Event Industry News

JANUARY 11, 2023

We’re thrilled to be able to offer progressive PR and innovative digital marketing services to clients working across arts and entertainment,” says MIXR Digital Marketing Director, Emma Bilardi.

Entertainment 111

Entertainment B2B Marketing Tech 111

Eventmobi

SEPTEMBER 8, 2023

Leverage Social Proof Testimonials, reviews, and endorsements can boost your event’s reputation. Connect Your Website to Your Event Tech Integrate your event tech stack into your website. Decide What to Change Post-Event After your event concludes, decide what changes you’ll make to your website.

Social Media 195

Social Media Speakers B2B Tech 195

Event Industry News

APRIL 13, 2023

ePlannerPro is a B2B cloud-based meeting scheduling management platform that has been designed to help companies and third-party event agencies manage their trade show and conference presence more effectively and efficiently.

Event Tech 102

Event Tech Trade Shows B2B Tech 102

Bizzabo

JULY 30, 2021

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. Consider a roadshow event.

Event Marketing 106

Event Marketing Marketing Events B2B 106

Bizzabo

JUNE 4, 2021

Instead, we'll walk through a variety of different solutions so that you can find the one that is best for your unique event marketing needs. 3 Stages of the Event Lifecycle. What to do (and tools to use) before the event. What to do (and tools to use) during the event. Building an On-Brand Event Website.

Tech 110

Tech Event Apps Event Management Social Media 110

SpotMe Blog

JUNE 28, 2023

1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. SpotMe , named an all-in-one event management platform in The Forrester Wave report, is one of the best alternatives to Boomset.

2023 130

2023 B2B Event Management Event Apps 130

Marketo Events

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

Bizzabo

AUGUST 28, 2020

From Microsoft to HPE, Gainsight, and more, leading tech brands are going virtual. COVID-19 and events have been challenging to navigate. Luckily, nearly every industry has embraced virtual events , including tech companies. 10 Well-Executed Virtual Events From Tech Companies. Source: Qualtrics.com.

Tech 160

Tech 2020 Conference Speakers 160

Event Industry News

SEPTEMBER 16, 2021

Based in Boston, Massachusetts, Devin Cleary is the VP of global events at award-winning digital platform Bizzabo – multiple-winner of the Event Tech Awards ’ coveted People’s Choice gong. Cleary also looks at in-person sponsorships and how the event marketing landscape has changed over the longer term – from 2010 on.

2010 130

2010 B2B Sponsorships Event Tech 130

PCMA Convene

DECEMBER 7, 2018

Convene asked a handful of mdg’s in-house experts for resolutions to inspire your event marketing campaigns in the coming year. Data and tech tools make it easier than ever to collect and effectively use behavioral data.”. More on Marketing. Expert Advice on Launching New Events, Rethinking Existing Ones.

Event Marketing 102

Event Marketing Marketing 2019 B2B 102

Event Farm

JANUARY 25, 2017

While event marketing campaigns continue to dominate marketing budgets, event success and ROI are still measured poorly, if at all. The problem isn't with events, but the metrics we use to determine event success. Here are three of the biggest problem with event metrics and how to fix them: 1.

Event Marketing 100

Event Marketing Marketing B2B Events 100

Bizzabo

MARCH 5, 2019

See how marketing leaders from InsightSquared and Bizzabo fit events into their account-based marketing (ABM) strategy. What is account-based marketing? How can it make your event campaigns more targeted and in turn more profitable? How ABM goes Hand-in-hand with Events. The Challenges of ABM.

Event Marketing 48

Event Marketing Marketing B2B Tech 48

Event Industry News

OCTOBER 24, 2019

About: 2heads Global Design is an experiential marketing agency that supports global show programmes for some of the world’s largest brands. As a market leader in B2B event marketing, 2heads currently powers more than 200 brand experiences in over 25 countries worldwide and operates from footholds in four international markets.

Event Tech 40

Event Tech Tech B2B Social Media 40

Event Industry News

FEBRUARY 7, 2023

momencio is the battle tested sales enablement software hub for driving sales from B2B event marketing & trade show activities It’s the only Lead Retrieval Solution enabling B2B Field Marketers & RevOps teams to: 10 Benefits for Event & Trade Show Teams using momencio: momencio is the event management solution that transforms your event (..)

Trade Shows 59

Trade Shows B2B Event Marketing Marketing 59

Certain

MAY 15, 2018

In December 2017, Certain teamed up with Heinz Marketing to conduct a survey in order to better understand and identify the current state of B2B event marketing going into 2018. Nearly 3 out of 4 B2B professionals agree – the importance of hosted events to their company’s success is increasing.

B2B 20

B2B 2018 Event Marketing Marketing 20

SpotMe Blog

JULY 28, 2023

“Most of our customers, particularly in the life sciences and pharma industries, who were hosting hundreds of virtual events during the pandemic have now re-added in-person to their event mix. According to a German-based event efficiency platform, “26% of event marketers lack the time to measure the success of their events.”

2023 130

2023 B2B Event Apps Technology 130

Bizzabo

NOVEMBER 13, 2018

Get inspired by these 10 corporate event marketing ideas that go beyond the typical trade show booth. It’s no secret that live events are valuable marketing channels. According to the 2018 Event Marketing Benchmarks and Trends , that’s exactly the case. Virtual Reality will be news-worthy Event Marketing.

Corporate Events 76

Corporate Events Event Marketing Marketing Trade Shows 76

Event Industry News

JANUARY 19, 2023

Today, American Express Global Business Travel (Amex GBT), the world’s leading B2B travel platform, announced a new agreement with climate tech company CHOOOSE to integrate its carbon emissions calculations across Amex GBT’s travel booking and reporting tools.

Travel 52

Travel Sustainability B2B Tech 52

Bizzabo

AUGUST 28, 2020

From Microsoft to HPE, Gainsight, and more, leading tech brands are going virtual. COVID-19 and events have been challenging to navigate. Luckily, nearly every industry has embraced virtual events , including tech companies. 10 Well-Executed Virtual Events From Tech Companies. Source: Qualtrics.com.

Tech 85

Tech 2020 Conference Speakers 85

Attendease

JANUARY 17, 2020

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Make sure the registration software offers on-site event registrations. Attendee tracking.

2020 293

2020 Social Media B2B B2C 293

Attendease

FEBRUARY 4, 2020

The event marketing campaign was called, ‘Rolex’s DNA: innovation and design’, a theme that suited the nature of TED Conferences. Why Event Sponsorships Are Valuable. 57% of the event professionals who took part in the survey stated that the budget needs to increase in order to improve the event experience.

Sponsorships 312

Sponsorships B2C Financial Event Ideas 312

Attendease

JANUARY 22, 2020

The events industry has been behind some of the most innovative tech conferences in the past decade. Needless to say, 2020 is set to be another bar-raising year for event management professionals. Needless to say, 2020 is set to be another bar-raising year for event management professionals. Event Planner Expo.

2020 293

2020 Conference Education B2C 293

Bizzabo

MARCH 14, 2019

The examples of their imaginative event marketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. As you’ll see in this article, part of their success can be credited to their advanced marketing strategy. Adobe EchoSign Event. Source: AdobeMax.

Event Marketing 48

Event Marketing Marketing Ecommerce B2B 48

InGo

MAY 24, 2022

So if you’re looking for inspiration for your next event, re-evaluating your marketing strategy, or need some fuel to inspire buy-in from key stakeholders, keep reading for some exciting (and eye-opening) stats and trends for the ever-growing events industry. But, challenges remain in ensuring a truly successful hybrid event.

B2B 52

B2B Event Apps 2028 2020 52

InGo

MAY 24, 2022

So if you’re looking for inspiration for your next event, re-evaluating your marketing strategy, or need some fuel to inspire buy-in from key stakeholders, keep reading for some exciting (and eye-opening) stats and trends for the ever-growing events industry. Event apps. Event apps. Event technology adoption.

B2B 52

B2B Event Apps 2028 2020 52

Bizzabo

APRIL 10, 2019

If you’re looking to be inspired by their imaginative event marketing, check out these great examples, complete with actionable takeaways for your next planned live experience. The Growth of the Microsoft Company and Event Brand. 12 Microsoft Event Marketing Examples. Microsoft Ignite. Source: Microsoft.

Event Marketing 48

Event Marketing Marketing 2019 Events 48

Marketo Events

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.

Event Marketing 63

Event Marketing Marketing Social Media Event Apps 63

Event Industry News

OCTOBER 21, 2021

Sarah will lead an international team delivering events across all Dods portfolios, including Diversity and Inclusion, Awards, House Briefings, Tech, Health and client events. Joining Sarah at this exciting time of growth for the Dods events team is Annabel Burrows as senior events marketing manager.

B2B 52

B2B Tech Management Events 52

Nunify

OCTOBER 17, 2023

From growth rates and attendee numbers to sustainability efforts and tech adoption, the statistics of this year paint a compelling narrative. What’s particularly encouraging is that, according to American Express, 10% of these companies have reported a significant spending increase of more than 11% Event Attendance Rates in 2023 1.

2023 52

2023 2028 Event Planning B2B 52

SpotMe Blog

MARCH 23, 2023

And events need to be more accessible, inclusive, and sustainable. Put the ever-evolving event tech landscape on top of all that and it sure does make choosing the right event management technology more complex than ever. Get the Forrester Wave : B2B Event Management Technology, Q1 2023 report for free now.

B2B 147

B2B 2023 Event Management Technology 147

Event Industry News

JULY 7, 2021

A series of ‘Buyer’s Guides’ focused on the news, kit, solutions and best practice across specific sections of the event model – exhibitions, festivals, conferences, venues and sustainability – all have their own annual EIN supplements. THE ROLE: Working with senior management to design and deliver a content marketing strategy.

Marketing 80

Marketing Management 2010 Social Media 80

SpotMe Blog

JULY 1, 2021

What takes a B2B event to next-level greatness? While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives.

B2B 147

B2B Event Marketing Marketing Social Media 147

Social Tables

SEPTEMBER 14, 2021

Engaging events are captivating and compelling; they capture the attention of their audience from the start and hold on tight. A 2020 Bizzabo report showed that over 80% of B2B marketing professionals ranked event engagement as an important KPI for determining an event’s success. Get Started Today.

Social Media 176

Social Media B2B Tech Marketing 176

Endless Events

APRIL 13, 2023

“We were hardcore in the inbound marketing game early on in the events industry. But during the pandemic, because so many tech companies had such a marketing budget, inbound marketing within the SaaS market got overcrowded fast.” In the B2B space, it’s much more approachable.

Food and Beverage 71

Food and Beverage B2B Marketing Events 71

Hubilo Blog

MARCH 7, 2020

This International Women’s Day, we would like to raise a toast to the empowerment and diversity in our events industry. They may be event tech enthusiasts, event planners , event speakers , but all of them are influencers for event enthusiasts and followers.

Trade Shows 119

Trade Shows Social Media Consulting B2B 119

Event Farm

DECEMBER 19, 2016

As 2016 comes to a close, we at Event Farm are excited about the coming year and the opportunity to continue helping you—the event and marketing pros—drive business results through offline, in-person experiences. 10 Real Examples of Amazing Event Invitation Language. 35 Statistics That Every Event Marketer Should Know.

2016 100

2016 2017 B2B Banking 100

SpotMe Blog

JANUARY 26, 2022

1 Zoom Webinar Alternative for Virtual Events. In this review, we focus on User Experience, Features, and Security offered by SpotMe, the B2B event marketing platform with the tools & production to build amazing customer relationships. SpotMe brings all your event needs under one roof. G2 Score: 4.5 (?84

B2B 130

B2B Event Apps Government Events 130