Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House
Event Marketer
APRIL 11, 2022
According to the brand, the scale of the Coca-Cola Ice House was not only designed to represent Coke’s status as a heritage partner and align with the “go big or go home” attitude, but also to meet consumers’ rising expectations of what an in-person brand experience entails as the world continues to reopen. RODEOHOUSTON ?
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