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NBA All-Star 2024: Inside 13 Fan Activations

Event Marketer

The experience challenged attendees to participate in quick bursts of exercise at five different stations, each paired with a specific basketball shot. And the brand’s sponsorship of the 3-Point Shootout triggered a donation from State Farm to the NBA Foundation with every shot sunk. Read the full case study here.

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22 Reasons to Love the 2024 Experiential Marketing Summit

Event Marketer

Learning directly from brand-side marketers elevates the conversation and gives you the kind of business insight that can transform your events into your organization’s most strategic marketing tool. #21. Smart Sponsorship Activation Strategies Long gone are the days of sponsoring an event with some swag and signage.

2024 52
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9 Event Trends You Need to Know for 2020

Attendease

In a recent event marketing survey published by Harvard Business review, it was stated that 52% of the brands participating in the survey found face to face event marketing more valuable to their business as opposed to other marketing channels. Use customized event apps to ‘gamify’ your event.

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Top 5 Event Planning Courses for Planners

Event Planning BluePrint

Event Business Builders – in this course you’ll accelerate your business goals, get your event planning business started, and learn how to start and operate your own event planning business. Real-world exercises. 2 – QC Event School. . #2 2 – QC Event School. Real-world exercises.

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10 Timely Insights for Producing an Event in 2022

PCMA Convene

You’ll likely have loud critics weighing in on all your decisions — from exercising (or abandoning) COVID-19 safety regulations to holding an event in (or moving an event from) a state that’s instituted controversial legislation, to the way you are assigning priority to exhibitors who pulled out of your last show.

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Meta Zeroes in on Attendee Feedback, Mix-and-Match Interactives at VidCon 2023

Event Marketer

With VidCon returning for its second in-person event since 2019, Meta built a space that gave back to creators, fostered creativity and facilitated connection, both live and on social. Photo credit: Marissa Joy Photo The post Meta Zeroes in on Attendee Feedback, Mix-and-Match Interactives at VidCon 2023 appeared first on Event Marketer.

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How to Plan a Corporate Workshop: Your Essential Checklist

Purple

Workshops are typically conducted in a small group setting, where a facilitator or subject matter expert guides participants through exercises, activities and discussions. Establish your Event Planning Budget How much capital will you require in order to ensure your workshop is a success? How people will find out about your workshop.