pre-show marketing.

Medical Meetings 89

Medical Meetings Meetings Education Consulting 89

Stova

MARCH 17, 2023

The Definitive Guide to Experiential Marketing This guide will walk you through the offline buyer’s journey and give you the information you need to reinvent your experiential marketing strategies. In this guide, we examine the offline buyer’s journey and show you how you can use experiential marketing to add value to your brand.

Marketing 40

Marketing 2023 Advertising Technology 40

Bizzabo

MAY 14, 2018

Discover how you can take your events strategy to new heights with these 25 innovative B2B event marketing ideas. How can we ensure our events are the talk of the town or at least buzzing amongst our prospects? We have compiled a list of 25 innovative B2B Event Marketing Ideas to inspire your events strategy.

B2B 48

B2B Event Marketing Marketing Social Media 48

Event Geek

JANUARY 18, 2018

Meanwhile the media circus surrounding the event was truly out of this world. By comparison, CES 2017 garnered nearly 1,000,000 social media mentions and 60,000 media mentions. That's enough mentions to approach the biggest sporting events in the world, such as Superbowl LI and Olympics 2016.

2018 68

2018 Event Marketing Marketing 2017 68

SpotMe Blog

DECEMBER 20, 2021

Efficiently and Affordably Use Webinars as a Sales and Marketing Tool. Best Practice #5) You’re Going to Need an Overarching Event Marketing Strategy That. Best Practice #2) Create a Repeatable Webinar Format Model That Allows You to Efficiently and Affordably Use Webinars as a Sales and Marketing Tool.

2021 130

2021 Tech Fashion Social Media 130

Event Farm

SEPTEMBER 28, 2017

This shift in individualized consumerism means a shift in how we market. Brands need to really know who is reading their emails, subscribing to their blog, responding to their event invitations. The livelihood of brands today depends on deeper data insight, and that data is available through events. Nothing is one-off.

Marketing 179

Marketing Trade Shows Social Media Technology 179

Capterra Event Management

OCTOBER 25, 2016

You’ve spent all of your money on decorations, catering, lighting, staff, event management software , and all other aesthetics of your event, but now you are left with a shoestring budget for marketing. Marketing doesn’t have to be an expensive venture, so long as you follow the right practices and engage the right outlets.

Marketing 40

Marketing Social Media Banking Advertising 40

Event Farm

SEPTEMBER 28, 2017

This shift in individualized consumerism means a shift in how we market. Brands need to really know who is reading their emails, subscribing to their blog, responding to their event invitations. The livelihood of brands today depends on deeper data insight, and that data is available through events. Nothing is one-off.

Marketing 100

Marketing Trade Shows Social Media Technology 100

Capterra Event Management

FEBRUARY 14, 2018

Create an event budget. Identify and engage event partners and sponsors. Develop your event branding. Develop and deploy your event marketing campaign. How to plan an event: A ten-step guide. Develop a vision for your event. Your vision is the foundation of your event. Create an event budget.

Social Media 110

Social Media Food and Beverage Advertising Speakers 110

Bizzabo

NOVEMBER 2, 2018

In this blog post we'll look at 20 product launch event examples and why they could be so effective for your company. What Is a Product Launch Event? Simply put, a product launch is when a company brings a new product to market. Moz is synonymous with marketing expertise. There are many options to explore. Photo: Moz.

Event Ideas 76

Event Ideas Social Media 2018 Conference 76