Event Geek

JANUARY 18, 2018

CES 2018 had nearly 4,000 exhibitors or 10x as many as Dreamforce (see the The Best Event Marketing at Dreamforce 2017 ). While operating on much tighter budgets, these startups exercised their event marketing muscle with creative strategies that delighted attendees and delivered real, measurable results.

2018 68

2018 Event Marketing Marketing 2017 68

Event Marketer

OCTOBER 10, 2023

–Emily Boido, Senior Director-Marketing, Enhanced Water Brands, PepsiCo Propel Fitness Water’s long-standing focus on the fitness space has taken a hyper-local turn with the “Propel Your City Project,” a community event program launched this summer that is offering free exercise classes for consumers in Atlanta, Detroit, Houston and Los Angeles.

Social Media 99

Social Media Advertising Marketing Events 99

Bizzabo

MARCH 25, 2020

Nicola Kastner, Global Head of Event Marketing Strategy at SAP. When I was tasked to change [SAPPHIRE NOW], if I hadn't tapped on the expertise of Johann [Senior VP & Head of Global Events at SAP] and many, many others in the organization, we wouldn't have been successful in getting to where we were today.”.

Event Marketing 55

Event Marketing Marketing Events Global Events 55

Eventsforce

JULY 29, 2019

Registration systems can help you see exactly how well the exercise worked by totaling up the number of people who cashed in on the deal. Why not sign up to our weekly EventTech Talk newsletter for tips, analysis and research reports on all the latest technology and marketing trends shaping.

Marketing 91

Marketing Event Marketing Social Media Speakers 91

Bizzabo

APRIL 24, 2019

Program Manager at ServiceTitan—about structuring effective customer training programs, leveraging event data for content programs, and what event marketers can learn from teaching children. For the last two years, ServiceTitan has managed a multi-pronged event strategy that places customer education front-and-center.

Event Marketing 61

Event Marketing Marketing Education Events 61

Bizzabo

MAY 14, 2018

Discover how you can take your events strategy to new heights with these 25 innovative B2B event marketing ideas. How can we ensure our events are the talk of the town or at least buzzing amongst our prospects? We have compiled a list of 25 innovative B2B Event Marketing Ideas to inspire your events strategy.

B2B 48

B2B Event Marketing Marketing Social Media 48

Event Marketer

FEBRUARY 9, 2024

CREATING COMMUNITY EVENTS Propel Fitness Water went local last summer with the “Propel Your City Project,” a community event program offering free exercise classes for consumers in Atlanta, Detroit, Houston and Los Angeles. 1 mission was “making local impact” with its community fitness program.

Entertainment 78

Entertainment Sports Fashion Marketing 78

GEVME

DECEMBER 24, 2018

A 136-meter installation of LED cubes that guided the participants of the event to the main screen reacted to their movements by changing colour. The cafe concept is based on “exercise for payment”, where visitors can pay for their food and drinks by performing exercises on various simulators (gym trainers, sports mats, etc.).

Corporate Events 184

Corporate Events Banking 2016 Events 184

GEVME

JUNE 1, 2018

An event planner or a marketer has many event marketing tasks to take care of once the date of the event is finalized. Here are a few quick steps to event branding before, during, and after the event: Set clear brand guidelines. Start your physical branding exercise.

Marketing 212

Marketing Entertainment Social Media Events 212

Event Industry News

JULY 22, 2022

The global events market is a huge opportunity for any event tech company. However, growing quickly in the right direction can be costly if not done correctly,” explained Adam Parry, co-founder of Event Tech Live. go-to-market strategy, companies needing to re-assess their current approach to the U.S.

Event Technology 72

Event Technology Technology Event Tech Tech 72

Attendease

DECEMBER 23, 2019

In a recent event marketing survey published by Harvard Business review, it was stated that 52% of the brands participating in the survey found face to face event marketing more valuable to their business as opposed to other marketing channels.

2020 243

2020 Event Apps Social Media Travel 243

Eventsforce

JULY 29, 2019

Registration systems can help you see exactly how well the exercise worked by totaling up the number of people who cashed in on the deal. Why not sign up to our weekly EventTech Talk newsletter for tips, analysis and research reports on all the latest technology and marketing trends shaping.

Marketing 40

Marketing Event Marketing Social Media Speakers 40

Event Industry News

JUNE 1, 2020

Without a current strategic plan in place, there will be a temptation to simply pick up and adapt what was done for your last event, and a good chance that you’ll miss both the opportunities and the threats associated with today’s new reality. Rethink your brand voice. in an attempt to appeal to the logical side of their brains.

Trade Shows 114

Trade Shows Travel Marketing Event Marketing 114

Event Marketer

AUGUST 14, 2023

With VidCon returning for its second in-person event since 2019, Meta built a space that gave back to creators, fostered creativity and facilitated connection, both live and on social. Photo credit: Marissa Joy Photo The post Meta Zeroes in on Attendee Feedback, Mix-and-Match Interactives at VidCon 2023 appeared first on Event Marketer.

2023 80

2023 2015 Social Media 2019 80

Smart Meetings

AUGUST 23, 2023

– Technology and innovation – Trends and research – People and planet – Business practices – Experience design – Event marketing “That’s on purpose,” Endean said. “We We have the same needs in the industry that keep us up at night.”

2023 98

2023 Trade Shows Sustainability Education 98

Expo Pass

JANUARY 26, 2021

A sales kick off is a high energy, in-person event that brings together the whole sales team, all under one roof (maybe for the only time all year). This year, most sales kick off meetings will need to go virtual , and they’ll need to be just as effective, or more so, as in person events. Event Execution. Event Marketing.

Speakers 142

Speakers Technology Marketing Education 142

Event Marketer

MARCH 15, 2024

We attack mock creative briefs to exercise our creative muscles. And we try out the latest event tools in real time. #19. You’ll walk away understanding better how the most effective marketers are selling, and executing, the most effective events and experiences. #12. But that doesn’t mean events are a monolith.

2024 52

2024 Marketing Trade Shows Sponsorships 52

PCMA Convene

SEPTEMBER 23, 2020

In fact, you would be hard-pressed to find an event that involves the senses more than Re:co. Our event has always had many multi-sensory components,” said Alex Bernson, SCA’s event marketing director. Supplies for the exercise came in the home kits participants were able to purchase before the event.

Speakers 98

Speakers Tech Events 2020 98

Event Planning BluePrint

OCTOBER 30, 2022

Event Business Builders – in this course you’ll accelerate your business goals, get your event planning business started, and learn how to start and operate your own event planning business. Real-world exercises. 2 – QC Event School. . #2 2 – QC Event School. Real-world exercises.

Event Planning 62

Event Planning Negotiating Advertising Contracts 62

Eventsforce

SEPTEMBER 17, 2021

Before you start deliberations around your budget, it’s worth looking at what impact you want your event to have? To the novice, budgeting might simply be an exercise to reduce as many costs as possible, or to reduce the number of budget line items. A savvy event professional understands that budgeting and brand impact are entwined.

Negotiating 104

Negotiating Speakers Contracts Tech 104

Eventmobi

OCTOBER 10, 2023

Corporate networking events Corporate networking events are hosted by companies for their employees, customers, or partners. To encourage camaraderie and collaboration, companies might host different types of business networking events, including team-building exercises, product demonstrations, or awards ceremonies.

2023 195

2023 Trade Shows Association Meetings Conference 195

Event Marketer

FEBRUARY 7, 2022

Attendees enjoyed cups of hot tea by The Black Leaf Tea, and they could join in exercise classes for all fitness levels. The post How Amazon Prime Video Powered Black Female Leaders at ‘Harlem’ Pop-Up appeared first on Event Marketer. The second day of the ‘Harlem’ pop-up focused on wellness and gratitude.

Fashion 77

Fashion Social Media Financial Entertainment 77

Event Farm

OCTOBER 18, 2017

The Event Farm marketing team is getting ready to host an event series. As our CRO, Chad, likes to say, it's an exercise in eating our own dog food. The marketing team prefers to think we're sipping our own champagne. We've got a marketing team of three, and none of us is a dedicated event marketer.

Marketing 199

Marketing Event Marketing Events Tech 199

Event Marketer

SEPTEMBER 11, 2023

But as criticism grows over the potential of advertising “swarms” taking over precious skyline views, event marketers are returning to the foundation of authentic brand experiences for drone show performances worthy of this most epic of venues. Drone performances have become more affordable and, thus, ubiquitous, across the landscape.

Social Media 99

Social Media Marketing Retail Advertising 99

GEVME

AUGUST 15, 2019

Interest is growing in events that include the participation of event market professionals, along with engaging event sessions. Organise events that allow people to get nutrition and exercise tips that improve their health and wellbeing through free courses from top universities or sport clubs, etc.

2020 219

2020 2019 Negotiating Technology 219

ePly

MARCH 18, 2024

Even simple events can have multiple moving parts, making event planning an intense exercise in logistics. More than throwing parties, event planning considers all stages of the event cycle. From conception to post-event marketing, the planner has to be ready for nearly anything.

Social Media 62

Social Media Transportation Speakers Negotiating 62

Event Industry News

SEPTEMBER 12, 2018

By allowing registered visitors to invite their WhatsApp contacts to attend an event, event organisers who use Gleanin Connect will be able to reach new potential visitor audiences like never before. Currently 15% of event registrations are completed over a mobile device and with a predicted 2.5

Marketing 68

Marketing 2019 Event Marketing Technology 68

Expo Pass

DECEMBER 29, 2020

Zoom can sometimes feel like an endless team building exercise, but after The Space Crime Continuum, we see now that a regular Zoom call is lacking one important component, and that’s — imagination. The holidays are usually one of our busiest times for live events, but that’s just not. Event Execution. Event Marketing.

2020 148

2020 Entertainment Technology Hospitality 148

Purple

AUGUST 30, 2023

Workshops are typically conducted in a small group setting, where a facilitator or subject matter expert guides participants through exercises, activities and discussions. Market Your Workshop It's almost time to announce your event to the world. All that's left is for you to put together a communication plan.

Negotiating 52

Negotiating Technology Social Media Speakers 52

Smart Meetings

JULY 12, 2022

Event marketers are ramping up in-person events with a fresh perspective provided by two years of virtual meetings and the proliferation of tech specifically focused on video conferencing. Leverage CSR to Create a Sense of Community. Today’s attendees expect more from companies.

Meetings 98

Meetings Tech Entertainment Marketing 98

Event Marketer

FEBRUARY 27, 2024

The experience challenged attendees to participate in quick bursts of exercise at five different stations, each paired with a specific basketball shot. Photo: Courtesy of Ticketmaster The post NBA All-Star 2024: Inside 13 Fan Activations appeared first on Event Marketer. Read the full case study here.

2024 109

2024 Sponsorships Sports Retail 109

Expo Pass

SEPTEMBER 14, 2020

The 24/7 event… Microsoft’s virtual Build event this year was 48 hours of continuous developer content, panels, product news, and even some yoga. At a time when people are simply not interacting with as many people as they were before, we think this was a really important exercise. Event Execution. Event Marketing.

Social Media 115

Social Media Speakers 2020 Event Apps 115

Event Marketer

JULY 12, 2021

The agency designed a footprint with details including cozy furniture, potted plants, exercise equipment, wall art featuring Black women as well as Ford vehicles, and warm architectural details. The post What We Learned About Hybrid Events From Two Weekends of Essence Fest appeared first on Event Marketer.

Food and Beverage 128

Food and Beverage Travel Technology Events 128

GEVME

AUGUST 23, 2020

Apart from these changes, one can also introduce activities that require two-way engagement; like team-building games and exercises. A digital event is different from a YouTube video in the sense that it’s supposed to be interactive and user engagement friendly. Introduce Fresh Tools.

Technology 156

Technology Management Event Technology Conference 156

Expo Pass

NOVEMBER 5, 2020

The goal is to create an event that feels like a break from the work desk. And get a little exercise. From pop-up panels to virtual homerooms, the chat is always live at virtual events. (3 We took a look at a few recent events -- Adult Swim Con, read more. Event Execution. Event Marketing. Categories.

Speakers 103

Speakers Technology Events Event Apps 103

PCMA Convene

APRIL 6, 2022

You’ll likely have loud critics weighing in on all your decisions — from exercising (or abandoning) COVID-19 safety regulations to holding an event in (or moving an event from) a state that’s instituted controversial legislation, to the way you are assigning priority to exhibitors who pulled out of your last show.

2022 98

2022 Retail Travel Tourism 98

Bizzabo

FEBRUARY 25, 2021

eBook that teaches readers why live events are so valuable and includes insights from industry leaders at IBM, Forbes, and Adobe. This gift idea is also a great event marketing strategy as it allows you to promote your brand even after your conference concludes. Don't forget about Yoga plus other forms of exercise too!

Food and Beverage 85

Food and Beverage Entertainment Conference Speakers 85