Event Marketer

FEBRUARY 13, 2023

And savvy marketers are carving out time and space within their events and activations to ensure that those riding the alcohol-free wagon feel comfortable, welcome and seen. Naturally, non-alcoholic brewers and zero-proof beverage makers, who create complex drinks that mimic cocktails without the alcohol, are leading the charge.

Food and Beverage 119

Food and Beverage Sponsorships Events Consulting 119

Event Marketer

APRIL 18, 2024

The Indio, CA-based event at the Empire Polo Club, hosted this year April 12-14 and April 19-21, features headlining performances by No Doubt, Lana Del Ray, Tyler, The Creator and Doja Cat; a new blockchain-based scavenger hunt dubbed Coachella Quests; and a new stage that’s home to extended sets.

2024 99

2024 Marketing Food and Beverage Sponsorships 99

TicketBud

DECEMBER 13, 2023

Imagine purchasing tickets to a highly-anticipated event promising exclusive talks with podcast celebrities and a panel with the actors from Supernatural and Harry Potter. Instead, event planners are living within the constraints and are more reliant on proper planning and financial forecasting to ensure the success of their events.

Negotiating 113

Negotiating Financial Food and Beverage Sponsorships 113

Event Marketer

SEPTEMBER 11, 2023

“We’re looking to use this investment and this event to help drive our business objectives. We’re really hoping to connect with consumers, locally, in this Texas market as a way to localize our national and global Coke music campaigns.

Food and Beverage 103

Food and Beverage Retail 2022 Sponsorships 103

Eventmobi

JUNE 13, 2019

Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. to cover your event costs.

2019 150

2019 Food and Beverage B2B Social Media 150

GEVME

SEPTEMBER 24, 2019

The block of event revenue streams or income streams includes the material profit that the company receives from each consumer segment. Event revenue definition. The followin g event revenue definition is fairly simple. Event revenue means revenue generated in connection with events. Event revenue challenges.

Advertising 120

Advertising Food and Beverage Sponsorships Hospitality 120

Eventtia

JUNE 2, 2023

Planning an event is difficult. Event planning and organizing a fairly small meeting involving just five participants can be quite a challenge, especially if this is your first time. However, although event planning can certainly be challenging, it also can be exciting and worthwhile. If your event is relatively large (i.e.

Sponsorships 91

Sponsorships Insurance Social Media Food and Beverage 91

Endless Events

FEBRUARY 28, 2023

With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers.

2023 121

2023 Food and Beverage Fashion Social Media 121

Event Marketer

FEBRUARY 29, 2024

Agency: Studio Wyse, graphic design) Related Stories: Pinterest and Anthropologie Host a Trendy Holiday Showhouse Based on User Data 2024 Food & Beverage Trends to Inspire Your Event Menus The Brief: Weed Sponsorships and Predictive Palettes 1. Here’s the breakdown.

Food and Beverage 91

Food and Beverage 2024 Retail Sponsorships 91

Guidebook

JANUARY 8, 2024

Managing events is stressful. You need an event planning checklist to support you from beginning to end. From picking a venue and speakers to ensuring you’ve sent out thank you notes and running a post-event debrief, there’s a lot to think about. Since no two events are the same, you’ll undoubtedly want to remove or add items.

Event Planning 78

Event Planning Food and Beverage Social Media Insurance 78

Event Marketer

SEPTEMBER 27, 2021

The beverage has become nearly as symbolic of the tennis tournament as the matches themselves, and this year marked the 15th anniversary of its debut. For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. Aleco Azqueta.

Sponsorships 98

Sponsorships Food and Beverage Sports 2021 98

Socio Events

NOVEMBER 9, 2022

Event planning is full of surprises, which is why it pays to be ten steps ahead. Whether it’s marketing to attendees and driving registration or establishing a budget and securing a venue, event planners need to navigate a host of responsibilities—each one as important as the last. 6-9 months before the event.

Event Planning 96

Event Planning 2023 Sponsorships Insurance 96

Canadian Special Events

FEBRUARY 9, 2023

Brampton, ON Apply here Event Manager IG Wealth Management, Toronto, ON Apply here Event Manager SharpLight Technologies, Concord, ON Apply here Event Manager – Toronto Burstyn Inc., Toronto, ON Apply here Events Manager Moxies, Vancouver, BC Apply here Events Manager Syntax Systems Ltd.,

Food and Beverage 52

Food and Beverage 2023 Sports Contracts 52

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Email Marketing.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

Event Marketer

SEPTEMBER 6, 2021

Fans and brands have made a triumphant return to the 2021 US Open Tennis Championships after spectators were banned from last year’s event due to COVID. Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. In addition to the courts, the brand provided an open-air lounge offering food and drinks.

2021 129

2021 Food and Beverage Sports Hotels 129

Eventsforce

APRIL 16, 2019

One of the main challenges organisers face around events is getting enough people to sign up and attend. But even when you hit your targets, there are still many out there who are interested in what your event has to offer but are unable to come for one reason or another. Increase Sponsorship Opportunities.

Food and Beverage 94

Food and Beverage Sponsorships Banking Speakers 94

Eventmobi

FEBRUARY 3, 2021

After a year of adapting to virtual-only formats, many within the events industry are eagerly predicting that 2021 will be the year of hybrid events. While hybrid events may seem like more familiar territory than strictly virtual formats, it is still too early to fall back on old models. Planning Hybrid Events in 2021.

Speakers 248

Speakers 2021 Sponsorships Events 248

Socio Events

FEBRUARY 23, 2023

Event expectations remain higher than ever, but many event professionals grapple with limited staffing and budget resources. Knowing how event technology and a superb content strategy transforms event experiences, I like to view the glass as half full. And remember: content feeds events, and events feed content.

2023 52

2023 Food and Beverage 2019 Event Marketing 52

Event Marketer

JULY 12, 2021

Activating outdoors may come with its share of obstacles, but as the industry navigates year two of the pandemic, brands continue to prioritize outdoor events as a safer alternative to engaging their audiences in enclosed spaces. More Insights on Outdoor Events: Five Insights on Producing Outdoor Experiences Amid COVID-19.

Airlines 127

Airlines Food and Beverage Sponsorships Education 127

Event Marketer

SEPTEMBER 12, 2022

What better way for a brand to showcase its luxury hospitality services than to tap into a luxury sports market? It’s the kind of strategic thinking that led Hilton to golf sponsorship, and more specifically, money-can’t-buy fan experiences that appeal to its core audience. Who knows where we’ll take it next?” Agency : Fuse Create.

Hotels 72

Hotels Food and Beverage Sports Hospitality 72

Planning Pod

JANUARY 25, 2017

If you’ve been in business long enough (and especially in marketing), you have been pitched to sponsor an event. “Many events are over-hyped, and event sponsors get burned in the process. You should think of selling event sponsorships like selling a product or service, because the concept is the same.

Sponsorships 128

Sponsorships Social Media Negotiating Marketing 128

Smart Meetings

JUNE 27, 2023

Payne, CMP, CMM, strategic partner at INNOV8 Meetings + Events , to get her take on the current marketplace and its impact on meeting planners, and some helpful tips and tricks planners should be looking at when drafting up a contract with a hotel or venue. Make sure that you’re charged correctly.

Negotiating 92

Negotiating Contracts 2026 Hotels 92

Socio Events

AUGUST 4, 2021

Event managers have contended with rapid industry changes over the last couple of years. From fending off a global pandemic to satisfying shifting attendee expectations, event organizers have been actively overcoming complex challenges for quite some time. Set Your Event Budgets and Goals to Stay on Track.

Event Management 52

Event Management Management Food and Beverage Event Apps 52

Eventtia

APRIL 18, 2022

Are you currently planning your very first event and are looking for help? Whether you are planning a traditional in-person event, a virtual event, or a hybrid event, in this guide, we’ll share an actionable and comprehensive checklist you can easily follow when planning an event. We’ve got your back.

Social Media 62

Social Media Sponsorships Speakers Contracts 62

Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. And now’s the moment for us to recognize how that is changing.”.

Marketing 124

Marketing Food and Beverage Sponsorships Tech 124

Event Marketer

DECEMBER 27, 2021

You’ve discovered that producing a successful hybrid event is possible when you have a nuanced, rather than literal, approach. TREND: The digital + live approach reigned supreme once more as marketers worked to ensure that those not comfortable with attending live events were able to participate in experiential programs virtually.

2021 109

2021 2022 Sports Retail 109

Event Marketer

JULY 12, 2021

Surprise content, concierge service and a sense of place and mission—these were among the elements that led to the success of the Essence Festival of Culture, which took place as a hybrid event over two weekends, June 25 to 27 and July 2 to 4. For more insight, we asked Jones to share her tips for a hosting a successful hybrid event program.

Food and Beverage 127

Food and Beverage Travel Technology Events 127

The Castle Group

SEPTEMBER 12, 2023

In the dynamic world of event management , you can’t please, or appeal to, everyone—but you can try! Post-event surveys are a great way to gather important feedback to further help you, as the event organizer, understand and analyze these factors. What is a post-event survey? Why are post-event surveys important?

Sponsorships 52

Sponsorships Food and Beverage Event Apps Speakers 52

Event Marketer

MAY 17, 2021

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. More on Event Technology: Extreme Personalization: 10 Ideas to Customize Engagement for Attendees.

Tech 126

Tech Food and Beverage Retail Tourism 126

Stova

MARCH 17, 2023

The Complete Guide to Creating an Event Budget Within this guide, we will go over real-life examples of how executives are optimizing their event’s ROI through more efficient use of budget. Learn how executives in different industries are changing the way they provide ROI around their events.

2023 40

2023 Food and Beverage Social Media Negotiating 40

Event Marketer

MAY 9, 2022

Months of pent-up energy was unleashed at the event, which notably dropped its mask and vaccine mandates, where thousands of fans gathered to catch performances by the likes of The Weekend, Billie Eilish and Megan Thee Stallion, and experience a range of large-scale art installations. Agency: MKG. Photo credit: Marissa Joy Photography.

2022 125

2022 Food and Beverage Apparel Fashion 125

Bizzabo

MAY 2, 2019

Check out these 10 incredible event roadshow ideas with real examples you can use to supercharge your traveling get-together. Event roadshows are growing in popularity in 2019. They're amazing event marketing tools. In this article, we'll explore what an event roadshow is and why it can be so beneficial for your company.

Financial 51

Financial Sponsorships 2015 Travel 51

Cvent: Event Marketing

APRIL 18, 2019

As you think about how to demonstrate your event ROI, it’s necessary to understand the full range of costs and benefits. But to get a complete picture of ROI, it’s important to go beyond these basics and understand all ROI components – what we call the eight essential drivers of event ROI. The Basics. Direct & Indirect Costs.

Food and Beverage 44

Food and Beverage Advertising Sponsorships Government 44

Event Marketer

FEBRUARY 13, 2024

15 winning brand activations that hyped up NFL Fans and Las Vegas locals Up and down the Las Vegas Strip, excitement for Super Bowl LVIII—in one of the most active event and tourist cities—was in the air. DJ Pee.Wee, aka Anderson.Paak, provided beats for the event, which was streamed on the UNINTERRUPTED YouTube channel.

Food and Beverage 108

Food and Beverage Sports Hotels Apparel 108

Oveit

JUNE 18, 2018

As companies from every industry, event management companies to need to be profitable in order to survive. In my experience, money is not the main reason for which somebody starts a business in this industry, but even event planners have bills and salaries to pay. A great experience will bring people back to your next event(s).

Event Management 61

Event Management Management Food and Beverage Social Media 61

Planning Pod

JULY 27, 2022

If you are somehow engaged in event sales – whether as a salesperson, business owner or manager in the hospitality and events industry – you already know that establishing successful sales practices and habits is the #1 way to grow revenues for private, group and in-person events. source: Spotio ).

Venues 103

Venues Hospitality Contracts Events 103

Endless Events

JULY 26, 2018

Have you ever planned an event just because it was routinely scheduled, rather than being held for a specific reason? An event’s ‘why’ is often overlooked in event planning, according to a report by American Express Meetings & Events. In essence, it’s what you want event goers to experience. You’re not alone.

Sustainability 74

Sustainability Speakers Food and Beverage Event Apps 74