SpotMe Blog

SEPTEMBER 23, 2021

Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . What Are Event Sponsorships? Event sponsorship is when an organization agrees to cover part of the cost of an event in exchange for promotional benefits. In-kind sponsorship. Entertainment and games.

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Event Marketer

DECEMBER 11, 2023

When football fans on-site at college and pro games aren’t watching players block, tackle and blitz each other, they’re looking for other ways to be entertained. Another Bud Light sponsorship that made headlines was the “World’s Largest Tailgate” hosted in partnership with the Kansas City Chiefs. Oh, and it was a hybrid tailgate.

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GEVME

JULY 2, 2018

From advanced check-in technology to high-tech VR/AR entertainment, there are numerous areas that require extensive investment. While many event planners focus on cost cutting only, the key to success is using as many diverse revenue streams as possible, with sponsorships being one of them. What is an event sponsorship package?

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Eventmobi

JUNE 20, 2019

Traditional sponsorships—placing company logos and messages on banners, window clings, signage, badge stock, and lanyards or underwriting lounges, meals, and parties—differ in many ways from technology-based event sponsorship opportunities. Traditional Event Sponsorships vs. Technology Sponsorships. Did You Know?

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Event Marketer

OCTOBER 31, 2023

Here, we explore the four key facets of the brand’s sponsorship program. From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1. Schoff says.

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Event Marketer

DECEMBER 20, 2023

Patricia Dukofsky, Interactive Entertainment Group What do you do and what do you offer? I proudly stand at the forefront of experiential marketing with Interactive Entertainment Group. into our interactive gaming wall for its soccer sponsorship. What event type has seen the most growth in 2023?

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Canadian Special Events

AUGUST 28, 2022

The Sponsorship Marketing Council Canada (SMCC) was created in 2004 to drive advancements in the fi eld of sponsorship marketing. Its mission is to help brand marketers, agency partners and sponsorship properties unleash the power of sponsorship marketing through education, collaboration and access to best practices in the.

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Bizzabo

SEPTEMBER 17, 2020

From sponsored sessions to virtual booths, discover the most popular virtual event sponsorship ideas for engaging virtual attendees and driving ROI. Whether you’re looking to pivot to virtual events or are redesigning a virtual event sponsorship program, we’re here to help. Virtual Event Sponsorship Value Propositions.

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Endless Events

JUNE 1, 2020

Last week, we explained how to deal and package your virtual event sponsorships. And today, we continue, with a second article about virtual event sponsorship ideas. So keep reading to find out unique virtual event sponsorship ideas you can employ at your next virtual event! Virtual Event Sponsorship Ideas: Conclusion.

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Endless Events

MAY 27, 2020

So, let’s talk about virtual event sponsorships, shall we? As we all know, sponsorships have been the industry’s holy grail of revenue for years. They’re a safe way to ensure money is coming through the door, and planners have dedicated a fair chunk of their time to perfecting the art of negotiating good sponsorship deals.

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Event Marketer

APRIL 10, 2023

But for brands, the post-pandemic sports sponsorship landscape is a whole new ball game. In a word, sports sponsorship has become more intentional. Bespoke Sports & Entertainment handled). There are new audiences to connect with, new engagement trends to implement, new opportunities to make a bigger impact.

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Socio Events

FEBRUARY 20, 2023

Corporate event entertainment. Here’s the problem: Entertainment options are a dime a dozen. In this guide, we’ll detail ten corporate entertainment ideas, plus a few tips and tricks you can use at your next special event. Therefore, entertainment options can make or break the event. Luckily, we’re here to help.

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Event Marketer

APRIL 8, 2024

OATLY IS REALLY MILKING ITS BASEBALL SPONSORSHIP How’s this for sponsorship ingenuity: Oat milk brand Oatly is leveraging its multiyear Minor League Baseball (MiLB) partnership this season to create the league’s “121 st team,” the Malmö Oat Milkers (a nod to its home city of Malmö, Sweden). Beat that, Chicago pizzerias.

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Eventbrite UK

JUNE 25, 2019

The post How to Get and Secure Sponsorship for an Event appeared first on Eventbrite UK Blog. You want a sponsor for your event, but what does a sponsor want from you? Guy Wimpory, founder of Sponsor Monster, reveals just what sponsors are seeking.

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Event Marketer

MARCH 28, 2024

Cyndie Wang, VP-Global Sponsorships and Brand Experience, Hewlett Packard Enterprise (HPE) No two days are ever the same for Cyndie Wang. But Wang’s closest partners through all of the events and projects on her plate are the people on her own team—one she’s built up since her start with HPE in 2015.

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Socio Events

AUGUST 29, 2022

Every time I meet with an association or partner, they ask if I have any sponsorship options or ideas outside of the prospectus. As we move into a new era of events, today’s event organizers require creativity and flexibility to craft cost-effective sponsorship packages that promote sponsor visibility and drive ROI.

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Endless Events

JUNE 5, 2020

After you took the time to learn about mistakes to avoid , how to engage your audience , and sponsorship deals , we want you to think about how to entertain attendees. This means you must ditch the idea that virtual events can’t include entertainment. Yes, you read that right! People crave connection. Conclusions.

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Velvet Chainsaw

DECEMBER 17, 2019

Sponsorship is the most powerful form of marketing. Recently I’ve received invitations to attend webinars and download industry research reports and articles all aimed to help conference and show organizers grow sponsorship revenue. Some of the more innovative sponsorships will align with the passion or values of the attendees.

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Stova

MARCH 17, 2023

The Complete Guide to Event Sponsorship Many event professionals understand the importance of putting on an event with sponsorships but still struggle with developing a strategic approach to securing sponsors. At their best, sponsorships raise the brand value of both parties and reinforce their heritage and visions for the future.

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Event Farm

APRIL 11, 2017

Conference sponsorships may seem expensive, but with the right preparation, they can drive business results and impact your company’s bottom line. If you’re hoping to fully leverage your conference sponsorship to drive lead generation and. pipeline acceleration , your marketing and sales teams will need to be.

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Velvet Chainsaw

FEBRUARY 16, 2022

Smart organizations have enlisted the help of their top sponsors to use engagement to best activate their sponsorship. Entertainment options or a photo wall to capture and share conference memories are also popular inclusions. Engaging activities include opportunities for the attendee to create, do, or get something.

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Socio Events

MAY 21, 2020

The virtual landscape can potentially offer your sponsors MORE value, a better revenue model, and the potential to grow your long-term sponsorship offerings. Virtual Event Sponsorship: Pre-event. Here are a few pre-event sponsorship ideas we’ve seen that will set your event apart. Virtual Event Sponsorship: During the Event.

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EventSource

FEBRUARY 27, 2024

A variety of delicious wines was served throughout the event, with sponsorship from Grapefully Yours , known for their offerings, including customized labels for wedding and event souvenirs. This service is not only an excellent idea for wedding guests, but also makes for a wonderful gift for hosts of an event to take home.

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Eventory

FEBRUARY 12, 2019

Heineken, one of the key players of the brewing industry, placed a bet on event marketing and implemented a master plan of beer sponsorship at Coachella Festival. Why alcohol sponsorship for events like Coachella is the perfect fit for marketing to a wide Millennial audience. How did it go? Why did it work so well? Let’s find out.

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Eventbrite UK

MARCH 15, 2018

The post Beyond Sponsorship: The Brands Launching Their Own Festivals appeared first on Eventbrite UK Blog. No longer content to sponsor or run activations at other people's events, branded festivals are becoming ever more popular.

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Do Good Events

MARCH 21, 2024

Sponsorships Sponsorships for nonprofit events are a way for businesses to align with a charitable organization or cause through financial support. Provides great exposure for businesses Connect with prominent figures in the community Provide sponsorship packet options Can’t do a sponsorship? In-home experience?

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Event Marketer

JANUARY 31, 2024

Agencies: Civic Entertainment Group, studio and activation; Civic Entertainment Group PR, p.r.) Times for the “Los Angeles Times Talks @ Sundance Film Festival Presented by Chase Sapphire,” a series of discussions with Sundance filmmakers, actors and screenwriters, moderated by some of the newspaper’s top entertainment editors.

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Eventmobi

APRIL 14, 2020

What’s important: Video Tools: ••• Anything and everything from pre-recorded sessions and livestreams to video-on-demand with live Q&A – but the quality must be top-notch Sponsorship: ••• Critical for revenue generation.

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PCMA Convene

MAY 31, 2016

In “Sponsorship Marketing,” the latest video for The Intersection , presented by PCMA and PSAV, host Jamie Muro gets down to sponsorship brass tacks with Kati S. “[Sponsors] really want to match sponsorship opportunities to their goals and objectives.” Make sponsorship activity a touchpoint for attendees.

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PCMA Convene

MARCH 4, 2024

Leading indicators to consider include: Revenue Diversification If at least 30 percent of your revenue is coming from registration and 30 percent or more is from expo and sponsorship, you have good revenue diversification. If your annual conference doesn’t hit these benchmarks, you need to identify a performance metric to move the needle.

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Event Marketer

APRIL 4, 2022

The hospitality activation, created to bring light-hearted entertainment to golfers and non-golfers alike, will travel to more than 15 stops on the PGA Tour this season. More Sports Sponsorship Strategies: Comcast Business Launches a New Pavilion Experience for the PGA Tour.

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Nunify

APRIL 25, 2021

Here are some ideas you can use to incorporate sponsorship content in your virtual event: 1. Layer your own content with sponsors’ content through engaging and entertaining sessions like contests, health sessions, cooking sessions etc., Optimize your Virtual Environment. which you can use to showcase your sponsors’ content.

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Eventmobi

JULY 13, 2022

By leveraging digital ticket sales and sponsorship opportunities, associations can tap into new revenue streams to increase their bottom line. After your event ends, the conference app can serve as a persistent digital home for member networking, industry education and entertainment.

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TicketBud

OCTOBER 4, 2023

Tease your audiences with news about what they can expect and encourage those who have already committed to refer others to your event.

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Event Marketer

JANUARY 19, 2024

This year, Adobe is standing up that sponsorship with its first-ever owned space in Park City, UT, dubbed Adobe on Main, which is open this weekend, Jan. Ahead of the opening of Sundance Film Festival on Jan. 18, we hopped on a call with Freeland to talk program strategy, engagement and advice for fellow brand marketers making the trek.

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Event Farm

JUNE 9, 2021

2: Audio visual, décor and entertainment – 6% increase. Don’t expect any cheap deals on entertainment. Depending on how safe you want to make your attendees feel, you may opt for home testing for VIPs—entertainment, speakers, executives—so they don’t get on the plane if they have a positive result. #6:

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TicketBud

DECEMBER 13, 2023

By delineating expenses across various categories such as venue, marketing, and entertainment, budgets help prioritize spending for maximum impact. Forecast potential funds coming in from ticket sales, sponsorships, merchandise, or donations to establish a baseline for your budget. Event budgets also act as a risk management tool.

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