Socio Events

SEPTEMBER 1, 2022

A situation like this is a doomsday scenario for an event planner. However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. After all, in-person, hybrid, and virtual events rarely sell themselves, no matter how engaging or exciting they might be. What is event marketing?

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Event Marketing Marketing 2022 Social Media 52

Socio Events

MARCH 21, 2023

B2B event marketing, by extension, refers to the discipline of leveraging B2B events for business marketing and promotional purposes. On the flip side, there’s business-to-consumer (B2C) marketing. Another key difference is that B2B companies have a much longer sales cycle than their B2C counterparts.

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Event Rebels

JANUARY 15, 2019

After launching a trade show or conference, your next goal becomes increasing registrations and sales. Here’s a secret: To maximize your success, you need the right mix of event management technology. But beyond that, there’s one tool that’s missing from the event technology mix – an email marketing solution.

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Trade Shows Conference B2C Marketing 83

Hubilo Blog

FEBRUARY 24, 2022

Attending top industry events is one of the best investments anyone looking to excel in their career can make. The same goes for event professionals too. . But taking time from your busy schedule to attend events isn’t easy– after all, your day-to-day plate as an event manager is probably pretty full already.

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Bizzabo

MAY 25, 2018

In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? In order to accomplish this task, enterprise organizations frequently adopt a rigorous event technology stack. Consider Electronic Arts (EA).

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Bizzabo

DECEMBER 15, 2020

Welcome to your guide for virtual conferences in 2021. Discover best practices for launching a virtual conference, engaging your audience, and more. As a result of the Coronavirus Pandemic in 2020, many event professionals found themselves in a place they never imagined. 2020 was the year of virtual conferences.

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Bizzabo

JUNE 15, 2018

Looking to build a corporate event management plan but not sure where to begin? Check out this article to learn the top best practices that lead to a strong corporate event management strategy. Live events have become a key part of marketing efforts for both B2B and B2C companies.

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Bizzabo

MARCH 14, 2019

The examples of their imaginative event marketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. As you’ll see in this article, part of their success can be credited to their advanced marketing strategy. Adobe Summit is a digital experience conference.

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Eventmobi

JUNE 16, 2023

Some examples of the more popular types of non dues revenue streams include: Events Conferences Fundraising campaigns Sponsorships Partnerships Merchandise Online fundraising Grants Whether your association is large or small, you can start with this list if you’re looking for non dues revenue ideas to diversify your revenue streams.

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Sponsorships Financial Social Media Conference 195

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Event website.

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Event Marketing Marketing 2019 Social Media 55

Bizzabo

JUNE 20, 2018

This month we spoke with Dayna Rothman, CRO at SaaStr, about multi-channel event promotion, the differences and similarities between B2B and B2C events, and what it takes to scale a rapidly growing event. Dayna Rothman is Chief Revenue Office at SaaStr and a marketing thought leader. Right before this past event.

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Conference B2B B2C Sponsorships 55

Eventmobi

AUGUST 16, 2018

G2 Crowd is the leading website for online business software and service reviews, where Event Mobi ranks as a High Performer on the Summer 2018 Mobile Event Apps Report. Event speakers are essential to a successful event marketing strategy. Because it gets results. In-demand speakers are, by nature, influencers.

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Bizzabo

JANUARY 15, 2019

Values-based events. Intimate events. Event apps. For the more information and expert advice, download the Event Marketing 2019: Benchmarks and Trends Report. Kimber Lancaster, Senior Global Event and Field Marketing Manager, Split. Aleksandra Panyukhina, Head of Event Marketing, SEMrush.

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2019 B2B B2C Events 102

Event Industry News

OCTOBER 14, 2019

Alex Balding, Events Manager at SaaStock. Alex is an Events Manager at SaaStock, a global community of SaaS (software as a service) founders, executives and investors. Read the Event Tech Q&A here. Aleksandra Panyukhina, Head of Event Marketing at SEMrush. Read the Event Tech Q&A here.

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Bizzabo

NOVEMBER 27, 2019

Keep reading to learn the secrets behind Twitter's most successful events and experiential marketing activations as well as how you can use them to supercharge your own event marketing efforts. If you're not familiar with the Cannes Lions festival, it's a conference dedicated to creative communication.

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2019 Advertising 2006 Events 72

Bizzabo

AUGUST 22, 2018

We have a solution for you — this guide to awesome and free event planning resources. We’ve compiled a list of some of the most important conference planning resources that organizers can refer to for all their event planning and event marketing needs. Read on to learn the in’s and out’s of event engagement.

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Event Planning Social Media Sponsorships Event Marketing 88

Bizzabo

OCTOBER 12, 2018

Looking for the best event tools but tired of sifting through seemingly endless options? You might have an event coming up or just want to stay ahead of the game by learning about the latest in event management software. You never know what challenges and opportunities will come to light with every new event.

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Social Media Trade Shows Event Marketing B2B 59

Bizzabo

MAY 14, 2018

This month we spoke with Cathy McPhillips, VP of Marketing for Content Marketing Institute, about growing an annual conference, making data-driven decision, building an engaged community and more. She has been frequently named a Top Marketer and is dedicated to providing event attendees with an incredible experience.

Marketing 50

Marketing Conference Speakers Social Media 50

Bizzabo

MARCH 31, 2020

Part of the Netflix content strategy includes numerous live, in-person event types and marketing activations. In this article, we'll take a look at 12 of them and pull out key takeaways you can use to improve your own conferences, training seminars, and trade expos. Netflix is a Joke Fest. Source: Los Angeles Times.

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Sponsorships 2019 Entertainment Speakers 77

Bizzabo

JANUARY 24, 2020

The event features expert speaker sessions, hands-on workshops, product deep dives, and more. Their corporate event management team makes their programming so value-packed, in fact, that 83% of past attendees plan to return in 2020 and 91% rate the general session as either good or excellent. We definitely think so. Superclass.

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Bizzabo

NOVEMBER 6, 2019

Like Google, Baidu's offerings include a popular search engine, a mapping service, mobile apps, translation services, and a stellar event marketing strategy. In this article, we'll explore 11 different events and experiential marketing activations that Baidu uses to promote its services and products all while serving its customers.

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2019 Entertainment Marketing Conference 49

Bizzabo

FEBRUARY 12, 2020

Learn all about Bon Appetit's unique approach to event marketing and how you can adopt their philosophies to improve your own conferences, seminars, and expos. Bon Appetit has also begun investing in live events and creative marketing activations to help promote its brand. Sound good? Then let's get started!

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Bizzabo

JANUARY 9, 2020

Key Takeaway: Whether you're hosting an hour-long lecture or a full-blown industry conference, we always recommend that you record your event sessions for future use. Key Takeaway: Looking for new event marketing ideas. Key Takeaway: Event sponsorship is an important element of any company's event strategy.

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Sports 2016 B2C Entertainment 62

Nunify

FEBRUARY 12, 2023

Let’s see how it does a conference and give it a budget. Give me 3 venues under $20000 to host a conference in Chicago for an audience of 500 pax Perfect ! How do I promote an event to event professionals? Let me give it one last try with a B2C event. Overall, I felt that the answers were repetitive.

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Sponsorships Event Apps 2023 Tech 52

Bizzabo

NOVEMBER 30, 2018

Here are some common do’s, don’ts, and examples of real life corporate event ideas that will help you plan your next B2B extravaganza. Why B2B events? B2B event marketing is just as important as B2C events. Most Popular Event Types. Conferences.

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Bizzabo

JUNE 19, 2019

Apple’s event marketing team also plays host to a few famous gatherings, including the highly anticipated annual WWDC conference (mentioned below). What is it that makes these events so revolutionary? Flagship Events. In this first section, we'll look at Apple's flagship events. Apple Special Events.

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Trade Shows 2019 Tech 2004 63

Bizzabo

AUGUST 30, 2019

That way you can learn to host amazing events just like Forbes. 12 Forbes Event Marketing Examples. Just make sure that you're able to entertain your attendees in unique ways and that your next conference, expo, or trade show isn't just another run-of-the-mill event. Key Takeaway: Who's sponsoring your next event?

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Healthcare 2019 Speakers Conference 48

Bizzabo

AUGUST 1, 2019

In this article, we'll look at a collection of 12 events, brand activations, and experiential marketing campaigns from IBM. Think is IBM's biggest conference of the year and features well-known speakers like Joe Montana and Tony Hawk; dozens of workshop sessions on various technology subjects; and plenty of networking opportunities.

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Speakers B2B 2019 Technology 56

Bizzabo

NOVEMBER 13, 2019

Document your event planning process, from initial idea to full-fledged conference and let your audience come along for the ride. They'll appreciate the backstage pass and you'll get plenty of content to help with event marketing. The New York Times Travel Show is the largest event of its kind. DealBook Conference.

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Bizzabo

SEPTEMBER 26, 2019

97% of them said they walked away from past conferences with insights they could immediately put into action and 98% claimed that attending the conference has enabled them to run their businesses better. One of the things that Quickbooks Connect does better than most conferences is secure amazing, high-caliber speakers.

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Financial 2019 Speakers Sponsorships 48

Bizzabo

FEBRUARY 11, 2019

Aleksandra Panyukhina, Head of Event Marketing, SEMrush. Aleksandra manages everything from budgeting to reporting for SEMrush’s event marketing strategy. She managed over 35 events across five continents in 2018. This year, she’ll be producing SEMrush’s first user conference. ELIJAH: Yes.

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2019 Technology Advertising B2C 48

Bizzabo

NOVEMBER 2, 2018

In the next section, we'll reference 20 events and the specific elements that have made them so effective. These product launch ideas and user conference tips will help your company host an amazing event. 20 Powerful Product Launch Event Ideas. The following company events have been carefully selected. Take notes.

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Event Ideas Social Media 2018 Conference 76

SpotMe Blog

SEPTEMBER 1, 2022

It, therefore, allows your CRM software and event management software to link with your virtual event platform. You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses. For example, a trade show is a B2B event. Conference.

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Event Planning B2C Event Apps Speakers 246

Endless Events

APRIL 21, 2023

Today’s #EventIcons guests recently launched a conference in 90 days, growing their attendance from 0 to 5,000 people. That event was a fantastic PLX conference focused on event partner marketing. Then I landed here as Senior Events Manager, and I love the caliber of events we do here at Endless.”

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Marketing Conference B2B Speakers 77

Bizzabo

OCTOBER 8, 2018

The stage is set, the speakers are prepped, your staff is ready—but if you can't get enough bodies to your event, it's all for naught. We're all too aware of this challenge that event marketers and professionals face. Technology has the power to propel the way we do business — events are no exception. Source: Bizzabo.

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Social Media Marketing Event Technology Speakers 74

Bizzabo

JANUARY 3, 2019

Here are 20 creative and outstanding real-world examples of VIP events you can draw inspiration from. To leave not stone unturned, this list includes B2B and B2C events. Add a VIP lounge to any existing event. Creating a VIP event doesn’t mean you have to start from scratch. Source: The Points Guy.

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Event Ideas B2B Automotive 2018 55

Eventory

JULY 5, 2018

You need to make sure you and your team understand well the essence of event marketing. Event marketing means promoting your brand or product through events. It is being often confused with event promotion, which is simply the promotion of an event, not the whole organization. 1 Youtube channel.

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Social Media Advertising Speakers Marketing 66