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Sponsorship Needs to Be More Than Banners and Clings

Velvet Chainsaw

Sponsorship is the most powerful form of marketing. Recently I’ve received invitations to attend webinars and download industry research reports and articles all aimed to help conference and show organizers grow sponsorship revenue. Some of the more innovative sponsorships will align with the passion or values of the attendees.

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The Brief: ‘Smackable’ Billboards and Subterranean Cooking

Event Marketer

OATLY IS REALLY MILKING ITS BASEBALL SPONSORSHIP How’s this for sponsorship ingenuity: Oat milk brand Oatly is leveraging its multiyear Minor League Baseball (MiLB) partnership this season to create the league’s “121 st team,” the Malmö Oat Milkers (a nod to its home city of Malmö, Sweden). Beat that, Chicago pizzerias.

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Sponsorship Needs to Be More Than Banners and Clings

Velvet Chainsaw

Sponsorship is the most powerful form of marketing. Recently I’ve received invitations to attend webinars and download industry research reports and articles all aimed to help conference and show organizers grow sponsorship revenue. Some of the more innovative sponsorships will align with the passion or values of the attendees.

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Sponsor budgets are shrinking: How to build cost-effective event sponsorships that prove ROI

Socio Events

Every time I meet with an association or partner, they ask if I have any sponsorship options or ideas outside of the prospectus. As we move into a new era of events, today’s event organizers require creativity and flexibility to craft cost-effective sponsorship packages that promote sponsor visibility and drive ROI.

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The Complete Guide to Event Sponsorship 2023

Stova

The Complete Guide to Event Sponsorship Many event professionals understand the importance of putting on an event with sponsorships but still struggle with developing a strategic approach to securing sponsors. At their best, sponsorships raise the brand value of both parties and reinforce their heritage and visions for the future.

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Money Talks: Defining an Event Budget

TicketBud

By delineating expenses across various categories such as venue, marketing, and entertainment, budgets help prioritize spending for maximum impact. Forecast potential funds coming in from ticket sales, sponsorships, merchandise, or donations to establish a baseline for your budget. Event budgets also act as a risk management tool.

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How to Legally Live Stream Your Event

Eventmobi

Video live streaming of events is simple to set up, easy to use, entertaining to watch, and most importantly accessible by all. This is probably included in your venue contract but it’s good to double-check. It’s also unedited, unplanned, and unprocessed content being broadcasted live. What is Considered a Public Place?

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